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Saturday 16th June 2012, 11am -1pm The Hilton SydneyNick Bolton, Media and Entertainment ManagerViocorpPart of the Sydney Film Festival, Panel discussions for Short Film Winners , Sponsored by Dendy & MetroscreenDiscussing the online distribution options for short film makers.
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Online distribution for Short Film
Makers
Nick Bolton, Media and Entertainment Manager,Viocorp
11am – 1pm, Saturday 16th June 2012
The Hilton, Sydney
Australian business 10 years old
Sydney, Melbourne, Canberra, Singapore
75 staff – about 40 engineers
Privately owned, Profitable
Live streaming
Online video platforms
Webcasting, Web TV, IPTV, Mobile, Tablet
Rich media advertising2
About Viocorp
Viocorp connects content and viewers through innovation
How to connect content and distribution
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Reaching audiences LIVE across multiple devices
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What is it ?
• Giving viewers a consistent experience
across desktop, tablet and mobile
Who is doing it ?
• CommSec
• Sydney Opera House
• TonTon
• Splendour in the Grass – see image
How can Viocorp help you ?
• Automatic device detection and support for
all major devices
• Advice on how best to deliver your content
across new platforms
Nice Shorts (est 2005, now defunct)
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About Me www.nickbolton.com.au
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What’s your goal: Audience, Awards, or Money?
PROS
High perception that inclusion = good
Viewed by high level judges and peers
Ascerning audience at Festival
PR and status of badging the film
Possible financial rewards / product in kind
CONS
Expensive to enter ($50 per go)
Low chance of being shortlisted
If you are, often overseas so can’t attend
Few people see it at Festival
Can’t distribute online for x months
PROS
Immediate release after post production
Potential global and unlimited audience
Content immortalised forever
Quick and easy to distribute
Instant audience build and feedback
Build body of work
CONS
Relies on you to do the marketing and audience building
Requires multiple content to create audience over time
Limited revenue
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Festival v Online
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Either way - Create a profile for your short on IMDB
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Submit to film festivals using Withoutabox
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Buy a Domain name at NetRegistry
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Build a simple website using Wordpress
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Website example (theatre and film project)
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Crowd-fund (Pozible.com, Kickstarter.com, Indiegogo.com)
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Sell your film via short film distribution companies
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Or go for audience eg YouTube - Channel
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Monetise using the Dynamo player
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Distribute cross platform and channel using Distribber
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Distribber – How it works
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Enter as many online festivals
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Enter as many online festivals
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Long form - YouTube the studio
Thank you
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Nick Bolton, Viocorp
T: 02 8007 6200 M: 0412 101726
@viocorp @nickybee99
www.viocorp.com www.nickbolton.com.au
www.slideshare.net/viocorp