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Slides from Roberta Lucca's keynote at November 2013's London Games Conference. Roberta Lucca, CMO and co-founder at Bossa Studios explains how her studio created hit game Surgeon Simulator by doing things differently. Over a million YouTube uploads, over a hundred million views and six-figure sales.
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Making the Cut
Roberta LuccaCo-founder, Marketer in Chief
About.me/robertalucca@olicca
How everything started
October 2010 – 3 people and our savings
Previously at EA, Jagex, Blitz and Nokia/Vertu (Dev + Marketing)
One big dream: to create a better world through high quality social games
Our 3 years journey
East London’s 20 hottest tech startups
BAFTA Award and 3 nominations / Develop Award
Partially acquired by Shine Group
5 games launched, 3m+ users, 30 people
Be daring
How did we make the cut?
ABP
Always be Prototyping
How did we make the cut?
ABP
Global Game Jam 2013: 48 hours on ‘Heartbeat’
Demo posted on Kongregate
The game was as much fun to watch as it was to play
Picked up by YouTubers – 2M views in 1 week
Acting fast!
Is it real?
Is it real?
48 days later
It becomes a brand
We do things differently, with bossa
Design WITH your players
Thank you!
Roberta LuccaCo-founder, Marketer in Chief
About.me/robertalucca@olicca