1. CINEMA IS YOUR NEW NEIGHBOUR MINICINEMA a Kauphy Talkies
initiative PROPOSAL FOR
2. % age of Leased Theatres In TelanganaCURRENT ISSUES FACED BY
SMALL PRODUCERS THEATRE LEASE SYSTEM1 THEATRE CAPACITY, OCCUPANCY
and PRICING2 THEATRE ALLOTMENT3 THEATRE REACHABILITY4
3. % age of Leased Theatres In TelanganaTHEATRE LEASE SYSTEM
This system is making the middle man make more money than the
theatre owner, which can result sooner or later in owners
preferring to convert their theatre into commercial complex. ( This
is a serious threat to the Industry) In Last few years we are
witnessing more closure of theatres but have not seen any new
single screen theatre opening.
4. HYDERABAD ADILABAD NIZAMABAD KARIMNAGAR MEDAK HYDERABAD
MULTIPLEX WARANGAL KHAMMAM NALGONDA MAHBUBNAGAR RANGAREDDY TOTAL
118 LEASED 110 OWNER 8 TOTAL 25 LEASED 19 OWNER 6 TOTAL 48 LEASED
37 OWNER 11 TOTAL 41 LEASED 32 OWNER 9 TOTAL 62 LEASED 47 OWNER 15
TOTAL 49 LEASED 38 OWNER 11 TOTAL 54 LEASED 53 OWNER 1 TOTAL 68
LEASED 56 OWNER 12 TOTAL 20 LEASED 15 OWNER 5 TOTAL 30 LEASED 23
OWNER 7 TOTAL 78 LEASED 78 OWNER 0 TELANGANA LEASED VS OWNER RUN
THEATRES 593 508 85 86% 14% LEASED vs OWNER
5. THEATRE CAPACITY, OCCUPANCY and PRICING Majority of the
single screen theatres have huge capacity with more than 700 seats.
Most small budget movies are not able to fill in the big capacity
theatres and in multiplexes, Ticket price keeps the audience
away.
6. A Look at the Occupancy percentage for last 7 months on RTC
x Road area for Reference : 1. The occupancy are calculated on the
Gross Value 2. The Average occupancy in this are is approx - 25% 3.
The average rentals charged are 20% of House Full Value, if the
movie maintains average of 40% then the producer may get some share
other wise he will end up feeding the theatres. 4. SIMILAR IS THE
SITUATION IN MOST OF THE THEATRES. Theatre SEP OCT NOV DEC JAN FEB
MAR Devi 52% 41% 35% 38% 35% 28% 34% Mayuri 10% 9% 21% 8% 5% 6% 5%
Sandhya 35 16% 48% 48% 30% 44% 49% 30% Sandhya 70 37% 51% 22% 14%
31% 27% 23% sapatagiri 15% 19% 19% 25% 17% 12% 13% Shanthi 17% 50%
17% 31% 24% 6% 17% Shudarshan 39% 30% 17% 26% 65% 36% 26% Usha
mayuri 11% 6% 9% 5% 4% 5% 3% Grand Total 25% 33% 24% 23% 29% 22%
19%
7. A Look at % age of Rent charged by Exhibitors compared to
their House full capacity Sl Centre Theatres H.F. Per Week RENT %
age of No Names Names Gross Gross Nett PER WEEK Rent 1 RTC X ROAD
SANDYA 70 MM 59,641 1669948 1435469 342000 24% 2 ECIL TALLURI
43,740 1224720 1052186 288000 27% 3 MOOSAPET ASIAN LAXMIKALA 54,065
1513820 1301063 298000 23% 4 DILSHUKNAGAR RAJADHANI COMPLEX 33,436
936208 803814 216000 27% 5 KUKATPALLY MALLIKARJUNA 45,387 1270836
1091885 270000 25% 6 SECUNDERABAD PRASHANTH 44,216 1238048 1063659
235000 22% 7 AMEERPET SATYAM 63,911 1789508 1538394 333000 22% 8
AMBERPET SRI RAMANA COMPLEX 54,227 1518356 1304968 225000 17% 9
MADHAPUR HI-TECH 27,876 780528 669794 160000 24% 11 NACHARAM
VYJAYANTHI 35,627 997556 856627 225000 26% 12 VANASTHALIPURAM
SUSHMA 53,354 1493912 1283925 180000 14% 13 MALKAJGIRI RAGHAVENDRA
COMPLEX 37,297 1044316 896881 162000 18% 14 KARMANGHAT NAGENDRA
34,317 960876 825050 171000 21% 15 MEHIDIPATNAM AMBA 36,296 1016288
872753 225000 26% 16 LANGERHOUSE PRATHAP 40,268 1127504 968495
