Itcg.for.propeller.digital eng

Complex Internet projectSamsung “Movies at Home”

Комплексный проект Samsung «Кино Дома»

The productThe new line of Samsung Home theaters with Blu-ray and Blu-ray players

TAFrom 20 to 60 y.o.yearsThe income — average and above an averageThe citizens, Kiev and cities 1 mln+


Tasks

Bright start of new line of Samsung Home theaters with Blu-ray and Blu-ray playersTo create and fix understanding that high quality of video and sound means Samsung Home theaters with Blu-ray

To build and fix associations “Movies at home = Samsung”


Challenge

The platform “Cinema” is very suitable for Home theatre, but how to make a “hackneyed subject”* interesting to users?

* on the inquiry “cinema” Google gives over 339,000,000 references


Don’t know what to watch at

home tonight?

Catalogues of films are very extensive. No time to learn

A lot of movies were shot that it is too difficult to find something interesting

What to watch with 10 y.o. kid tonight?

It is a shame not to know classic movies, but…

Insight


Decision

Samsung offers not only qualitative Home theaters, but also helps to choose the film for home watching

We offered users not only information about equipment, but also a demanded content which corresponds to interests of users for all occasions


www.samsung-kino.com.ua

Tools

We created the unique branded Web-SiteCreation of a unique content about movies which is necessary to watch at homeThematic selections of films for various TA (3-4 for a week):

• the best comedies• the most terrible horror films• family comedies, etc.

Over 100 topics, over 1,500 movie reviewsIn addition: we educate visitors about what is Blu-ray and in what its charm


The Web-Site. Thematic movie reviews


The Web-Site. Educational articles


The Web-Site. Product pages


The “Your movie IQ” contest on the web-site Idea:

• the user can define his level of movie’s knowledge

Structure of test:• 4 versions of answers• 3 levels of difficult• 30 seconds for one question• 15 questions

Term: 2 months

Tools

Users with the best monthly score received giftsAt the end of activation the Home theater was drawn by a random choice among all participants who passed the third level


Widgets and branding with movie reviewsUser could overview a movie reviews at thematic sources presented on our site

Support tools


Support tools

PR supportPlacement of a part of the movie review at relevant resources with a link to the full version at “Movies at Home”

SMM support Movie review's announcements Announcements of intermediate results

of contest The interesting facts about movies Announcements of educational articles

about products Contests


Without any offline support

Results (the Web-Site)in 2,5 months

unique visitors(the plan was exceeded 3 times)

participants of competition at the web- site(the plan was exceeded 10 times)

viewed pagesper one visitor


Results (media results)in 2,5 months

campaign coverage contacts

By means of special projects and non-standard planning


Results (SMM)in 2,5 months

• Facebook — the quantity of fans is increased in 5 times• Vkontakte — the quantity of fans is increased in 2 times• Odnoklassniki — the profile was created, 2,5 thousand fans

were joined

Actual content!!!The web-sitethe contest

Non-standard support!widgetsbrandingSMMPR

Why the project was successful?

REALLY INTERNET ADVERTISING AGENCY

+380 44 498 23 91www.itcg.ua

Entertainment & Humor

Itcg.for.propeller.digital eng