Analysis of Questionnaire

Results

Male Female0

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What gender are you?

12 and under 13-14 15-16 17+0

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What age are you?

95% of the questionnaires were given to females. This is simply because the target audience for the magazine will be predominantly female. However, there may be a male readership for the magazine, however small. Therefore, 5% of the questionnaires were given to males. The ratio of female to male questionnaires gives a good representative view of the target audience of the magazine.

Age wise, 30% of the questionnaires were given to the 12 and under category, 30% of the questionnaires were given to the 13-14 year olds, 30% were given to 15-16 year olds and 10% were given to the 17 and older category. I planned these ratios of questionnaires throughout each age group to ensure each age group of my chosen target audience is represented. People aged 17 and over is not within my chosen target audience, however there may be a minority group of older teenagers within the magazine’s readership. Therefore, to ensure the representation of the target audience is correct, I gave 10% of the questionnaires to people aged 17 and over.

Yes No0

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Do you currently read a Music Magazine?

We Love Pop Top of the Pops Just Pop0

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If so, which magazine do you read?

When asked if they currently read a music magazine, 65% said they did read one, whereas 35% said they did not. This shows that quite a large proportion of the target audience are quite fanatical about music and the pop genre. This shows that the age group of the target audience for my magazine are willing to spend money on buying a music magazine and that they are interested by the bands and artists who they want to read about.

Of the 13 people of 20 who said they do read a music magazine, 10 of them said they read the pop magazine ‘We Love Pop’. 2 of them said they read ‘Top of the Pops’ magazine and just 1 person said they read ‘Just Pop’. We Love Pop is the most popular magazine amongst the target audience which suggests my magazine should take more inspiration from We Love Pop, rather than Top of the Pops or Just Pop.

One Direction The Wanted Union J0

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Of these boy bands, who is your favourite?

Justin Bieber Jessie J Conor Maynard Rihanna Olly Murs Little Mix Katy Perry Taylor Swift Miley Cyrus Cher Lloyd One Direction Union J0

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Who would you rather feature on the Front Cover of a Pop Magazine?

When asked which boy band was their favourite out of One Direction, The Wanted and Union J, 60% said One Direction, 30% said Union J, and just 10% said The Wanted are their favourite. From these results, I may be more inclined to feature One Direction in my magazine, rather than The Wanted.

From a long list of pop bands and artists, the questionnaire asked each person to tick three of the bands or artists that they would most rather see featuring on the front cover of a pop magazine. The clear favourite was Justin Bieber, which shows he is an artist that my target audience would want to read about. The next most popular choices were; Union J, One Direction, Little Mix and Conor Maynard. Boy bands and girl bands seem to be a very popular feature of the pop genre amongst the target audience. Therefore, I may focus on a band in my magazine.

Interview with Artists Celeb Gossip Other0

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What type of article would you prefer to read?

£1 £2 £3 £4+0

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What is the largest amount of money you would be willing to pay for a Pop Magazine?

From the two choices given, an interview with artists seems to be the article that many people would like to read. 50% said they would prefer to read an interview with artists but, not too far behind, 35% said they would like to read an article focusing on celebrity gossip. 15% suggested other ideas for articles that may also be popular with the target audience. They suggested an article that talked about embarrassing stories would be entertaining to read. It was also suggested that instead of standard article, there would be a quiz that could test you to see how big of a ‘1D fan’ you are. I like this idea as it seems very age appropriate for the target audience of the magazine.

50% said the most they would pay for a music magazine is £2, closely followed by the 35% who said they would pay £3. I think the price the target audience would be willing to pay will depend on the issue of the magazine. For example, they may be willing to pay more if they are given cover mount, such as free make-up and posters.

Important Not Important0

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How important is music in your life?

One Direction Lawson Katy Perry Union J Justin Bieber0

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When asked 'what was the last album or single you brought?' the most common answers were as follows;

When asked how important music was in their lives, 95% of them said it was very important to them. Common reasons given for why music was so important was that they ‘have to listen to music everyday’ or that music is their ‘whole life’. After reading the response on the questionnaire that said music was not that important, I realised that the person still admitted that she would often listen to music when not feeling her best. Music seems to be very important to majority of those who answered this questionnaire which suggests they may be quite keen on reading a pop magazine.

When asked what the last single or album they had brought, all of the answers given were names of very mainstream bands and artists who you would expect to be on a pop magazine front cover. The most common answer given was Justin Bieber, which reflects that his fan-base is amongst the age of the target audience for this magazine. These results also show that boy bands such as Union J and One Direction are very popular amongst the target audience.

The results of my questionnaire confirmed a lot about my target audience that I had already thought about them. By giving the questionnaires to mostly females who are in their young teens, it allowed me to get an accurate representation of the target audience of my magazine.

Of the questions ten questions that were asked in the questionnaire, none of the general responses were surprising. Instead, the responses just confirmed what I thought about the target audience of the magazine. However, by confirming my original thoughts about the target audience through the questionnaire, it has helped me to develop my ideas about the magazine. By confirming the idea that an interview with an artist would attract the target audience, it has prompted me to think about what sort of focus that the interview would take.

What I wanted to find out most about the target audience was which artists were their favourite and who they would want to see in a pop magazine. For example, one question confirmed to me that the artist ‘Justin Bieber’ was who the target audience would most want to see on the front cover of the magazine.