225000 23% 17 KOTHAPET MAHALAXMI 35 MM 23,439 656292 562843 153000
27% 18 UPPAL RAJYALAXMI 40,049 1121372 963216 162000 17% 19
IBRAHIMPATNAM SANTHOSH 28,023 784644 673337 108000 16% 20 ALWAL
NARTHAKI 36,448 1020544 985578 121000 12% 21 IDA BOLLARAM JYOTHI
11,876 332528 320480 63000 20%
9. A Look at % age of audience visiting theatre *Average Ticket
Price is Taken as Rs. 50/- Telangana Big Budget Medium Medium
Budget Low Budget 3.5 Cr Population 20.00 Lakh Audience 10 Lakh
Audience 50 Thousand audience Gross 10Cr. * Gross 5 Cr* Gross 25
Lakhs* 5.7% 2.85% 0.14% Even if Low Budget cinema can reach out to
1% of Telangna Population the gross collection per movie will come
to Rs. 1.75 Cr
10. Some Gross Collections and Producer Share Yamaleela 2 :
Movie played 39 Theatres Collected a Gross of 90 Lakhs and The
producer got a share of just Rs. 5.00 Lakhs. Dongata : Collected a
Gross of 83 Lakhs in 69 Theatres with a Share of 23 Lakhs to the
Distributor. Dochay: Gross 4.38 Cr with a producer share 1.25
Share. Movie Played in 180 Theatres. Good Movies which suffered
Because of the System
11. % age of Leased Theatres In TelanganaTHEATRE ALLOTMENT3
Cinema halls allotment between BIG starrer movies & small
budget movies is a big concern. Majority of the cinema halls are
blocked by big starrer movies and small budget movies are assigned
the left over screens, and rarely get good theatres in proper
locations. The Number of Movie Releases are going up year by year,
If Theatres can become proactive and accommodate more movies it may
result in production activity going up. YEAR STRAIGHT DUBBING TOTAL
2011 120 123 243 2012 127 97 224 2013 178 92 270 2014 194 82 276
2015* 68* 32* 100* * Till Date
12. Movie Category Movie Name Cast Single screen BIG STARRER
S/O SATYAMOORTHI Allu arjun 194 BIG STARRER LION Balakrishna 179
BIG STARRER DOCHEY Naga chaitanya 155 BIG STARRER GANGA lawrence
103 BIG STARRER DHONGATA Lami Manchu 76 BIG STARRER UTTAMA VILLAN
Kamal harsan 70 BIG STARRER TIMMIRI Simbu 52 SMALL BUDGET KHAI RAJA
KAI Joshravi 34 SMALL BUDGET BUDUGU Laxmi Manchu 30 SMALL BUDGET OK
BANGARAM Dulquer salman 25 SMALL BUDGET AVUNU - 2 Ravi Babu 22
SMALL BUDGET ORI DEVUDOY Rajeev Saluri 18 SMALL BUDGET NUTHULO
KAPPALU Rajendra prasad 14 SMALL BUDGET VARADHI Kranthi 14 SMALL
BUDGET NALO OKADU Siddarth 14 SMALL BUDGET ALOUKIKA Manoj Nandim 11
SMALL BUDGET DEE ANTE DHEE Srikanth 5 SMALL BUDGET DAGUDU MUTHA
DANDACOR Rajendra prasad 4 SMALL BUDGET FATHER Kamal Kamaraju 3
SMALL BUDGET RAJMANDRI KI 50 KM Hemanth 1 Sample of screens
allocated for big starrers vs small budget
13. % age of Leased Theatres In TelanganaTHEATRE REACHABILITY4
Hyderabad city has expanded and the population is spread across the
length and breadth of the city. New areas like Manikonda, Attapur,
Gachibowli, Beeramguda, Nagole etc., are densely populated and
there are no single screen theatres in these areas. In todays
scenario, opening a single screen stand alone theatre is not
commercially viable.
14. OTHER ISSUES TROUBLING THE PRODUCERS Digital Charges by UFO
/QUBE : On a average Rs.10,800 is charged per week per theatre and
irrespective of a movie hit or flop, Digital company make around
Rs.84.00 Cr per annum. Digital Disadvantages 1. Uniform Prices B
& C centers the digital charges are same as A Centers. 2.
