1. Jaipur Shopping Festival kicks off todayThe 2014 edition of the biggest shopping arcade India, Jaipur Shopping Festival will start from 25th September 2014. JSF is an initiative of Patrika Group that seeks to position Jaipur from a tourist destination to shopping paradise. Starting Navratras to Diwali, Jaipur becomes a city full of festive fervor and shopping an intrinsic part of this celebration.JSF 2014 aspires to scale new heights with series of exciting events lend diversity delight for people. It will stage exciting activities and offer comprehensive festive experience through its unique blend of shopping, winning, family entertainment and leisure options. The festival will be concluded on 23rd October with Diwali.JSF provides a platform for all the business associations to unite. Various Bazaars, malls, Vyapaar Mandals are tied up under JSF umbrella to vitalize the market. Last year, participating bazaars and malls of Jaipur were immensely crowded with shoppers trying to make the most of shopping bonanza.This year as well, many bazaars and malls are participating in JSF, like, Tonk Road, New Aatish Market, Raja Park, Kishanpol Bazaar, Nehru Jayanti Market, Chaura Rasta, Gopalpura Bypass, New Sanganer Road, Rajat Path Mansarovar, Kalwar Road, Vaishali Nagar, Khajane Walo Ka Raasta, Crystal Palm and Pink Square Mall.Like the previous editions of JSF, many renowned names have associated with JSF this year as well. The Bollywood style diva, Sonam Kapoor, has been featured in JSF 2014 TV commercial. She has also released JSF bag at the headquarters of Rajasthan Patrika in Kesargarh during her visit to Jaipur. In the commercial, actress is seen appreciating JSF by stating it as a royal and fun festival of India.Not only Sonam Kapoor, the other renowned actress of Bollywood Bipasha Basu, has also associated with this mega festival. Basu recently released JSF raffle coupons for JSF 2014.This year, raffle plan of JSF 2014 is also taken to the next level, where shopaholics can enjoy JSF's mega events along with shopping raffle coupons. Not only this, Mega lucky draw will also give a chance to win barrage of prizes worth million of rupees including Mahindra Quanto C2, Verito Vibe D2, Hyundai Eon, Chevrolet Beat, Honda bikes, Diamond ring, silver coins and many more.The festival also hosts many fun events like Dandiya, Diwali Carnival, Ravan Dahan, Hasya Kavi Sammelan, Photo Walk, Theatre, Style talk, Musical Night, Fashion show, Rotary Club Cricket Match, Polo, Golf, Sunburn, Gem Talk, International Music and

2. Dance Performances, Eco walk, Sufi Nights, Award night and many more to capture the nerve of shoppers.This year JSF will witness performances by many renowned celebrities like Anupam Kher, Pankaj Udhas, Sufi singers from Pakistan and Afganistan, DJ Lloyd many talented poets.Jaipur Shopping Festival also offers the most dazzling spectacle of lights in participating bazaars. The markets remain decked up in dcor and hold lakhs of people spell bound & awe-struck. The entire city comes together with JSF and delivers one of the best shopping experiences in nation, rolling-out city-wide carnival atmosphere.