Music Video Analysis

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Use Bullet Points Below To Help You Organize Analyze

• Introduction ･ Present the music video. Who is the artist/ group and what is the name of the song. Which album is the song part of and when was it released? Who directed the video? What is the song about? Read the lyrics and give a brief summary.

• A closer look at the video ･ Is there a plot or does the video contain of fragments? ･ Is it a concert video, a narrative video, a lyrical video (fragments) or a combination of these? Explain-

• Is there an obvious connection between the video and the lyrics of the song? Describe the (lack of) connection.

• Who do you think is the target audience of this video and how does the video try to contact with it’s target audience? e.g. costume, actor’s movements, body language/ gestures, familiar mise en scene, displays of interests, attitudes, lifestyles choices and experiences etc

• Technical Directions- Describe how camera, editing, sfx and mise en scene is used to help convey desired meanings. Give examples

• Does the video focus on the artist or group or are other characters in focus? ･ How much scrren time/ importnace is given to the artist?

• What is the atmosphere of the video? Does the video put audiences in a certain mood?

• Generic Conventions- How far does the video contain typical codes and conventions of music videos of the same music genre? Which typical generic conventions are present and/or challenged or indeed combined? Give examples

• Video Codes and ConventionsBased on the findings of others and what you have learned from analyzing 6 or more videos, identify and give examples of some of the most common codes and conventions found ･What are the similarities between these videos? ･