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APP LOGO ANALYSIS

THE 5 THINGS I LEARNT FROM LOGO ANALYSIS 1. Simplicity is the main thing I have learnt to having a successful app logo. By over cluttering a logo can just make it look messy and un appealing against a simple crisp vector logo. The reason for this is because these logos are going to be seen on very small screens and are easier for the eye to look at.

2. framing is something that is included in a lot of the well known logos. it gives the pictures a 3D effect and makes them stand out to those that don't have a boarder. By having a boarder it gives the illusion of layers giving the aspect of things closer or further away from you and the illusion of something coming out of the logo.

3. By using complimentary colors this goes well with a two colour way system and is attracted well to the eye.

4. A focal point for a logo is key! either using bold text or a big image of a main character within the game or implementing a mechanic gives the buyer an idea of what the games about.

5. By using leading lines and gradients of colour to represent light, this can be another great way to lead the eye to a focal point within an app logo. some of the most downloaded apps use this simple technique.

MARKET SEGMENTATION Our game falls in between the high end of both casual and mainstream gamers. From past games such as flappy bird and temple run that involve the same mechanics and goals as our game it is clear to see this would fall into those categories. Our game is basic to learn and easy to play to some extent therefore it reaches out to a large audience of many ages that are able to play Mr. Monocle.

MARKET SEGMENTATION

Our game is mostly made up ofAchievers as it has a game scoreCount that shows when you’ve beaten your previous high score. Some are socializers as it could become competitive with your friends and in the future we could allow the game to link up to social media sites like Facebook and Twitter. in order to bring explores into are game we would have to include puzzles, pieces of maps and new worlds to explore within the game. because we only have one level developed and a basic story line behind it there isn't much to explore within Mr. Monocle.

IPHONE MOCK UP ANALYSIS 1.sound cloud - this app would relate to our game as it would be a source for all types of music to listen too. as our game includes music there player might be interested in music genres.

2.Facebook, Twitter, Instagram and Skype - this app would relate to our game as it gives the player an opportunity to share with the world about the game, share pictures and to converse with friends and relatives on who has a higher score in the game.

3. YouTube - this app would relate to my game because it would help people to search for tutorials or game play for advice and help.

4. Nike running and Nike fuel band - the game involves running and jumping which means that the player could run as a hobby. this app allows you to plan your routes and keep track of the progress you make physically al through your phone.

5. flappy bird, temple run, sonic dash and angry birds - All of these games include similar mechanics to our game therefore if someone was interested in downloading our game chances are they would play these as well.

6. eBay - our game is retro and in a classic 8bit style, the player might be interested in old gaming memorabilia bought and sold on eBay.

7.vine - our game is very comical in some ways and this app is based around comedy and sharing with the world these little 8second sketches people have produced.

8. Netflix - this app has a range of films with multi genres including the one in our game, comedy and animation.

9. skype - the player could use this app to Skype his friends and family to let them no about the game and to promote why he likes playing it, they could also compare scores via Skype whilst playing the game

OUR GAME APP STORE RATING

MY 6 APP ICON TYPES

LOGO FEEDBACK NO.1

LOGO FEEDBACK NO.2

SELECTED APP LOGO I want to take this design

but re do it in a cartoon vector image on illustrator. I will make the pig larger so It fills more dead space and possibly add a border to make my logo ‘pop out’ more. I'm still indecisive about keeping the coins in or not, I will decide in the process when making the logo.

MY TWO GREY SCALE DESIGNS Here are my two grey scale designs. One is a more simplified version with just Mr. monocle and the gradient background including the lines leading from the center of the image, the other one is the same but includes hills at the bottom of the design. I feel the simple version is more appealing and the better choice to take further. I feel this way because from my research I found that less is more and if I can avoid cluttering up my image I will.

DIFFERENT COLOUR WAY EXAMPLES

Here are the chosen colors for my colour wheel. I felt these would fit into my design the best. I drafted up 4 2 way color designs for the background in order to see what worked better than other colour. I came to the conclusion that the green and the yellow background caught my eye better than the other two. The green represents the grass and background in the game ad the yellow represents the coins collected within the game.

