$18 Billion Entertainment Industry 40% increase from 2006

Demographics Fastest growing group: 50+ (25%) Average age: 33 40% of all gamers are women Boys under 17: 23%

Increase in sales during recession

Launched November 22, 2005 Developed by Microsoft Predecessor of Xbox 3 versions: Arcade, Premium, Elite Seventh Generation Video Game

Console

Processor - 3.2 GHz PowerPC with 3 dual-threaded processor cores (Xenon)

GPU – ATI-Based Custom Processor (Xenos) Clock Speed – 500 MHz Video RAM - Up to 512 MB GDDR3 system

RAM (700 MHz) plus 10 MB embedded DRAM (eDRAM) frame buffer

Video Resolution - 16:9 widescreen 720p, 1080i, 1080p (will down sample to standard definition)

Sound - Supports 5.1 Dolby Digital Sound Network - Bandwidth of 22.4 GB per

second WMV HD and M-PEG 2 decoder Drives – 12x dual-layers DVD; HD DVD

drive offered as $179 add-on (for movies only)

Storage - 60 GB of hard drive storage

Controllers (Wireless or non Wireless) Wireless Gaming Receiver Messenger Kit Universal Media Remote Steering Wheel Guitar Head Set Live Vision Camera Detachable Hard Drives Memory Units Intercoolers

Online Multiplayer Gaming and Digital Media Delivery Service

Release Date: November 2002 8 million users today Game achievements, score, reputations Xbox Live Marketplace “Gamertags” “Trueskill”

Large Game Database Online Capabilities

Netflix Entertainment System Graphics

Launched November 17, 2006 Predecessor of Playstation 2 Developed by Sony Seventh Generation Video Game Console

Cell Microprocessor 3 GHz Power Processing Elements GPU is NVIDIA G70 Blu Ray, DVD, and CD drives

Sixaxis Controller BD Remote Playstation Eye Digital Video Recorder Ethernet Cable Power Cable USB Cable Composite

Video/Audio Cable

Downloadable and Updatable Software Xross Media Bar

Unified On line Service Playstation Store Playstation Network Playstation Portable connectivity

High Price Lack of Game choice #8 in top 21 screw ups according to PC

World

Connectivity Personalization Download Capabilities Shopping Up Load Capabilities Networking Playstation Home

Launched September 14th, 2006 Developed by Nintendo Seventh Generation Video Game Console Successor to the Game Cube

Secure Digital Cards CPU IBM power PC based “broadway” GPU ATI “Hollywood” 512 MB

Motion sensing capability Accelerometer and Optical Sensor

technology Remote control based design Bluetooth

Wii Homebrew Linux Twilight Hack

Wii connect24 Downloadable content Friend Codes Pay and Play

Choice-Supportive Bias a tendency to retroactively ascribe

positive attributes to an option one has selected Wii owners favored the Wii Xbox 360 owners favored the Xbox 360 PS3 owners favored the PS3

Compatibility concerns backward compatibility (ability to play games

from older console versions)

PS3 has dropped backward compatibility

Microsoft's Xbox 360 can play older Xbox games, but each game requires its own software emulator (which can be downloaded from Microsoft)

The Nintendo Wii can accept GameCube games, plus its Virtual Console feature lets you play downloaded games from even older systems like Sega Genesis.

Consider the games

Who will be playing?

Are you interested in extras like online gaming or playing movies?

Consider capacity

Nintendo WiiPROS: Motion-detection game controllers Fun for groups Also plays old Nintendo games Physical Therapy Tool

CONS: Online gaming cumbersome Battery life in controllers No CD or DVD playback

Microsoft Xbox360PROS: Realistic, high-tech graphics User-friendly interface Wide game selection

CONS: No Wi-Fi capability Reliability issues on older consoles Oversized power supply

Sony PlayStation 3PROS: Has built-in Blu-ray player High-definition graphics Realistic, immersive games Quiet operation

CONS: Expensive No backwards compatibility Online play not as good as Xbox 360 Fewer game titles than Xbox 360

Over 22 million units sold Worldwide 13 million in United States 6 million in Europe 1 million in Japan

16.84 million worldwide 5 million in the United States 5 million in Europe 2.5 million in Japan

World Wide-34 million units America- 15 million Units Japan- 7 million units

-Nintendo Wii leads worldwide sales with 34 million

-Nintendo Wii leads US sales with 15 million, Xbox 360 coming at 13 million

Nintendo Wii leads Japan with 7 million Xbox 360 leads Europe with 6 million

-Nintendo Wii appeals to all ages, has multiple accessories and desired game play

-Gaming Consoles expanding to all levels of technology, user appeal

-Music, DVD, Online gaming, Photos