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frog design collaborated with a gaming machine manufacturer to design a back-end system to address the needs of casino floor managers. As casinos migrate to server-based slot machines, they also need to transform their back-end systems. The frog team conducted user research and designed a new system of floor management software. Our design helped optimize the experience of casino workers, pushed the brand envelop of the gaming provider within their industry, and won a Productivity Award from Global Gaming Expo in 2007.
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When One-Arm Bandits Go Digital: Designing a Casino Back-end System
Celine Pering and Sheila Vyas CHI 2009
Introduction
3
Project Introduction
Slot machines are slowly migrating from mechanical to digital.
4
Project Introduction
The server-based digital machines require back-end systems to support updates, game changes, and financial management.
Research & Design Process
6
Interviews
Walking the Floor
Immersion
Observations
Research process
7
Participants and locations
Participants & Experts
Slot Techs Slot Managers System Techs Accountants
Casinos
MGM Grand Treasure Island Barona
Total 12
Total 3
Hosts Executives Players Pitt Bosses
8
Checks the work done to make sure everything matches up
Oversees all machine configurations for accuracy
Executive Slot Manager Accountant Compliance IT Support
Gives an OK for changes to the floor
Services and hosts players
Does machine maintenance and/or configuration
Translating from job titles to archetypes
Analyzes floor performance and decides to make changes
9
Accountant Vegas
IT Vegas
Executive Barona
Slot Manager Vegas
Compliance Barona
Slot Tech Barona
Host Vegas
Executive Vegas
Casino archetypes: by job title
10
Accountant Vegas
IT Vegas
Executive Barona
Slot Manager Vegas
Compliance Barona
Slot Tech Barona
Host Vegas
Executive Vegas
Casino archetypes: side by side example
11
Accountant Vegas
IT Vegas
Executive Barona
Slot Manager Vegas
Compliance Barona
Slot Tech Barona
Host Vegas
Executive Vegas
Casino archetypes: themes across participants
12
Design process
Brainstorming
Wireframe Reviews
Team Synthesis
Analysis
Design Principles
Design Principles
14
Archetypes not titles
15
Location-based model
16
People think visually
17
Casino as living organism
SB Director—The Unveiling
19
20
21
22
Design Principles Represented
24
Findings Implications Result
1. Flexible interface for different people
Archetypes guide interaction
A flexible and customizable interface
Archetypes will effect the GUI
User chosen “favorites” are used throughout the system
25
Findings Implications Result Location-based conceptual model
References to the casino are embedded within the UI
Reinforce the model to unify the system
Floor-centric icons and familiar names allow users to easily learn how to navigate
2. Associations with physical location
26
Findings Implications Result People think visually
Graphic relationships expedite tasks
Visual representation of data
Reflect the way users organize information in their brain
3. Visual representations
27
Findings Implications Result
Casino as a living organism
Complement environment
Visual design reflects an organic system
Energetic circles and motion lines Warm, sophisticated palette, elegant curves Surprising, whimsical transitions, rich visuals
4. Enable the casino
