Seduce Your Prospect With Stories

Bringing Hollywood To B2B

@KyleVanPelt

First..A Story

Story: How to gain wisdom

Why Was Inception So Popular?

Why Do I Keep Watching Mad Men?

Elements of a Great Story

There are 6 critical elements to a great story:

1. Unforgettable Characters2. Status Quo3. Inciting Incident4. Crisis5. Climax6. Resolution/New Status Quo

@KyleVanPelt@KyleVanPelt

Why Stories Work

● When you tell a story you are less likely to ever forget it again because it's emotional.

● Language processing parts in our brain are activated.

● Any other area in our brain that we would use when experiencing the events of the story are too.

@KyleVanPelt

Does This Work In Sales?

● Can you be unforgettable?● Can your product solve a crisis?● Can you activate those parts of your

prospects brain?● People buy based on emotion NOT logic.● Stories create emotion + People buy based

on emotion = Sales.

@KyleVanPelt