05.06.12

This Week...Volkswagen “Original Click” Youtube ads, Hovis TV ad, Lorem Ipsum Recruitment, Charlie Sheen and Bavaria and the Driving/Phone experiment

“Original Click” Youtube adsVolkswagen

Hovis Farmer’s LadHovis

Lorem Ipsum RecruitmentJung Von Matt

Charlie SheenBavaria

Driving/Phone ExperimentRoad Safety Authority Belgium

Here’s a really simple, but suitably smart digital media placement from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts.

To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click through to the original version of the video duplicate they were watching!

“Original Click” Youtube adsVolkswagen

Hovis Farmer’s LadHovis

Watch a heart-warming relationship between a farming father and the hard work that goes into a farmer's daily routine, as the young boy overcomes the daily challenges his father faces.

The 'Farmer's Lad' earns his father's respect through determination to make him proud, reinforcing the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf.

Lorem Ipsum recruitment campaign Jung Von Matt

An innovative recruitment campaign.

How to reach creatives and art directors? Target them using a site they frequent regularly – Lorem Ipsum, where they cut and paste text when mocking up creative. Over 50,000 people a day visit the site, giving you a very tight target market.

Jung Von Matt, the creative agency in question, hid the job ad in the Lorem Ipsum itself. The results showed 220,000 people pasting the job offer into their layouts, with over 14,000 of them clicking through to the job landing page.

A clever way to catch the attention of potential art directors for JVM.

Charlie Sheen RebornBavaria

We witness how Charlie Sheen leaves the Rehab clinic.

While driving home he notices that everybody on the streets -even cops and pregnant women- is drinking beer. When he arrives home, he finds out what has happened to the world: everybody is drinking Bavaria 0.0% (alcohol free beer).

He joins the party!

The driving/phone experimentRoad Safety Authority Belgium

People who are on their phone whilst driving are 70% more likely to cause an accident. If you’ve never experienced a road accident, talking on your phone doesn’t seem to cause any harm.

So, the best way to educate people was to allow them to experience the direct consequences of their actions.

The Road Safety Authority in Belgium teamed up with a popular video sharing site, to turn normal internet videos into an interactive experience.

Through letitring.be, you can register your friends email address and phone number, and they receive a link to an unsuspecting car crash video. What they don’t realise is that they’re playing the main role as driver.

Watch and see!