Because of not able to bear digital charges Few Theatres in C
Centers are closed as their weekly Gross does not exceed Rs.
50,000/- per week 3. Because of Digital the movie is releasing in
A, B & C centers, and this resulted in limited window for movie
release and exhibitors are not preferring to play the movie in 2nd
or 3rd week.
15. OTHER ISSUES LIMITATION OF SHOWS/PUBLICITY COSTS 1.
Limitation of 4 shows per day : All the 4 shows are given to Big
Budget Movies and with 200 movies releasing per year Theatres are
not able to accommodate most of the movies. Govt. can give a free
hand to Exhibitor for playing a minimum of 5 shows per day, This
can help everybody from Government, Producers, Distributor, Theatre
owner making more money. 2. Publicity Cost : We are still following
the old dimensions for Publicity like 30x40 size for poster and 20
x10 for banners, This sizes can change to 10x15 for poster and
Banner can be 10x10. (In today scenario a 6 sheet with printing and
pasting is costing Rs. 67/-)
16. ISSUES BIG PRODUCERS NEED TO LOOK INTO DETAIL 1.
Distributors are releasing Big Budget Movies in nearby theatres .
Producers are ignorant that if the Film is average then there share
is eaten away by rentals. 2. The solution is Producer should insist
on the double theatre only for the first 3 days, Then they can
expect more share, This was prevalent some years back, Now with
theatres controlled by 2-3 companies they are using this movies for
feeding this theatres. Some examples of theatre combination which
eat away producer share : (By Playing the same movie in entire
neighborhood even the audience are left with no choice but are
forced to watch the Big Star cast movie even if it is below
average) A) Sriramulu Laxmikala ( Moosapet) = Opposite theatres
playing same movie. B) Sharda Radhika Talluri ( Kapra) = In a
distance of 2 Kms they play a single movie in all this 3 theatres.
C) Tivoli Manju/Prashant in Secunderabad D) Vishnu-Sushma- Sampurna
( Vansthalipuram) = All in a distance of 3 Kms.
17. SOLUTION MINI CINEMA is a 100 -150 seater theatre which can
be set up in a 1500 2500 sqft with a basic cost of Rs. 20 Lakhs
onwards.
18. SCREEN AREA - 40' x 20' SCREEN SIZE - 20' X 10' NO MAN AREA
- 40' X 10' PATHWAY4' PATHWAY4' PATHWAY4' Seating 70 Seating 70
TOTAL SIZE 40 X 60 2400 SFT Amenities @ Theatre Sound Proof Hall 20
Ton AC Theater Style Seating 140 seats Single Window Ticket Counter
Computerized Food / Snack Counter Digital Branding space THEATRE
SPECIFICATION THE SOLUTION MINI CINEMA
19. THE SOLUTION MINI CINEMA CAPACITY SPACE BASIC COST 100 150
seats 1500 2500 sq.ft. Rs. 15 20 lakhs SETUP Low Cost Setup Low
Maintenance Cost ADVANTAGES Quick Setup 30 days max Less Carpet
area required High Quality Viewing Full HD with Dolby sound Revenue
Streams - Box Office, Ads & Cafeteria Affordable Ticket Pricing
- Starts from Rs. 30 to Rs. 50 - depending upon the locality and
Govt Permissions.
20. HOW THE THEATRE CAN LOOK??
21. INTERIOR LOOK
22. INTERIOR LOOK
23. INTERIOR LOOK
24. MINI CINEMA ADVANTAGE 1. Low Set up costs : From Rs. 20
Lakh onwards 2. Ready to Operate : 30days 3. Locations: Shopping
Complex, Bus Stands, Gated Community, Colonies, etc 4. Will have
its own content delivery system No Need of UFO/Qube etc. 5. Low
Digital Cost 6. Manpower Requirement : Minimum 3 Personal 7. Less
Maintenance Costs 8. Can offer movies in 1080 High Digital with 5.1
/Dolby. 9. Computerized Ticketing System 10. Technology to book
tickets using a simple mobile phone with out internet.
25. 1. Average seats in a theatre : 150 - Ticket Pricing : Rs.
