A resource for artists, dancers and models, we help in job search and save from trouble www.goodpeople.info

We are Google for show business

1. For a foreign employer it is hard to find necessary artists independently

2. An artist finds it difficult to get a decent job offer from abroad and even harder to check the trustworthiness of the information received.

3. For an inexperienced person who just starts working in this filed, it is extremely challenging to collect necessary information and seek counseling.

4. Companies, which are usually just private individuals, providing services in this field, take no responsibility and offer no protection for artists.

5. During the artist or job offer search for both parties it is almost impossible to obtain true reviews and appropriate recommendations. As a result, the dissatisfaction from cooperation follows.

FREQUENTLY APPEARING PROBLEMS

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PROBLEM SOLUTION

Development of an information resource, where users may find:

1. International database of the artists concerned in working abroad

2. International database of employers and job offers

3. Review and recommendation system including every artist and employer

4. Black lists of artists and employers

5. Other useful information: tips, suggestions and articles for artists, dancers and models

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!!5 mln of artists and 50k of employers can be on our website

!In this industry analysis and market research are not available, so we decided to make our own calculations:

Аrtists:

- http://promodj.com/djs offers 133 930 DJs in CIS, we round off to 130k

- http://napodiume.ru/models contains 14 778 models. As there are several resources, but no single comprehensive database, we can safely multiply this number by 10. In total we get 150k models

- http://artistia.ru and http://www.baza-artistov.ru have dancer, singer, show ballet, original genre and host databases of 8300 and 7000 persons respectively. But these are by no means all of them and in total their number might equal 170k

Also in our field there are many gogo and strip dancers, but no databases on them, which gives us a rough number of 50k people.

The total count: 5000 DJs + 10000 models + 10000 other artists + 5000 go-go and strip dancers = 30 000 artists, interested in working abroad, whom we can find and add to our website. Now this number is 2000.

Let’s do the calculations: 130k + 150k + 170k+ 50k = 500k users from CIS can be added to our resource. If we reach an international level, this number may be increased by 10 times.

Employers: This industry has an acute shortage of talents due to the need of a ‘new faces’ introduction and age limit in terms of which artists may carry out their professional activity, so our service will always be required.

Employers with significant financial capabilities (cruise companies, nightclub networks, theme and amusement parks) are willing to pay for proficiency.

One employer usually hires from 10 to 500 artists simultaneously. It is fair to assume that for each 100 artists stands 1 employer, therefore the number of companies and agencies interested to cooperate with our project will be more than 50k employers

MARKET ANALYSIS

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Current revenue: information services, artist casting and booking (in future these activities will be replaced to the ones stated below)

!Planned revenue:

1. User fee for the job offer and announcement placement

2. Registration fee for the account creation

3. Casting and theme exhibitions holding

4. Account promotion to the top position (commercial service for promotion of artist/employer/company accounts)

5. Distribution of insurance policies and advertising.

BUSINESS MODEL

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1. This industry has an acute shortage of talents, our services will always be required

2. Our team consists of specialists in this field, most of whom have worked abroad themselves. The founder of the company has worked as an artist for more than 2 years and as a company director has explored the interests of employers for 2 years more.

3. Our project has been successfully operating for 2 years now, yielding profit and actively developing

4. Competitors offering high-quality services do not exist

5. There is a real opportunity to become the monopolists in the field as Google is among the search engines. Though other ones exist, on a world wide scale everybody knows that Google is simply the best

ADVANTAGES

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Database examples: http://art ist ia.ru/; http://www.prazdnik-sam.ru/index.html; http://www.baza-artistov.ru/; http://top-artist.ru/; http://Jobroom.ru/ . Negative sides: • No job offers for artists • Quite weak website design and often a comfortless navigation • Resource’s dependence on a particular country or geographic zone • A large number of unprofessional artists’ and companies’ applications that represent no interest to international companies and employers

! Examples of websites offering work abroad: http://vip-artists.com; http://www.risingstars.com.ua; http://www.art-consul.com.ua; http://gbooking-agency.com/need/; http://art-prestige.com.ua. Negative sides: • Quite weak website design and often a comfortless navigation • Minimum information about the offered job, few reviews and comments.

