Intro to Sync Licensing

What sync licensing?

Media projects that include “moving images”

&use a music soundtrack

require a synchronization license

Types of Sync Licensing

• TV Advertisements• Feature & Independent Films• Movie Trailers• Broadcast TV Shows• Console Video Games

• Web Social Video: YouTube, Vimeo• Mobile Social Video: Socialcam, Klip• Social Video Ads: Viral promo videos• Online shows / webisodes• Mobile games & apps

Traditional Sync

MicroSync

Licensing rights to your music

C P

Composition Recording

Publisher Label

Licensing rights to your music

CompositionRights

RecordingRights

+

Traditional Sync & MicroSync licenses

100% of 100% of

require

Who owns or represents your rights?

Composition Recording- You own & represent 100% of both (don’t forget about your co-writers!)

- Your Music Publisher

- Your Record Label

- Your third party licensing partner

- Your international sub-publisher or licensing agent

&

How much do I get paid for a synchronization license?

• TV Advertisements $ 5,000 – $100,000

• Feature & Independent Films $ 500 – $ 20,000

• Movie Trailers $ 2,500 – $ 20,000

• Broadcast TV Shows $ 1,000 – $ 10,000

• Console Video Games $ 1,000 – $ 10,000

Traditional Sync

How much do I get paid for a synchronization license?

• Social Video Ad Rev Share % of ad revenue for each video

• Social Video a la carte consumer $ 0.99 – $ 2.99 pr song / video

• Social Video a la carte commercial $ 25.00 – $ 125.00 pr song / video

MicroSync

Intro to Sync Licensing