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Partner Pitch DeckTWENTIETH CENTURY FOX
Global Marketing Partnerships
By: Annie HoangBy: Annie Hoang
SYNOPSIS
SYNOPSIS
The adventures of Ramona Quimby come to life in this all new film based on the
best-selling books by Beverly Cleary. Ramona’s vivid imagination,
boundless energy, and accident-prone antics are put to the test when she helps
her family face its biggest challenge. Along the way, Ramona must deal with her over-achieving older sister Beezus and the on-again, off-again romance between her
Aunt Bea and Bea’s former beau.
VITAL STATSVITAL STATS
Audience: Girls (Tweens & Teens) Families Beverly Cleary Fans
Genre: Family, Comedy Key themes: Family, Adventure, Fantasy Director: Elizabeth Allen
(Gossip Girl) Producers:
Alison Greenspan Denise Di Novi (Sisterhood of the Traveling Pants 1 & 2)
Global Theatrical Release: July 23, 2010 U.S. DVD/Blu-ray Release Date: December 14, 2010
““Be Original”Be Original”PromotionPromotion
“Simply Orange. Honestly Simple.”“Simply Orange. Honestly Simple.”
Promotional Themes:
Fresh. Genuine. Revitalizing.Fresh. Genuine. Revitalizing. Promotional Taglines:
One lucky winner will have the chance to win a year supply of Simply Orange drinks
& a Free Family Adventure Vacation!
Come up with the coolest flavor of lemonade!
Visit www.SimplyOrangeJuice.com to submit your own Originally Ramona
Lemonade recipe for entry into the sweepstakes!
““BE ORIGINAL” BE ORIGINAL” PROMOTIONAL PROMOTIONAL
SUPPORTSUPPORT
““BE ORIGINAL” BE ORIGINAL” PROMOTIONAL PROMOTIONAL
SUPPORTSUPPORT Integrated :30 TV Spot
Integration of Beezus and Ramona footage from the film and callout of promotion of sweepstakes.
Print Ads featured in family magazines Online:
Integration on partner’s homepage Microsite dedicated promotion
Blu-ray/DVD trailer Interactive word puzzles and games Sweepstakes Entry Page
Send in your own Originally Ramona Lemonade recipes made with Simply family of juices and most creative recipes will be featured on website
In-Store: POS displays and signage Coupon tear pad
FSI
ONLINE: ONLINE: PARTNER’S HOMEPAGE INTEGRATIONPARTNER’S HOMEPAGE INTEGRATION
Own it on Blu-ray & DVD!CLICK TO ENTER
ONLINE: ONLINE: PROMOTIONAL MICROSITEPROMOTIONAL MICROSITEONLINE: ONLINE: PROMOTIONAL MICROSITEPROMOTIONAL MICROSITE
Own it on
Blu-ray & DVD!
Own it on
Blu-ray & DVD!
VISIT MOVIE SITE
ENTER SWEEPSTAKES
WORD PUZZLES & GAMES
BUY BLU-RAY & DVD
Come up with the COOLEST flavor of lemonade to win a year supply of Simply Orange beverages and a
Free Family Adventure Vacation!
Promotional Themes:
Refreshing. Boundless Energy. Imagination.
Promotional Tagline:
Buy any six-pack Root Beer beverage AND the RAMONA &
BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!
PROMOTIONAL CONCEPT
PROMOTIONAL CONCEPT
COUPON
Banner AdsBanner Ads Print Ads Print Ads OnlineOnline
Integration on Partner’s homepageIntegration on Partner’s homepage Dedicated Promotional MicrositeDedicated Promotional Microsite
• Interactive word puzzles and gamesInteractive word puzzles and games• Blu-ray/DVD trailerBlu-ray/DVD trailer• Downloadable CouponDownloadable Coupon
In-StoreIn-Store POS displays and signagePOS displays and signage Coupons tear padCoupons tear pad
FSIFSI
Banner AdsBanner Ads Print Ads Print Ads OnlineOnline
Integration on Partner’s homepageIntegration on Partner’s homepage Dedicated Promotional MicrositeDedicated Promotional Microsite
• Interactive word puzzles and gamesInteractive word puzzles and games• Blu-ray/DVD trailerBlu-ray/DVD trailer• Downloadable CouponDownloadable Coupon
In-StoreIn-Store POS displays and signagePOS displays and signage Coupons tear padCoupons tear pad
FSIFSI
PROMOTIONAL SUPPORT
PROMOTIONAL SUPPORT
SAMPLE BANNER ADS
SAMPLE BANNER ADS
Buy any six-pack Root Beer beverage AND the Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive RAMONA & BEEZUS Blu-ray or DVD and receive
$3.00 off the total purchase!$3.00 off the total purchase!
Own it on Blu-ray & DVD!
Own it on Blu-ray & DVD!
Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive
$3.00 off the total purchase!
Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive
$3.00 off the total purchase!
SAMPLE PRINT ADSAMPLE PRINT AD
Own it on Blu-ray & DVD!
Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!
Visit www.RootBeer.com to download the mail-in rebate!
Buy any six-pack Root Beer beverage AND the RAMONA & BEEZUS Blu-ray or DVD and receive $3.00 off the total purchase!
Visit www.RootBeer.com to download the mail-in rebate!
Partner Pitch DeckTWENTIETH CENTURY FOX
Global Marketing Partnerships
By: Annie HoangBy: Annie Hoang