! News boards and job search websites: http://board.globaldance.info/; http://prom.ua/; http://slando.ua/; http://www.dosto4ka.org.ua/; http://www.rabotaplus.com.ua. Negative sides: • Main activity is not focused on this industry • No detailed information about offers, reviews and comments

Resource dedicated to troublemaking and dangerous employers: http://donbu.ru . Negative sides: • A large amount of contradictory data, making it difficult to find the necessary information. Users’ reviews are inaccurate and blurry. • Unfriendly moderator team

COMPETITION

Currently, there is no competition to our project

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APPLES TO APPLES

Our resource vs. competitors: artist database

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APPLES TO APPLES

Our resource vs. competitors: job offers

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APPLES TO APPLES

Our resource vs. competitors: black lists

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Users Number increase:

1. SЕО

2. Contextual advertising

3. PR campaign

4. Word of mouth (a very strong factor in this industry)

!Conversion increase (% increase of users, who signed up and used our services):

1.Website interface update

2.Optimization of mailing instruments

3.Upgrade of the review and comment system

4.Enhancement of the website adding and search system

HOW WE PLAN TO DEVELOP OUR PROJECT

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WHAT IS REQUIRED FOR THE PROJECT DEVELOPMENT

18 month financial plan, $ cost Description rate total commentsEmployeesDirector Promotion and general control of company’s activity 3000 54000Technical Director Technical maintenance and development of the resource, SEO 2000 36000

Director Assistant Employer search and negotiations, 5 persons in our team now % %% rate from artists they send. Fixed rate is not efficient. % rate can be changed

Control AssistantControl of Managers’ work, HR (will be transferred to another Assistant), «black lists» updating, social network running 500 9000

Control Assistant/Translator

Control of Assistants’ work, HR, translation and editing of documents and main website information 1000 18000

Managers Artist searсh and negotiation, currently 5 full timers, 10 freelancers and trainees % % % rate from artists they send. Fixed rate is not efficient. % rate can be changed

PR Manager Company’s information dissemination and attractivation, advertising 2000 36000 2 personDesigner Graphic maintenance of the website and social networks 500 9000 Monthly payment, paid by tasklawyer protection of the rights and interests of the company 1000 18000Company registration and Registration Selection of an economically attractive country for the further companyvregistration 4000 Single paymentLegal maintenance Audit, legal services and other costs 3000 AnnuallyTax payment According to the legislation of a selected country 1500 AnnuallyTrademark registration 20000 Single paymentTechnical costshosting/domain 600 10800Webmasters Website maintenance 2000 36000 2 personСЕО person 1000 18000Office arrangement and other costsCherkassy office head-office 2000 36000Kiev office Office for castings 4000 72000Cherkassy office arrangement minor repairs and purchase of furniture 15000Kiev office arrangement minor repairs and purchase of furniture 5000Cherkassy office appliancesbuy computers, other equipment necessary for the operation 10000Kiev office appliances buy computers, other equipment necessary for the operation 2000Internet and phone connection 200 3600Advertising The most important – context advertising 3000 54000Travel expenses For Assistants to carry out negotiations with new employers 2000 36000

25000 500000Monthly cost: 25000 $ Total investment amount: 500000 $

Investing: To achieve these goals, we need investments. We offer the following conditions for investors: $ 500,000 = 15% share of the company.

