Noir audience research

FILM NOIR SURVEY ANALYSIS –

AUDIENCE RESEARCH

AUDIENCE RESEARCH –

WHAT IS YOUR AGE?

AGE

38

35

33

32

28

43

52

31

31

34

The average age taken from this audience research

survey is 35.7 years old, the youngest age being 28 years

old and the oldest age being 52, how ever most of the

ages range between 30 – 40 years old, due to this I have

decided that 30-40 years old will be the age segmentation

for this opening title sequence. I will not put an age

restriction on this opening title sequence as there will be

no graphical content, violence, sexual scenes or use of

graphic language involved, and therefore having a age

restriction put onto this opening sequence isn’t necessary.


WHAT IS YOUR GENDER?

Due to the audience that

answered being 50% female

and 50% male, there will be

no gender segmentation

and this opening title

sequence will be suited for

both a male and female

audience.


DO YOU LIKE, DISLIKE OR NIETHER LIKE OR DISLIKE NOIR FILMS?

60% of the target

audience that answered

this survey responded

and said that they liked

noir films, with a further

30% responding with a

mutual interest in noir

films. From these

responses have gained

confidence that this

opening sequence will

have sufficient interest

from the target market

chosen.


WHAT IS YOUR FAVOURITE NOIR FILM (EITHER FILM NOIR OR NEO-NOIR)?

FAVOURITE NOIR OR NEO-NOIR FILM

THE MALTESE FALCON

THE MALTESE FALCON

THE MALTESE FALCON

USUAL SUSPECTS

CITIZEN KANE

MILDRED PIERCE

THE THIRTY NINE STEPS

DOUBLE INDEMNITY AND USUAL SUSPECTS

THE MALTESE FALCON OR THE THIRD MAN

N/A

From these responses the most

popular existing noir film is The

Maltese Falcon, therefore to gain or

keep sufficient interest consistent, it

would be a good idea to watch and

analyse The Maltese Falcon and

potentially get some inspiration from

this film.


HOW DO YOU ACCESS FILMS? 100% of my target market

said that they access films

by buying DVD’s or blu-ray.

A further 50% said that they

access films by subscribing

online and downloading

films and 50% said that they

also access films using the

cinema and 10% said that

they download films without

subscription. These results

tell me that my target

market use a wide range of

ways to access films. With

60% of my target market

accessing films online,

using online methods to

distribute would be the most

effective.


DO YOU PREFER INVESTIGATIONAL OR CONFESSIONAL NOIR’S?

With 70% of the target

audience answering that

investigational noir’s are

the preferred type of noir,

it would be sensible to

consider creating an

opening sequence for an

investigational neo-noir.


WHO DO YOU MOSTLY WATCH FILMS WITH?

80% of the target audience

said that they mostly watch

films with their partner,

considering the average

age range of the target

audience who answered

this survey is between 30-

40 years old, it would make

sense that this age range

mostly watch films with

their partners as a majority

of them will be living and

married to their partners.


WHAT IS THE MOST IMPORTANT PART OF AN OPENING TITLE SEQUENCE FOR YOU?

According to the responses

collected, the most important

part of an opening title

sequence is the title of the

film and the names of the

actors and actresses starring

in the film, both answers

receiving 50% each. The fact

that the target audience have

responded with the actors

and actresses names being

one of the most important

aspect of an opening title

sequence, links in with

Richard Dyers star theory,

being that actors and

actresses are put onto

opening title sequences due

to audience popularity.

Entertainment & Humor

Noir audience research