Winning cases from around the DDBdeg network

Bill Bernbach Awards 2012

About the Bill Bernbach Award

Honors creative ideas in the spirit and philosophy of our founder

Our networkrsquos highest creative achievement

342 entries from 50 offices around the globe

Only 9 winners and a Grand Prix

Guiding principals(1) a powerful idea (2) great execution (3) relevance(4) positive influence on society

PressPoster

Volkswagen BlueMotion ArtAdamampEve DDBdeg UK

(Gallery)

Winner

About the Bill Bernbach Award

Honors creative ideas in the spirit and philosophy of our founder

Our networkrsquos highest creative achievement

342 entries from 50 offices around the globe

Only 9 winners and a Grand Prix

Guiding principals(1) a powerful idea (2) great execution (3) relevance(4) positive influence on society

PressPoster

Volkswagen BlueMotion ArtAdamampEve DDBdeg UK

(Gallery)

Winner

PressPoster

Volkswagen BlueMotion ArtAdamampEve DDBdeg UK

(Gallery)

Winner

Volkswagen lsquoDadrsquo advertAdamampEve DDBdeg UK

Film Winner

DDBdeg MexicoMarvin Magazine lsquoLennonoasis Vanilla Queenrsquo

Audio Winner

Digital

DDBdeg New York

Water is Life lsquoKillerrsquo

Winner

Design

DDBdeg DubaiCommittee of Organ Donation lsquoGift a Lifersquo

Winner

Direct _ Promo_ Ambient

DDBdeg Hong KongMcDonaldrsquos lsquoI am Amazingrsquo

ldquoIf you could build the store of your dreams what would you put in it (case)

Winner

Non-Traditional

Tribal DDB TorontoMcDonaldrsquos ldquoOur Food Your Questionsrdquo

Interactive digital platform httpyourquestionsmcdonaldsca

Your Questions Answered

Winner

Integration_ Innovation

DDBdeg Tribal GermanyVolkswagen lsquoDonrsquot make up and driversquo

Winner

Impact

DDBdeg New ZealandSteinlager lsquoBelieversquo

(TVC)

Grand Prix

Congratulations to all the winners

Prepared by

DDBdeg Brussels

mavdaele

And next year wersquore out there with you -)

DDB Strategic Cell