Body on a Chip

FA102a, Research, Product Proposaland Brand Development

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment One, Research

“Printing Tiny Organs for 'Body on a Chip'”http://www.livescience.com/39659-body-on-chip-photos.html

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment One, Research

Miniature tissue samples and 3D printed organs can be exposed to toxins and treatments

Joseph Ibraham

http://www.livescience.com/39659-body-on-chip-photos.html

http://www.livescience.com/39659-body-on-chip-photos.htmlThursday, September 26, 13

Body on a Chip

Assignment One, Research

An artificial circulatory system means researchers can introduce biological or chemical agents into the “blood”

Joseph Ibraham

http://www.nbcnews.com/technology/tiny-organs-printed-3-d-aim-body-chip-better-drug-8C11170018

http://www.livescience.com/39659-body-on-chip-photos.htmlThursday, September 26, 13

Body on a Chip

Assignment One, Research

Changes in temperature, oxygen, pH and more would be measured and relayed to a computer

Joseph Ibraham

Ivy Mead, B.S., doctoral student views cellular images from the microscope.

http://www.scientificamerican.com/article.cfm?id=tiny-3d-printed-organs-ai

Thursday, September 26, 13

Body on a Chip

Assignment One, Description of Future Product or Service

Advanced organ printing

Joseph Ibraham

•Ability to construct skin for “human repairs” •Covers areas of body with skin loss due to burns, diseases, and other causes

Thursday, September 26, 13

Body on a Chip

Assignment Two, Naming Process

Joseph Ibraham

Selected words from original post:

•Biology

•Print

•3D, three-dimensional

•Organs

•Construct

Thursday, September 26, 13

Body on a Chip

Assignment Two, Naming Process

Joseph Ibraham

Generated name possibilities:

•SkinPrint (Combination of skin and print)

•BioPrint (Combination of biology and print)

•Biostruct (Combination of biology and construct)

•BIO AID (Combination of biology and bandaid)

Thursday, September 26, 13

Body on a Chip

Assignment Two, Naming Process

Joseph Ibraham

Selected Name: Biostruct

•Biostruct was selected for this service because it rolled off the tongue best.

•It hints at the fact that the service constructs biological entities.

Thursday, September 26, 13

Body on a Chip

Assignment Two, Brand Character Diagram

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment Three, Sound Signature Raw Sounds, Voice

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment Three, Sound Signature Raw Sounds, Non Human Living Thing

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment Three, Sound Signature Raw Sounds, Natural Sound

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment Three, Sound Signature Raw Sounds, Mechanical Sound

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment Three, Sound Signature Raw Sounds, Musical Phrase

Joseph Ibraham

Thursday, September 26, 13

Body on a Chip

Assignment Three, Sound Signature Rationale

Joseph Ibraham

•Point 1

•Point 2

•Point 3

Thursday, September 26, 13