WQBN 1300 AM – “La Super Q” – is the oldest Spanish radio station in the Tampa Bay, pleasing every segment of the Hispanic community for more than 50 years! WQBN is 100 percent Hispanic owned and operated.

We have a diverse audience, more than 50 percent of whom are 25 years of age and older. We target the entire community – not just select segments – through our well-blended and strategically planned programming. Committed to meeting all the news, entertainment and community needs.

Music: Through “La Super Q ’s” multicultural Hispanic format, we target the entire community, touching the hearts of all Hispanics in the West Central Florida Hispanic market. Our oldies format features Salsa, Cumbia , Merengue, Boleros, Baladas, Tex Mex, All hits of yesterday. “La mezcla musical perfecta”.

News: No one Offers more complete and up-to-date news, sports and weather reports in Spanish than “La Super Q”! Throughout the day on the hour there are CNN newscasts with coverage of local, national and international events and issues that effect the Tampa-Bay Hispanic Community. Our ongoing weather and traffic reports provide up to the minute weather and traffic accurate information to our audience.

Station Profile

Target Audience: Adults 25-54 of Latin American and Caribbean origin. Our musical format is designed to entertain and please all Hispanic in West Central Florida.

Power: 5,000 WATTS directional signal reaching 14 counties in West Central Florida. Our State of the Art Harris solid State transmitter and well maintain tower site provides our audience with hi Fidelity Quality Sound.

Special Features: WQBN is the “CNN En Español” exclusive affiliate in West Central Florida providing a five (5) minutes up to the minute newscasts every hour on the hour.

Traffic Reports: Provided during AM and PM drive periods with up to the minute reports.

Ownership: Radio Tropical Inc. a 100% Hispanic owned enterprise committed to providing quality programming diligently designed to inform, assist and entertain with integrity and respect the Tampa Bay Hispanic Community.

FeaturesServing the Hispanic for over 50 years in Spanish “La

Primera en Español.”

U.S Department of Commerce U.S. Census Bureau

The West Central Florida Hispanic Market

Serving Tampa Bay’s

Hispanic Community

In Spanish for over

50 years!

WQBN 1300 AM P.O. Box 151300 Tampa, FL 33684-1300 Tel: (813) 871-1333 Fax: (813) 876-1333

Coverage Map

The West Central Florida Hispanic Market

Sources: U.S. Census Bureau, and U.S. Dept. of Commerce

The Hispanic West Central

Florida population has

increased by 176% since

1980 and this continuing

trend continues.

Over the last 10 years,

the West Central Florida

%Hispanic mosaic has

diversified dramatically

with a significant and

continuing migration of

Mexicans, Colombians,

Dominicans, and other

Latin American people.

The West Central Florida Hispanic Market

Source: U.S. Census Bureau/Department of Commerce

MEXICO

32%

PUERTO RICO

28%

CUBA

13%

OTHER

28%

Mean Household Income:

$41,856 Market Buying

Power:

$8 billion The fastest growing

Hispanic

market in the United States

The most Hispanic-owned businesses per capita in the United States

Source: Nielsen Universe Estimates

Tampa is the 19th Largest Hispanic Market

WQBN 1300 Audience Composition

“After about 15 years in the

United States, the acculturation

process actually reverses,

and Hispanics make a

conscious effort to be more

Hispanic in spite of

increasing levels of exposure to

the U.S. culture and media.”

WQBN 1300 AM P.O. Box 151300 Tampa, FL 33684-1300 Tel: (813) 871-1333 Fax: (813) 876-1333

Adults 45+

38%

Adults 18-24

7%

Adults 25-44

55%

65%

Own their own

homes

35%

rent

Tampa Bay Hispanic Home Ownership

Tampa Bay Hispanic rank high among

white collar workers:

professionals, managers

business owners, technical

and clerical workers.

Mean Household Income:

$41,856

Average weekly grocery

expenditure: $158.50

Source: U.S. Census Bureau; U.S. Department of Commerce

:30 :60

Monday-Friday A.M. Drive 6 a.m. – 10 a.m. $55 $65

Monday-Friday Mid – day 10 a.m. – 3 p.m. $50 $55

Monday-Friday P.M. Drive 3 p.m. – 7 p.m. $55 $65

Monday-Friday Evening 7 p.m. – 11 p.m. $45 $50

Monday-Friday R.O.S. 6 a.m. – 7p.m. $55 $60

Saturday /Sunday Morning 6 a.m. – 9 a.m. $45 $50

Friday / Saturday Evening 7:30 p.m. – midnighht $45 $50

WQBN 1300 AM • P.O. Box 151300 • Tampa, FL 33684 -1300 • (813) 871-1333 Fax (813) 876-1333

Serving Tampa Bay’s Hispanic Community in Spanish for over 50 years!