BY R JAM

Questionnaire Results – Young Adults (18-30 years)

Question 1

40%

30%

20%

10%

Out of the options below, which is your favourite music video?

Britney Spears- ToxicMcFly - Five Colours In Her HairOne Direction - What Makes You BeautifulSpice Girls - Wannabe

Question 2

80%

20%

Does a music video have any impact on whether or not you buy the song?

YesNo

Question 3

20%

59%

10% 12%

Which music channel do you visit the most?

MTV DanceKerrang!Vintage TVCapital TV

Question 4

20%

40%

30%

10%

What is your preferred method to watch a music video?

Social NetworkingYouTubeTVDVD

Question 5

20%

50%

20%

10%

Which music genre do you prefer?

PopRockRnBClassical

Question 6

40%

20%

40%

What appeals to you most in a music video?

Band/Singer ShownNarrativePerformance

Question 7

30%

30%

40%

Which gender would you prefer a band to be made up of?

MaleFemaleMixed

Question 8

40%

60%

Out of the performance options below, which idea do you prefer?

Band are seen as ‘rebellious’ - school environmentBand are seen as ‘professional’ - concert environ-ment

Question 9

50%50%

Out of the narrative options below, which do you prefer?

Band/band member are involved in the narrative throughoutBand/band member are not involved with the narrative – the narrative is made up of two/more actors.

Conclusion

The results above tell us that male and female young adults aged between 18 and 30 prefer music from the rock genre and they mostly watch music videos which appear on the Kerrang! TV channel.They prefer band which have members of both male and female genders who are seen as ‘professional’ in a concert environment. This age range is more inclined to watch a video which is predominantly performance based instead of having a narrative running through it.We came to the conclusion that this age would not be our target audience because we wanted to make a music video for an all male, pop band.