Upload
paula-pleckauskaite
View
131
Download
2
Embed Size (px)
Citation preview
Jay-Z – ’99 Problems’http://www.youtube.com/watch?v=WwoM5fLITfk
Genre characteristics- Hip hop
-Outfits (Scruffy 'Gangsta' look)-Gangs-Police
-Fighting-Half naked women (Prostitute
lookalikes)-Street dance
-Violence-Urban setting (Brooklyn, NY. Run-
down neighbourhood)-Stereotypical (White Police officer, a white man in a suit, black people are
in jail/on the streets)-Shooting at the end, reflects image
of gangster cool.
Lyrics and visuals-The song is about being a gangster life style. The video images illustrate
this.-Synchronous relationship through the
song, images reflect the lyrics sometimes specially/literally e.g 'God'
- image of crucifix, 'Bitch' - women/dogs. etc.
- Story about getting pulled over by police is literally illustrated through
the visuals show some of the 99 problems.
- 'From the hood' Jay-Z pulls hood down.
Music and visuals
-Camera movements are Jerky and constant which matches the rise and fall of the beat.
-Cuts are in sync with the bass, especially at the beginning.-Lots of cuts and many different images make it hard to see
everything on first view, similar to the song, which is also dense with themes imagery narratives.
Demands of the record label
-Lots of low angles and close up shots of Jay Z makes him appear powerful desirable image to promote within
the hip-hop industry.-Fewer shots of him than you might
expect - seems like he is being modest or that he's the top do/elusive on the streets. Also, reflects fact that
he is a well established artist and doesn't need his face all over the
video.
Notions of looking/voyeurism
-Looking at the police in the wing mirror
-Various shots of women which are very sexualised
-Looking through bars into the prison-Video of Jay-Z outside subway station-Looking through fingers a lot of the
time-X-ray vision shot through the boot of
the car.
Inter textual reference- Jay-Z getting shot at the end can associate with any action movie.