Jessie J

Nobody’s Perfect

http://www.youtube.com/watch?v=aSZVYZTze74

Sound

• At the beginning of the video, diegetic sounds of the wind and thunder are used and dialogue by Jessie J and a creepy voice from an old man are spoken over this. There are also shots of people talking and laughing which we can hear.

• Half way through the video, diegetic sounds are used again but of the clocks ticking and smashing and can be seen behind her. This is obviously an overwhelming sound as we can see Jessie J covering her ears to block out the noise looking worried.

Cinematography

At the beginning of the video, an establishing shot is used of the house of which the video is going to be set. This setting represents the setting of the classic tale ‘Alice in Wonderland’.

There are a variety of shots used: Close ups are used of the artists face showing facial expressions which

conveys her emotions to the audience and also the audience can see her make up.

Long shots showing the different scenes around the house including the corridor that is famous in ‘Alice in Wonderland’ with different doors all along it.

A steady cam is used to show us all the characters sat around the table. Although the camera doesn’t follow one particular character, the camera rolls along the edge of the table to get a shot of them all from both sides.

Medium shots are used to show in more detail, the actions, appearance and costumes of the characters in one shot.

Editing

From the establishing shot, we can see that the sky is dark black and blue with thunder in the sky and a crow emerges from the right side of the camera and flies past. These shots convey that it is a spooky and haunted house.

Also at the start of the video, there are many fast paced jump cuts one after the other showing people laughing and eating around a large table and then one steady shot of Jessie J is used as she walks towards the camera and her eyes have been edited to stand out as they are much brighter and catchy than anything else in the shot.

There is blurred shot of a hallway and then it slowly starts to unblur and reveals a white horse standing in the middle of it.

Mise en Scene Close ups are used of Jessie J’s face and this reveals the use of vibrant

makeup used on her lips and eyes and this makes her stand out from the rest of the characters in the video.

Every character in this video is dressed up as someone different with the use of costumes and makeup as someone from ‘Alice in Wonderland’ such as the Queen of Hearts and The Hatter.

The characters are sat around a banquet table identical to the one used for the ‘Mad Hatters’ Tea Party’ with food and drinks.

Andrew Goodwin Referring to Andrew Goodwin's theory, many of his ideas were taken on

board and broken when producing this video. We can easily tell that Jessie J is the main artist in the video as most of

the attention is placed on her with uses of all different kinds of shots such as extreme close ups, close ups, mid shots, and long shots all to convey a different meaning.

There are relations to some of the music to the visuals such as the scene at the beginning of the video, as the old man says ‘look into my eyes’, Jessie J’s eyes stand out more than anything else in the close up shot and she is walking towards the camera staring into it. Also, as a voice says ‘a simple blur’, the shot of the hallway is blurred.

A way in which lyrics were related to the visuals were when ‘if I could turn back the hands of time’ was sung, clocks were shown turning anti-clockwise. This scene also relates to ‘Alice in Wonderland’.

The genre of this song doesn’t relate to the genre of the video. The video relates to a classic tale of ‘Alice in Wonderland’ and the genre of the song is pop/RnB which contrast with each other but makes the video interesting.