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something i put together to help me thing about social media
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Social media
A way to think about it, and a look at something we did that was almost perfect.
Information superhighway
Media ecology
Media ecology
Media ecology
Media ecology
YOU are Big Brother
“Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.”
“People have really gotten comfortable not only sharing information, but more openly and with more people. That social norm is just something that has evolved over time."
YOU are Big Brother
“Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.”
-Marshall McLuhan, 1969
YOU are Big Brother
“Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.”
-Marshall McLuhan, 1969“People have really gotten comfortable not only
sharing information, but more openly and with more people. That social norm is just something that has evolved over time.”
-Mark Zuckerberg, 2010
Marshall McLuhan 1911-1980
Marshall McLuhan 1911-1980
Marshall McLuhan 1911-1980
McLuhan
“the wheel as an extension of the foot”
McLuhan
“clothing as an extension of the skin”
McLuhan
“the phonetic alphabet as an extension of the eye”
McLuhan
“the electric media [has] enhanced and externalized our entire central nervous systems, thus transforming all aspects of our social and psychic existence.”
McLuhan
“the medium is the message”
McLuhan
“the medium is the message”
McLuhan
“the medium is the message”
McLuhan
“the medium is the message”
McLuhan
“This is the real use of the computer, not to expedite marketing or solve
technical problems but to speed the process of discovery.”
McLuhan
“Psychic communal integration, made possible at last by the electronic media,
could create the universality of consciousness foreseen by Dante.”
Enough with the theory already!
Environments
Individual/content
Environments
Relationship/collaboration
Environments
Community
Environments
Society/collective intelligence
UAF Commencement 2010
A critical review of Media and Communications participation in the social ecology
UAF Commencement 2010
Facebook photo booth
Individual/content
UAF Commencement 2010
Relationship/collaboration
Opening up access for people to tag photos
UAF Commencement 2010
Community
You Tube video of commencement speaker
UAF Commencement 2010
Society/collective intelligence
UAF Commencement 2010
Facebook photo booth
Society/collective intelligenceCommunity
Relationship/collaborationIndividual/content
The 4Cs and 1:9:90 rule
ROI for Social media
• Engage – find out what readers want and give it to them. Often.
• Listen – find out how those you have engaged react to the content.
• Interact – if they like photos, more photos. If they like stories, more stories.
• Measure – the most difficult part. How to tell if it’s working.
ROI for Social media
Media ecology
Options?
Media ecology
McLuhan
“I have great faith in the resiliency and adaptability of
man, and I tend to look to our tomorrows with a surge
of excitement and hope. I feel we’re standing on the
threshold of a liberating and exhilarating world in which
the human tribe can become truly one family and man’s
consciousness can be freed from the shackles of
mechanical culture and enabled to roam the cosmos. ”
