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Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title Unit 2 Communication Skills for Creative Media Production - Partial

Start date Monday 8/1/2013

Deadline Friday 1/2/2013

Assessor name Jo Lowes

Assignment title JL05 – The Realities of a Pitch

Scenario

This unit aims to improve the skills that you can expect to use on a regular basis within the creative media sector such as pitching ideas, writing proposals and constructing reports. Both indivually and in small teams you will develop your ability to communicate your thoughts and ideas through pitches, proposals and reports to a range of audiences using appropriate modes of address and forms of technology. You have been commissioned by E4 to pitch a new reality TV show or talent show that appeals to E4s target audience. E4 is the entertainment destination for a cutting edge young audience, it also won channel of the year at The Broadcast Awards in Feb 2011. E4 is one of the most original digital channels, successfully launching mega hits like Skins, The Inbetweeners and Misfits. E4 was also the original home of Big Brother before its move to Channel 5 and is the current home of Made in Chelsea, which was created as a posh alternative to The Only Way is Essex. You need to work in groups of 2 or 3 to research current shows of a similar genre and why they are successful as well as researching E4s target audience to ensure your show will appeal to the channels demographic. Create an original concept for a new hit show and a pitch to sell your idea to E4. This is a fast paced brief requiring you to research, plan and pitch your idea within a three period. For assessment of this unit you need to produce a blog with relevant information about your show idea and a copy of your pitch. The blog posts will have the following titles: Task 1 Genre and E4s target audience research Task 2 Planning the show Task 3 the Pitch (With a recording of your pitch and accompanying material)

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Tasks Grading Criteria Mapping

Task 1 Task 1 Genre and E4s target audience research

As a group, watch compare and contrast a selection of reality television and talent shows to identify common styles and themes within the genre. Individually put your research into a powerpoint.

Research E4’s target audience and the ideogy behind their programming and programming making

Work to be added to your blog with the title Task 1 Genre and E4s target audience research

Unit 2 P1, M1, D1

Task 2 Task 2 Planning the show

In groups of 2 or 3 create an original idea for a reality TV program or talent show. Consider the following;

Name & possible logo

Aim of the show. Who are the main characters and what is their main activity? If it is a competition or kind of talent show how will people win and who decides?

Who it will appeal to and you research to support this?

Possible publicity

All work to be added to your blog with the title Task 2 Planning the show

Unit 2 P4, M4, D4

Task 3 Task 3 the Pitch (With a recording of your pitch and accompanying material) Working in the same groups of three learners pitch your idea to panel explaining your idea and presenting supporting material: Include the following information.

Name & possible logo

Aim of the show.

Who it will appeal to

Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of your show

All work to be added to your blog with the title Task 3 the Pitch

Unit 7 P5, M5, D5

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This brief has been verified as being fit for purpose

Date

Date

Unit 7: Understanding the Creative Media Sector

P1. use appropriate techniques to extract relevant information from written sources

M1. use appropriate techniques to extract information from written sources with some precision

D1.use appropriate techniques to extract comprehensive information from written sources

P2. present a media production report which conveys relevant information [IE]

M2. present a structured and detailed media production report which conveys information and explains conclusions with clarity

D2. present a well-structured and substantial media production report which conveys information with precise exemplification and justifies conclusions with supporting arguments

P3. review reports to make changes with occasional beneficial effects [RL]

M3.review reports to make changes with frequent beneficial effects

D3. review reports to make changes with consistently beneficial effects

P4.deploy and manage appropriate technology to pitch a media production proposal [SM]

M4. deploy and manage technology to pitch a media production proposal effectively and with some imagination

D4 deploy and manage technology to pitch a media production proposal with creativity and flair and to near-professional standards

P5 employ appropriate forms of address in a media production pitch to communicate ideas. [CT]

M5 employ forms of address in a media production pitch to communicate ideas effectively.

D5 employ forms of address in a media production pitch with flair to communicate ideas with impact.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.