By Giulia Malacrida

From the media package of NME magazine I can

conclude that:

•The magazine NME has an average age of 18-24.

•It has a ratio of 69% male readers and 31% female

readers, this shows that it is mainly read by a male

audience.

•52% of NME's readers are working full time, 7% working

part time and 29% are still studying.

•Most of their readership come under A,B and C1 with a

percentage of 65% which shows that their readers will be

willing to spend money on NME as the social classes

ABC1 are usually wealthy.

•NME have a readership of 369,000 and a circulation of

40,948.

Fashion would be a good way to describe the readership

of NME as having a strong image is an important part of

the music scene. Furthermore the majority of NME

readers are young and young people always like to be

fashionable and up to date with what they are wearing.

So I could imagine that the typical NME reader would

shop in places like American

Apparel, Topshop/Topman, H&M, Cheap

Monday, Vans, Urban Outfitters, etc.

I'd assume that NME readers attend lot of gigs and live

events connected with music

(Festivals, presentations, etc..).

NME readers are

young and so are

involved with the

technology. They

may use social

networks and

electronic devices

to be connected to

the rest of the

world.