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Presented @ ip&tv forum Asia, Kuala Lumpur, May 2011
Citation preview
Meeting The Needs for gConnected TV Generation
Ip&tvforum Asia 2011KL, 11 May 2011
Pramasaleh H. UtomoAVP Convergent Product, Telkom Indonesia
OutlineOutline
The Evolution of Internet TVThe Evolution of Internet TV
The Challenges The Challenges
Customer DemandCustomer Demand
Telkom InitiativesTelkom Initiatives
Evolution to IP Video for Unified Experience2nd Wave1st Wave
for Unified Experience3rd Wave
IPTVOn-net onlyTV
Traditional CableOn-net onlyTV
IP VideoOn-net or Off-netTV, PC, MobileTV
Higher Service VelocityBusiness Model: B2C
TVLimited Service VelocityBusiness Model: B2C
TV, PC, MobileLive and on-demandInteractive, socialHighest Service VelocityHighest Service VelocityBusiness Model: B2B2COTT Explosion
Off-net onlyMulti-deviceOn-Demand, Interactive, Social
More Open, More Flexible, More Monetization OpportunitiesSource: Peter Papaioannu, CISCO
TV comes to Internet, Internet Comes to TV,,
and Now… Blended Experience Connected TV
2006-2009’s 2011’s2009-2010’s
Connected TV DefinedConnected TV Defined
A TV set that can provide integrated & blended internet
Live TV Channels,OTT/internet TV,
internet browsing, and TV experience to the user
gSocial Media
and other internet Apps
Connected TV Sales Forecast
“It’s a battleground where TV set makers, internet video companies, free‐to‐air broadcasters, pay‐TV and the IT industry are all rushing to stake their claims. IPTV is
i f b i moving from being a technology to becoming recognizable service offerings ” Paul Gray offerings. Paul Gray, DisplaySearch.
Source:DisplaySearch, October 2010
OutlineOutline
The Evolution of Internet TVThe Evolution of Internet TV
The Challenges The Challenges
Customer DemandCustomer Demand
Telkom InitiativesTelkom Initiatives
Connected TV Challengesdb d• Broadband Connectivity
– Bandwidth Constraint– Off Net vs On Net: QoS issues– Adaptive Streaming Kick‐in?
• User ExperienceE f– Ease of use
– Simple connectivity setting– Fear of Obsolescence– Customer support?– Simple content discovery
• Content Features & Apps• Content ,Features & Apps– Live TV– On Demand Services– Internet Apps
“The Future of TV is about i ”Experience”
• Informative Ubi i• Ubiquitous
• Personalized• Social• Social
“Screen Future”, Brian D Johnson, Intel Press 2010
OutlineOutline
The Evolution of Internet TVThe Evolution of Internet TV
The Challenges The Challenges
Customer DemandCustomer Demand
Telkom InitiativesTelkom Initiatives
User’s PerspectiveTime Shift TV & TV on Demand are the most wanted IPTV features
1
Ranks of most wanted IPTV Features
Time Shift is most wanted (15 out of 32 respondent rank this #1), DVDalike, pause & rewind. Differentiate IPTV with PayTV
TV on Demand ranks #2 (6 out of 32 respondent), catch up missed2
programs
3Video on Demand ranks #3, but depend onVideo libraries
3
4
PersonalVideo Recorder ranks #4, perceived similar withTVOD
User’s Perspective
5
Ranks of most wanted IPTV Features
6
5MusicOn Demand ranks #5, Users want video service, priority issue
6Karaoke on Demand ranks #6 , Users prefer go to KTV
Web Portal on IPTV comes the last, users consider it difficult to accessthro ghTV remote nless specific gadget a ailable
7
throughTV remote, unless specific gadget available.
Shopping on‐line, games, news/Informasi & weather report also gain significant response
S i l M di f b k i IPTV lSocial Media: facebook , twitter on IPTV are not too popular:
Gadget related
Disturbing theTV viewing experience
Facebook & twitter are private domain
Some Key Points from CES 2011 LVSome Key Points from CES 2011, LV
• TV will stay as the first family domainTV will stay as the first, family domain, screen that won’t be replaced by 2nd or 3rd screen, i.e. Notebook/Tablet or Smartphonep
• 2nd and 3rd screen shall create new integrated TV user experience in the context of content discovery,
• KSF #1: User Interface portal on TV that allow user to discover relevant content and th i f ti l t d t th t t
context of content discovery, personalization and social media sharing
other information related to the content• KSF #2: Features to access Interactive apps on the 2nd or 3rd screens as not to
disturbed, all family, TV viewing experience• KSF #3: Open platform to reach critical mass, e.g. apps widgets• KSF #4: Broadcast & Broadband Convergence to ensure safe and sound B2B2C
business model
OutlineOutline
The Evolution of Internet TVThe Evolution of Internet TV
The Challenges The Challenges
Customer DemandCustomer Demand
Telkom InitiativesTelkom Initiatives
TELKOM IPTV –The Ultimate Convergence Services
ISP LPB
Live TV
Social Networking Net TV Premium TV
VoDInternet Access
Web
Social Networking Net TVSpecial TV
Weather
RSS News
Games Mobile TV
Karaoke
DirectoryMusic
Commerce
Directory
Payment Gateway
VoiceFIXED
IPTV i i i h d 3 li (J t b ISP d LPB)IPTV services is service convergence whose need 3 licensee (Jartab, ISP and LPB), and for run that services need participate all member Telkom Group
TELKOM IPTV Services, Beyond TV
Multi Services & Multi Devices
Integrated Service
3 Screens Ready (TV, PC, HP)
16 Multi Services
Head End (Cibinong)Head End (Cibinong)
17
THE AVATAR(Advanced Video And OperaTion MediA CenteR)(Advanced Video And OperaTion MediA CenteR)
SERVICE CREATION
IPTV OPERATION
MARKETING & SALES
Office : Jl. Medan Merdeka Selatan No. 12
18
Gedung A Lt. Dasar, Jakarta Pusat
Pre LaunchMei 2011
Teaser Print Ad
Facebook Fan Page & Twitter Official Account
Telkom Indonesia InitiativesTelkom Indonesia Initiatives
S tTV + T lk Vi i + S dSmartTV + TelkomVision + Speedy
48 Channels BBand 1MBpsSmartTV + +
Promo : Gratis Internet 1 Mbps dan Telvis all channel 3 bln utkP b li S t TV S
Target : 2K/bln
Pembelian Smart TV Samsung
Jump Started!Jump Started!
Thank You