Showtime Reinvents the Conferencing

Experience for Nestle

Nestle India held its annual Sales & Marketing Conference at Hyatt Regency,

Gurgaon on 28 January, 2015. In keeping with the first day’s theme –

“Reinvent & Win” – Showtime Group produced a set of experiences that

took conferencing to completely new levels at this mammoth event.

The conference saw participation by a huge

contingent of over 2100 of Nestle’s sales and

marketing team members across seven

business units from all over India.

It was truly a conference with a difference – in fact, several of them!

The participants were welcomed with an Opening AV which had 3D content

projected on a massive 100 feet x 23 feet screen. Multiple doors were

integrated into the giant screen which served as the entry/exit route for the

session speakers and performers. This was followed by a high-energy dance

sequence, announcing the entry of Mr. Etienne Benet, Market Head – South

Asia Region, Nestle. Mr. Benet then took centrestage with his motivational

address that set the tone for the

day’s proceedings. The Sales

Awards then followed, with almost

ninety of Nestle’s star performers

being felicitated under various

performance categories. The

redefining moments continued

with each of the seven Business

Units making out-of-the-ordinary,

theme-based presentations. Every

element of these presentations – right from the backdrop projections to the

content and the presentation team’s outfit - reflected the theme which

ranged from politics to Bollywood and Formula 1. To add excitement and

interactivity to the day’s fare, each of these presentation sessions had an in-

built entertainment quotient ranging from a stand-up comedy act to live

news room chat with Arnab, some interesting acts by the employees in

politicians’ attire and also a special choir performance by a group of twelve

children from Delhi. The inspiration of the participants was lifted further with

two drones hovering over them displaying the theme “Reinvent & Win” big

and bold.

In the evening, the action moved outdoors for the Marketing Oscars awards

presentation. Eight outstanding Nestle performers were awarded Oscar look-

alike trophies with VIP performing a comedy sequence to add to the

excitement. The show culminated with a Gala Dinner and an electrifying two-

hour performance by Euphoria.

Commenting on the event, Akshay Chawla (Vice President – Showtime) said:

“We drew inspiration from Nestle’s unique theme for the conference to

completely change the way conferencing is done. The sheer scale of this

prestigious event demanded an extremely tight level of coordination among

our team members and also with the Nestle team on the project. In the

short time available to us to put up this show, I think we did a fantastic job

right from the concept creation to managing the travel logistics of 2100

guests from across five hotels in the city and on-ground execution and we

are grateful to Nestle for having given us this opportunity.”