The name of the track I have chosen to make my

music video for is called ‘Sweet Nothing’ by

local band The Castells.

http://www.youtube.com/watch?v=kZUtq5timIo

The genre of the music I have chosen is that of Indie/Alternative. Conventions of

this genre include.

Listener Profile

Indie/Alternative Rock

People within the genre of music I have chosen enjoy going out and spending money on:Footwear and clothesMusicTechnology such as: cameras, mobile phone, laptops/Macs

92% have the internet 78% use broadbandthe average reader spends 8.8 hours per week using the internet

54% enjoy playing on games consoles and watching HD television

The majority watch satellite and Sky TV

Readers agree that extra quality is worth paying for and that it is important to look well dressed.

Male – 71%

Female – 33%

Average age – 17 – 28 year olds

Working full time – 57.5%

Working part time – 9%

The average readers are in demographics of a b and c 1

Average readers are generally aspirers and succeeders

In my music video I will incorporate a mix between performance

and conceptual. It will be filmed in places of random interest, to

give the video a random like feel to it, the performance element

will guide the video to a music related feel also. The performance

element will be filmed inside in a room set up with equipment and

conventions of a performing group. The conceptual part will be

randomised indoors and out. And the people who feature in it will

be the ones who play the roles of the band.