Critical Strategy Meeting 2008saasta.fi

saasta.fi – Critical Strategy Meeting

• Agenda– Key Objective Review– Performance Metrics– SYCFO’s Keynote– Key Objectives for 2009– Awards

Key Objectives2008Review

Key Objectives for 2008

• Year of Supreme Execution – high five!

• Homebrew world domination– Success!

• Rebrand faving– New theme implemented

• Introduce tagging– Success!

• Bugfix <embed>– Success!

• Saasta card– Plan of Action is stickers sale

Statistics

Q1-Q3 2008 vs. Q4/2008

# users: 48 (44)

# posts: 273 (386)

# page views: 71,138 (63,896)

Stats – Visits from the World 2007

71 countries

Stats – Visits from the World 2008

128 countries

Statistics - 2007

0

10000

20000

30000

40000

50000

60000

70000

Q2 Q3 Q4

# pageviews

# pageviews

Pageviews – 2007 to Q1/2008

Global Saasta pageview meltdown

Stats – Most Viewed Posts 2007

1. Work – 305

2. Näinkin voi käydä – 297

3. Why would you care about rules..) – 213

Stats – Most Viewed Posts 2008

1. Making the city work together – 14,451

2. Uivelot – 5,592

3. A …um… bicycle seen in Tallinn - 3,006

4. Kiinteistömaailma loving rabbits – 2,051

Stats – Finance FY09

• Projected Yearly Revenue $148,000,000• Projected Operating Expense: $270,000,000• Profit:

$(122,000,000)

Bottom line:

Need to explore new revenue opportunities

Improve operating efficiency

Find new growth areas

Das Teppo bubbelbath, lol

SYCFO’s keynote?Humm?

DAMN RIGHT!!!

Key Objectives

• Goals moving forward– Need to explore new revenue opportunities– Improve operating efficiency– Find new growth areas– Capture new audiences

KO’s 2009 - Stickerz

KO’s 2009 – Voting System

• Top 5 not enough to capture quality saasta

KO’s 2009 – New Features

• Enable more faving through planned new features– Enable easier voting– Display fave count

Target

KO’s 2009 – 100k pageviews/Q

KO’s 2009 – Saasta Activities

• Saasta Ry

• SAASTA Training Camp

Awards

saasta.fi

Best Author

Author Scores1. Jugi 562. Eetu 553. Wili 384. Htimo 365. Jasin 35

Best Homebrew

Rank Title Author Score

1 Ho Made Sandwiches Annarosa 6

2 Lait on vai laiton? Meri 3

3 Kysyn vaan! Meri 3

4 Nvision Wili 3

5 Tattoo Jenson 2

6 Mutsis on meri 2

Best Homebrew Author

Author Total Scoremeri 9annarosa 6wili 5Jenson 2janne 2muumi 1

Slovenia horse drifting

Pretty much everywhere, it's gonna be hot

“..and I don’t mean your jacket..”

“..fucking country ass fucked up town, shit flying in my mouth..”

Street reportah

Saasta Legacy

”you’d better get on before you get jumped on..”

Hamburger pimp

Effective Workout

Drunken master

Best Posts

1. Overdubbed (Jugi)