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For the first 1,5 years we are planning to use the current profit-making system. Over time we will be preparing our resource for transition to new sources of income and will start using them once the number of our users has reached 10k. Having achieved the benchmark of 15k users, we are planning to step away from the old business activities and change over to the new ones

ANTICIPATED FINANCIAL GROWTH

18 month company development plan with the invested funds

Revenue source1. Information services of job/artist search (active now) 2. Database user fees 3. Castings 4. Insurance distribution 5. Revenue from advertising

Parameters Now month.1

month.2

month.3

month.4

month.5

month.6

month.7

month.8

month.9

month.10

month.11

год 1

month.13

month.14

month.15

month.16

month.17

year 1,5

Website traffic, daily 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 2100 2200Social group traffic, daily 350 600 800 1200 1600 2000 2400 2800 3000 3500 4000 5500 6000 7500 8000 8500 9000 9500 10000New users, monthly 200 250 300 350 400 450 500 550 600 650 700 750 800 850 900 950 1000 1000 1000General number of website users 2000 2250 2550 2900 3300 3750 4250 4800 5400 6050 6750 7500 8300 9150 10050 11000 1200

013000

14000

General number of social group users 9500 10000

11000

12000

13000

14000

15000

20000

25000

30000

35000 45000 50000

60000 65000 70000 75000

80000

90000

What we will use 1. SEO 2. Work of managers 3. Word of mouth 4. Advertising and PR 5. Work of the event managerSent artists, monthly 30 35 40 45 50 55 60 70 80 90 100 110 120 130 140 150 160 180 200

What we will use1. All instruments of traffic increase will influence the number of artists we send. 2. Job offer number increase 3. New mailing system 4. New control, moderation and review system

1. Revenue from sent artists, monthly 13500 15750

18000

20250

22500

24750

27000

31500

36000

40500

45000 49500 54000

58500 63000 67500 72000

76500

81000

CommentsNumber of sent artists х 3 month standard labor contract х 150$ average commission Total revenue for 1 year: 400000$ for 1,5 years: 816000$

2. Database user fee, monthly 300 600 900 1200 1500 1800 2100 2400 2700 3000 4000 5000 6000

Comments3$ - price for 1 contact in future we are planning to make it the main source of income, a good database is required Total revenue for 1 year: 8400$ for 1,5 years: 31500$

3. Artist casting 10 20 30 50 75 100 150

CommentsCommission for the artists we have found should be substantially higher – for instance, a single payment of 1000$ per person, but to implement that a larger database is required Total revenue per 1,5 years: 435000$

4. Insurance distribution 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1800 2000

Comments10$ per each artist sent, an interesting and promising direction Total revenue for 1 year: 6300$ for 1,5 years: 15900$

5. Revenue from advertising 100 200 300 400 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 6000 7000 8000 10000

CommentsAdditional income that can be spent for advertising, also barter cooperation may be considered Total revenue for 1 year: 19000$ for 1,5 years: 59500$

Total revenue for 1 year 400000 + 8400 + 6300 + 19000 = 433700$ are to be earned for 1 year using the invested funds. Net profit on average will be 25% from the income = 108425$

Total revenue for 1,5 year816000 + 31500 + 435000 + 15900 + 59500 = 1357900 $ is to be earned for 1.5 years using the invested funds. Net profit on average will be 25% from the income = 339475$

Return on investment According to our calculations the time period is 2-3 years 13

Foundation history:

The project was launched in 2012 by Gennadiy Tsantsik. The founder graduated from the Law School, after graduation worked in a construction company, reached the Executive Director position. Left the company in 2010 due to the economic crisis. In search of work he stumbled upon a dancer job offer, got accepted and went to China. Having made his hobby a main occupation, Gennadiy worked under some other contracts, after which there came an idea to create a company that would assist artists in search of good job offers

Principles of work:

While creating this project we have set a certain goal – either to do our job well or not to do it at all. Our main priority is reputation – we always listen to artists’ and employers’ suggestions and recommendations, do our best to follow them, give a good advice or warn about a danger. That’s why our users recommend our resource to their friends so often. This was our fundamental principle by which Good People is successfully developing now

THE GOOD PEOPLE TEAM

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We hope our project has managed to catch your interest. We are looking forward to a further effective cooperation. ! EMAIL: bikeboard1@gmail.com ТЕЛ: (+380)972900047 Best regards, Gennadiy Tsantsyk and GOOD PEOPLE team. !!