Media Pack Master A

Private and Confidential© The Poker Channel Ltd. January 2008

Advertising and Sponsorship Opportunities with



Introduction

• World’s largest TV network dedicated to gaming – 32 countries by end July ‘10

• Available in 23m European TV homes: 12.5m in Cont. Europe, 10.5m in UK & Eire

• Available in 5m TV homes in Latin America in Spanish; 2m homes in Sth Africa

• More than 2m viewers a month in UK and Europe

• Airs to a global audience on pokerchanneleurope.com

• Reaches young, male, high-value viewers, proven to convert effectively

• 1000+ hours of most popular tournaments, tutorial shows, news, player profiles

• Airs 24/7 in Europe (Fr & Eng); 10pm-4am in UK & Ireland; evenings in Latam (Sp)



Why Television? Why The Poker Channel?- Trust, Conversion & Efficiency

• TV still the dominant entertainment source in the household

• Viewers watch more TV than they consume any other media

• TV builds trust/brand awareness & generates conversion on broad scale

• Well-established brand with high-value male audience, wide distribution and valuable EPG positions

• Cost-effective, pan-regional marketing platform for real money sites, sportsbooks and games

• Generates ~3,000 real-money players p/m for its poker partners from current Europe footprint


UKIreland

Broadcasts to 23m TV homes

FranceMonaco

BelgiumNetherlandsLuxembourg

GermanyAustria

ScandinaviaBaltics

SpainPortugal

http://www.numericable.lu/



Available in 29 European countries

PolandCzech Rep.

CroatiaSerbiaBulgaria

Slovak RepSlovenia

Hungary

GreeceCyprusMalta

Romania


Poker Channel France – Sept ‘10

Distribution & Marketing:

• Will replace English-language Poker Channel in France

• Available at launch to at least 4 million TV homes

• Expansion via Orange TV and Canalsat (6m homes)

• 24/7 in French language

• Marketing partnerships with all key French gaming media

Programming:

• Partnerships with top French pros for exclusive tutorial content

• All major tournaments covered, eg: WSOP, WPT, High Stakes Poker, Million Dollar Cash Game, EPT, Grand Prix de Paris

• Regular pro interviews and strategy sessions

• Daily news updates via ‘Bloomberg-style’ TV crawler

• Live coverage of major final tables in France


http://www.canalsat.fr/pid376-accueil.html?type=soir


Poker Channel Latam & S Africa - July ‘10

Argentina

• Available at launch to c. 1 million TV homes

• Available to subscribers of Cablevision (digital), Supercanal (analogue), Telered (analogue) and other regional operators

• Broadcasts daily from 8pm

Mexico

• Available at launch to c. 4 million TV homes

• Available to subscribers of Cablevision, Cablemas, Megacable, Cablecom, Telecable

• Broadcasts daily from 12am on TVC Deportes

South Africa

• Available at launch to c. 2m TV homes

• Available to subscribers of DsTV

• Broadcasts daily from 12am



Poker Channel on CNBC Europe

• Available to over 100 million homes in 50+ countries from 12am

• Key strength in UK, Germany, Italy, France, Spain

• In UK on Sky (505), Virgin (613), Tiscali TV (510), Freesat (210)

• Available every Fri & Sat night

• Airs within most watched news channel in Europe

• Affluent CNBC demographic is strong complement to Poker Channel

• Poker Channel has exclusive control of CNBC poker block

• Strong correlation between viewer interest in financial markets and poker

EMS/ CNBC data 12AM – 2AM (analysis over 8 weeks. 100% of viewers)

• Reach (000) 14,745

• Ratings 508

• Impacts (000) 201,055

• OTS 67



30m TV homes in 32 markets by July 2010 (excluding CNBC)



Strong geographic spread via one networkChannels Homes Reached

France 4,000,000

Poker Channel France 4,000,000

Eastern Europe 3,500,000

Germany 1,600,000

Scandinavia & Iceland 1,100,000

Spain & Portugal 1,700,000

Benelux 800,000

Other (Cy, Mt, Gr) 200,000

Poker Channel Europe 8,900,000

UK & Ireland 10,500,000

Poker Channel UK & Eire 10,500,000

Poker Channel in Argentina 1,000,000

Poker Channel in Mexico 4,000,000

Poker Channel in S Africa 2,000,000

Total 30,400,000



World’s largest TV poker library • Coverage of all major tournaments, eg:

– World Series of Poker– World Poker Tour– European Poker Tour– Irish Open– World Heads Up Championship– Aussie Millions– Latin America Poker Tour

• Live events, premium content and exclusives:– Live tournament coverage such as EPT and PCA– Live Bloomberg-style news tickers on screen– Exclusive tutorial and educational shows – Weekly news with player interviews, event results



Proven value for gaming brands



• 90% of viewers are male; 70% are 18-35 yrs old

• 65% of viewers play at least once a day

• Over 25% of viewers have converted to a site advertised on Channel(Viewer Survey Results 2010)

• Conversion rates of registrations to real money players at 20%+

• Has delivered ~2500 registrations for a single partner in one month

• Channel-delivered players have generated c. $120 gross rake a month

Attracts high-value players globally

Viewership and Audience Share

“Primetime”: 12 noon to 1am

Historic UK ratings:• Reached 1m unique viewers per month when BARB rated on Sky platform in UK• Poker in peak time (post 9pm) gained 50,000+ viewers nightly

• Channel attracted up to 22,500 average viewers for a single hour in the UK only• Sky platform at that time was c. 8m homes

Europe ratings and audience share• Continental Europe reach is now over 100% of historic Sky reach• On pro-rata basis, infer at least 50,000 viewers in the evenings• However, conditions more favorable for Poker Channel in Europe• Only c.150 channels on Europe platforms vs. 500+ on Sky platform in UK• Limited betting content in Europe while poker/betting prevalent in UK

Less competition implies greater audience share in Continental Europe than pro-rata calculation



Channel Marketing and Promotion

• $1m+ worth’ advertising spend in gaming media (print, online, forums)

• Monthly schedules and editorial in major gaming print and news sites

• Marketing of channel and highlights on online video sites inc. youtube

• Marketing by platforms in subscriber magazines, promotional channels, direct mail

• Positioning in sports or entertainment sections of electronic programme guides (EPGs)

Advertising & Sponsored Airtime

• Prime time broadcasts for branded programmes/ events:– Will feature real money sites in Europe & Latam– Up to 1 hour daily in fixed, peak time slots– Up to 10 x 30’’ branded programme trailers daily

• Shortform (30’’) or long-form (30-60’) advertising:– Will promote real money sites in European adverts– Will promote free-play sites in Latam adverts– Up to 16 x 30’’ spots daily in prime time 9pm-2am

• Exclusive sponsorship of premium content inc. WSOP:– Up to 2 hours of sponsored airtime daily in prime time – Up to 16 x 10’’ billboards daily at start and end of break– Up to 10 x 30’’ trailers daily with sponsor branding

Advertising & Production Services

• Promotions and site news on screen daily on TV crawler:– Bloomberg-style ticker - 30+ displays p/d– Can run commercial promotions on regular rotation

• Low-cost production services from in-house team:– Will reversion online tournaments for TV broadcast– Permanent branding on screen, ofcom-compliant– Produce adverts/ billboards within 10 days



Advertising .com sites on TV in Europe

• Adverts for .com (real money) sites permitted by UK regulator, OFCOM (Gambling Act 2005)

• Adverts can be shown in Europe if aired by a UK-originating channel(EU TV without Frontiers Directive)

• Many local broadcasters cannot legally advertise real money sites

• .Com sites need license from a white-listed jurisdiction (eg. EU, Antigua)

• Can feature direct call-to-action promotions, bonus codes, and urls

• Scheduled around premium content in peak slot (9pm-2am)



Video Content and Advertising on pokerchanneleurope.com

– Dedicated online video and display advertising to complement TV campaigns



Online Video Advertising Examples:

– Pre-, post roll video advertising– Banner ads around video player– Clickable overlay ads during

video playback

– Dedicated video players for advertisers’ content

Entertainment & Humor

Media Pack Master A