50 - Average occupancy : 30 % - No of shows in a week : 28 Shows -
Occupancy per show 30% : ( 45 Tickets x Rs. 50) = Rs. 2250 per show
- Gross Box office : Rs. 2250 x 28 shows = Rs. 63,000* 2. Producer
Share @ 50% = Rs. 31500 3. Producer share for one week on 100
Theatres =Rs. 31,50,000 % age of Leased Theatres In
TelanganaFINANCIAL ADVANTAGE
26. 1. Programming will be done across all the theatres
centrally. 2. Producers can decide on the locations and the number
of shows. 3. Producers will be having access to the Box office to
know their movie performance. 4. Films will be continued playing as
long as they maintain the hold over figure which is mutually
decided. 5. Films produced in Telugu will be given first
preference, followed by Dubbed or other language films. % age of
Leased Theatres In TelanganaOPERATION OF MINI CINEMA
27. % age of Leased Theatres In Telangana MT1 MT2 MT3 MTn
Central Lab Ingest Processing License Management Content Security
Adv Management H i g h S p e e d D e l I v e r y Movie is played on
screen Content gets decrypted Ads are streamed in logical intervals
*MT Mini Talkies CONTENT DELIVERY MINI CINEMA
28. 1. Mobile APP which can show you the nearest theatre and
the movies playing in it, 2. Advertisement Revenues 3. Low cost of
Digital as this cinemas will have its own content delivery
mechanism 4. Low Publicity cost to the Producers NO Theatre
Banners/No Six Sheets. 5. Special Theme Day in a week ( Women Movie
Day Etc.) 6. Showcase of Short Films / Documentaries etc. 7. Live
Events / Planned Events % age of Leased Theatres In
TelanganaADDITIONAL FEATURES
29. % age of Leased Theatres In TelanganaBENEFITS TO
STAKEHOLDERS TO INDUSTRY1 TO GOVERNMENT2
30. It will help producers in making more films. It will help
in creating more jobs in film industry It will help producers
coming out with creative concepts. As the theatres are also in
gated community, colonies, it can help in increase of occupancy
levels It will help short film & documentary film makers in
show casing their work It can help cinema reaching out to smaller
villages where by this theatre can become the cultural hub in this
area. IN WHAT WAY THIS CAN HELP THE INDUSTRY 1 MINICINEMA
31. More Entertainment Tax Access to public , Govt. can use
this theatre for propagation of welfare programs. Providing more
employment. Telangana Government will be the first to introduce
this concept in India. Other Sates like Maharashtra , Gujarat, etc.
have converted their existing Video Parlous into Mini Cinema Halls.
IN WHAT WAY THIS CAN HELP THE GOVERNMENT 2
32. 1. Necessary Government Orders to implement this model. 2.
Providing us a Single Window to avail permissions from the
necessary Government agencies. 3. Flexible pricing of Tickets.
SUPPORT WE WOULD REQUIRE FROM THE TELANGANA GOVERNMENT
33. EXISTING THEATRE IN A SMALL VILLAGE IN AURANGABAD
DISTRICT
34. Sl.No Picture From To Shows Gross Collections Distributor
Share 1 Boss 10/16/2013 10/23/2013 24 80920 36974 2 Krissh 3
11/1/2013 11/7/2013 28 100720 60000 3 Duniyadari (M) 11/8/2013
11/10/2013 12 17710 3000 4 Khunkhar Haseena 11/11/2013 11/12/2013 8
10190 2500 5 Ram Leela 11/15/2013 11/21/2013 28 62050 27500 6 Singh
Saab The Great 11/22/2013 11/28/2013 28 58040 22510 7 Bullet Raja
11/29/2013 12/5/2013 28 58580 28618 8 R Rajkumar 12/6/2013
12/12/2013 27 97570 34948 9 Time Pass (M) 1/10/2014 1/23/2014 28
40285 18000 % age of Leased Theatres In TelanganaCOLLECTIONS OF A
MINI CINEMA (AURANGABAD DISTRICT )
35. % age of Leased Theatres In TelanganaPRODUCER SHARE IN A
MINI THEATRE (AURANGABAD DISTRICT ) Below mentioned are few
distribution share at a mini theatre in Aurangabad Dist : 1) Ek Tha
Tiger 2.5 lacs 2) Joker 1.2 lacs 3) Raaz 3 3 lacs 4) Grand Masti
1.7 lacs 5) Time Pass (Marathi) 2 lac 6) Singham Returns 3.5 lacs
7) Krissh 3 3 lacs 8) Dhoom 3 3.5 lacs. Few places in Surat and
Pune district run these theatre's which are situated on 1st and 2nd
Floor of shopping complexes.
36. THANK YOU MINICINEMA A KAUPHY TALKIES INITIATIVE