EVALUATION QUESTION

In what ways does your

media products use, develop

or challenge forms and

conventions of real media

products?

When looking at the development of our theatrical poster, it was

important to look at what inspired the creation of our poster. We

looked at numerous film posters that were similar to the kind of

poster we wanted to create. Whilst looking at these posters I soon

became aware of what were the typical forms and conventions of

real media products in regards to the type of film we were creating.

I realised that there were some media conventions that were

important, and had to be used in our poster.

"Repetition and recognition leads to expectation and anticipation

"(G Burton 2000)

Typically, the type of drama film we are creating would

usually be set in an urban area and will have very dull and

grey lighting although sometimes the use of sepia light is

used to highlight how dark it is. Posters of this type of film

genre often incorporate the location of the film in the cover.

A typical example for this

is the poster of ‘SHANK’ the location of the

film is highlighted at the back.

We took inspiration from all these three films, as they were very much the kind of film we were trying to create. From the second image, we used the way they have a black and white background but their characters were still in colour. This was hard to achieve as we performed the hard task of cutting around every character, and putting a new layer of the picture on top of it. We used the way the character were placed from the first image, but also incorporated the back ground of the third image.

Our media product develops forms and conventions of real media products as we share a lot of similarities as the other film examples we used. The use of the bold title is also something that demonstrates the development of real media products, because although the font of the title is very similar, we use a much darker colour and also bolder writing.. This develops media products as it not something that would be related to the trailer we produced.

In our theatrical poster, we use the same idea as other media

products in regards to the way the characters are standing in the

theatrical poster. The characters are all placed in a row and most

of them are standing up, with the same facial expressions. Our

film poster is very much similar to other posters that we used as

examples, with very few differences. Also the writing at bottom of

our theatrical poster demonstrates the use of real media

conventions as it is a common feature that is used in a majority of

films..

CHALLENGES

We wanted our media product to be uniqu,e and I feel that the

way we designed our theatrical poster in some ways does in fact

challenge real media conventions. Our characters are very much

in colour, and their colours are very bold and bright unlike the

other examples shown. However, the use of the black and white

background does make it different from the other film posters

and more unique as it shows that there is still an element of the

same theme, but it develops the idea that they used in the

creation of their own film posters.

CHALLENGE

First and foremost we challenged the idea that the

main people in drama street kind of films are

predominantly males.

We used an all female casting squad. Although,

with the way we dressed them and their facial

expressions, they were obviously not ‘typical’

females.

FINAL POSTER