ALL FOR ONE29 SEPTEMBER 2011

STATISTICS

• Population in the UK 63m

• Internet users in the UK 51.4m

• Facebook users 30m in the UK. 800m worldwide. 50% login every day. 2bn liked or comments world wide every day

• Twitter 200m users worldwide. 6m in the UK. 110m tweets per day worldwide. 1.6bn search queries per day world wide

• Linked in 6m users in the UK

WHICH PLATFORM

• Blogs

• You tube

• Linked In

• Twitter

• Facebook

BLOGS

• Set yourself up as the expert

• Comment on trends in your industry

• React to Market commentary/Media

• Link to your website, articles written

• Allow comments/interaction

YOU TUBE

• Speak directly to your audience

• Set up your own channel

• Link to your blog, articles, website

• React to Market commentary/Media

• Link to your website, articles written, media links

• Allow interaction with followers

FACEBOOK

• Set up profile, group or a page

• Join other group and 'like' pages

• Upload photos, videos and links

• Add 'friends' and create a network

• Interact with others

• Change status paragraph 2 or 3 times a day

TWITTER

• One sentence bio

• 'Tweet' with 140 characters as often as you like

• Follow people and encourage them to follow you

• Re-tweet other people's tweets

• Post links to interesting articles

• Search using # for popular topics

• Set up lists to organise people you follow or follow other lists

LINKED IN• Set up profile - online CV

• Join Groups and interact

• Update status - 1 per day

• Recommend other contacts

• Search for contracts/jobs

• Advertise services

• Build network and connections in your niche

• More professional than Facebook

MISSING OUT?

• On Facebook - search for Debt Collection, Insurance, Toyota, Consumer Credit, Money Management

• On Twitter - search for Debt Monkey, CAB, CCCS, Tech Crunch, CNN, Honda, Money Advice Trust

• On Linked-In - search for Debt Reduction, Training, IT, Insurance, Employees from Lombard; Kensington; CCCS; Hitachi Capital, Solictors

PRO'S AND CONS• PRO'S

• Information

• Expert status

• Interaction

• Build your brand

• Improve credibility

• Marketing/advertising

• Improve outreach

• Showcase your skill/service

• Make money via more clients

• CONS

• Information overload

• Time intensive

• Which platform

• Don't know what to say

• Scared

• Too personal

STRATEGY

• NICHE

• KEYWORDS

• CONTENT PLAN

• AIMS

• LINKING

• IMPLEMENT

• ACTION

• GOALS

MAGIC KEY SOCIAL MEDIA STRATEGY

• NICHE

• The no.1 life coach in film and television

• KEYWORDS

• Film, TV, focus, motivation, self belief, confidence, coaching for media, coaching for entertainment, coaching for actors, producers, directors and writers

MAGIC KEY SOCIAL MEDIA STRATEGY

• CONTENT PLAN

• Link all social media sites to each other and cross pollinate

• Monday: weekly Magic Quips and Magic Movie Blog

• Tuesday: Magic Tweet

• 15th of month: Magic Minute Newsletter

• Slideshare: upload one thing per month

• Magic Link: contribute to discussion each week in Groups on Facebook and Linked In

• Friday Facebook: put something of value on Facebook Page

MAGIC KEY SOCIAL MEDIA STRATEGY

• AIMS

• At least one new client every month

• 3 new enquiries each week

• Give value each week

• Get further up the 'food chain'

• Retain clients for at least 3 months

• Sell 8 Week Makeover worldwide

MAGIC KEY SOCIAL MEDIA STRATEGY

• LINKING

• Find other people to promote each month

• Find other newsletters for my contribution

• Increase links to my website from other websites

• Link Magic Key online presence with social media

MAGIC KEY SOCIAL MEDIA STRATEGY

• IMPLEMENTATION/ACTION

• Monday: keyword, Magic Quip, Hootsuite, Magic Movie Blog

• Friday: Facebook Page weekly, Blog each month

• Facebook: invite discussion/comment/feedback

• Twitter : interact with followers, give value as well as promote 30/30/30

• Check contact database for linking

• Niche, niche, niche

• Visualise - see it happen

MAGIC KEY SOCIAL MEDIA STRATEGY

• GOALS

• 6 coaching one to one clients per month

• 4 people on workshops per month

• Sell six '8Week Makeover' programmes per month

• Grow newsletter to 500 by 31 December

• Get paid talks/presentations/coaching gigs - 1 per month

MANAGEMENT/RESOURCES

• slideshare.net. wordpress.com. blogger.com

• .posterous.com. constantcontact.com

• verticalresponse.com. eventbrite.com gist.com

• http://audacity.sourceforge.net. http://nutshellmail.com

• hootsuite.com. tweetdeck.com seesmic.com

ALL FOR ONE29 SEPTEMBER 2011