What have you learned fromYour audience feedback?

Charlotte & Charlotte

Survey Monkey-

• We carried out a survey on the “Survey Monkey” website, asking our target audience what they think of our film trailer and genre.

• We asked the audience what their favourite genre is, their favourite sub genre within horror, and even their favourite horror movie.

• This gave us inspiration as to see how our movie was similar to the movies which were their favourites, and if there are any original ideas which we can manipulate into our trailer.

Filmed young people-

• We gathered a small group of young people, which were part of our target audience and belonged to our niche audience.

• We described a summary of our film, with screenshots of the trailer.

• We then proceeded to ask a variety of questions about the trailer, for example;

• Would you watch the film?

• What genres are you interested in?

• What can we do to improve the storyline?

• Would you describe our work as a cliché horror film?

What audience feedback did we undertake?

YouTube and blog comments-

• We planned to receive feedback from both our YouTube upload of the trailer and our individual blogs with ideas for our trailer.

• We allowed the comment section on both the video, and our blogs trying to encourage an active audience to respond, and that we can improve our understanding of what the audience want to see.

• Much to our disappointment we received no comments, however we still check to see if any future comments are written.

• This allows us to stay up to date with the audience’s opinions.

Blog polls-

• We carried out a poll on our blog to find out the tagline which is most suitable to our trailer ideas.

• Each group member put one of the following taglines forward, and the audience then voted on this.

• Our poll revealed that “Where Fear Can Grow” was the most popular tagline idea and we proceeded to use this in our trailer.

What audience feedback did we undertake?

Why did we undertake this type of feedback?

Reasons

To discover who ourtarget audience is.

To find outimprovements.

To see if the narrative iseasy to understand.

To see if our products are attractive

enough to entice an audience.

Theory talk: Morley’s Cultural Competence. This theory argues that how a person interprets a text is based on several factors, including:• Gender.• Ethnicity.• Age.• Experiences.• Background.• Believes/ Values.• Education.

• This relates to our posters as they can be interpreted differently, despite belonging to the same original product “The Roots Within” production.

• Our magazine covers may also appeal to different groups of people due to the different features stated of what the magazine’s context includes.

• In our survey we incorporated an age and

gender category, so that we can

distinguish that a range people have been

asked.

• Knowing people at Sixth Form, when

approaching them and asking them about

our trailer we made sure we asked people

with various personalities.

• We asked both Drama and Media Studies

students to make sure that we asked

those which are especially interested in

films.

How can we be sure we asked a range of people?

Theory Talk: Blumler’s Uses And Gratifications Theory. The theory emphasises the different ways in which people use media products. He suggested four broads types of use; diversion (entertainment), personal relationships (involvement in other’s social lives), personal identity (we can identify with characters in the media) and surveillance (feeling informed).

What did we learn? “We learnt that there is a wide

target audience for horror movies.

Meaning, that our audience is not as stereotypical as we first thought. Our

audience feedback found our audience

is not niche, and ages range from minimum age of classification to more mature

audiences. It meant that when thinking

of what the audience wanted we had a clearer idea of what our audience

need to be familiarised with the nature of the horror

genre.”

“We learnt how to be more creative within our trailer. Within doing so, it

improved our trailer as we focused on

tiny details to create an effective trailer

for “The Roots Within”. Our

imagination allowed us to think of a more

creative ending, including a reverse

sequence of our trailer. Whereas, had it been last year we would have thought

of a more cliché ending which would be less effective.”

Charlotte Charlotte

• We continued editing after audience feedback, making sure that we can carried out any necessary edits which the audience highlighted as important to do.

• We continued to adjust our narrative in our trailer, as some found that it was either too complex or had plot holes. For example, our audience pointed out that in our trailer there were points that didn’t link, so we had to add more to make our narrative flow better.

• We continued to research our target audience so that we have a greater understanding of the audience’s wants and needs.

How did we respond to these findings?

Maslow’s Hierarchy Of Needs-Theory Talk: Maslow’s Hierarchy Of Needs.This theory suggests that in order to feel complete after watching the trailer the audience must have certain features (listed on the left) within the film in order to feel at one.