TWO FINAL APP LOGO COLOURWAYS

T-SHIRT MOCK UP DESIGNS

FEEDBACK FOR MY T-SHIRT DESIGN

RESPONSE TO MY FEEDBACK FOR T-SHIRT DESIGNS

T-shirt design 1I feel that from the feedback it was mixed responses, I agree that the image on the front is maybe to basic and needs something like a title or another image to make it more appealing and to give the person viewing the t-shirt more of an idea that its from the game Mr. Monocle. From the feedback they liked my idea of the game over scene on the back aliening at the bottom of the tee. I feel that's good placement but maybe transfer that idea to the front instead of the pig on its own. If I was to choose this t-shirt for my final and improve it i would keep the 8-bit font as it fits in nicely with the theme and matches the pixelated characters shown below it.

T-shirt design 2The feedback was good on design two they especially like the font and style of the ‘Mr. monocle’ text. They also liked the little top hat and monocle placed in the top right corner above the text. One thing they brought up was playing around with oculars for the text, they felt the colour pink would attract mostly girls. in order to boost our sales we want to make it visually suitable for both genders. One downfall to the tee was the images on the back they felt it didn’t really for in with the theme and should be removed. intend of picking 1 t-shirt out of these two to bring forward in my final design I will be taking elements from both designs and bring them together.

T-SHIRT COLOR WAYS

I choose the white and the grey for my two final color-ways as I feel they are the most simplest and could be worn by both genders. I also feel the graphics and text stand out the best on top of the grey and white.

FINAL T-SHIRT DESIGN

YOU-TUBE ADVERT STORYBOARD DRAFT

YOU-TUBE ADVERT STORYBOARD DRAFT

YOU-TUBE ADVERT DRAFT FEEDBACK

RESPONSE TO YOU-TUBE ADVERT DRAFT

I am going to keep the cinematic shots and the gameplay, my feedback seemed to like the concept of bringing the two together. I am also going to get rid of the game over screen and replace it with a cinematic shot of the pig escaping the butcher to leave the video on a high, not a low were you see the pig is dead and the ‘game over’ screen is shown. I am not going to start the video with a Mr. Monocle title page, I feel the frame is better at the end as it stays in the viewers head better. The feedback was strong on the frame were we state that the age is now available and free so I will be keeping that, when it comes to the final story board I will use 8-bit text for the end credits and Mr. monocle title page. for the dialogue I will use a simple clean font that is easy to read.

FINAL YOU-TUBE ADVERT STORYBOARD

FINAL YOU-TUBE ADVERT STORYBOARD

TEXT DRAFT FOR FINAL SCREEN SHOT

YOUTUBE ADVERT RESEARCH – TOWER FALL

A part of our 3 main marketing ideas is producing a YouTube advert video. Before making the final screen saves for our video I wanted to look at a game advert which was similar to our game and used a pixel theme. I come across a game called tower fall in previous research, I wanted to follow the game up and see how they presented there game as it was very current and used the 8-bit style. Adverts are known as ‘direct advertising’ as its laying out for you what the game is, what the games about and were you can download it. I took 3 screen shots from the advert which I felt relevant and could inspire some ideas for my own designs. This sort of game would be close competition for our game as it fits a similar genre, so it was important to note what made there adverts so popular. I feel the depth of detail really appeals to me and makes the game look retro but current. It also uses 3 tone sort of colors so for the fire shot we see only reds, yellows and oranges and for the title screen shot we see greys dark blues and purples. One thing I included in the story boards was gameplay, this advert is also a great example of how I wanted to portray the gameplay in our own video. they show different maps and scenarios throughout there video broken up by title pages. if we were to go through and make our video I would defiantly structure my video out in the same way.

4 FINAL YOUTUBE ADVERT SCREEN SHOTS

YOUTUBE ADVERT EXAMPLE

MARKETING PLAN It all starts at promoting our game through web banners. We will add these banners to related small sites that promote other games that are similar to ours. From the web banner there will be info on where to buy the app and a link leading to our twitter page. Next is our twitter feed, we will run competitions for people that re-tweet our YouTube advert. The competition will link in to our t-shirt design in order be in for a chance to win you must re-tweet the advert. We will release the web banners and twitter page first on March the 10th the advert will come short after on the 16th of march. Then there will be a time period between the advert and the release, this is because it gives the internet a chance to vlog, blog and podcast about the advert for indirect advertising. We will release the app on the 21st of June and then the t-shirts shortly after on the 12th of July.