16.06.14

This Week...World first GPS surf tracking device, every 6 seconds, suction billboard, night terror app, queuing for free crisps

World First GPS Surf Tracking deviceRip Curl

Every 6 SecondsQuit

Suction billboardSamsung

Night Terror appHorror Channel

Queuing for free crispsFantastic Delites Curls

World First GPS Surf Tracking deviceRip Curl

The wearables race is heating up with the Rip Curl Search GPS Watch now globally available.

This is a nice way to make a brand more interesting by being useful and experiential. This is a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia.

It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, track their fastest waves, longest waves, how far they’ve paddled… And ultimately, share their stats on Facebook.

Every 6 Seconds Quit

This is a Vine campaign for anti-smoking charity QUIT launched on the World 'No Tobacco Day', Sat 31 May.

The campaign communicates a simple, hard-hitting fact issued by the World Health Organisation: every 6 seconds, someone dies from smoking.

Vine, with its unique 6-second looping video format, was the perfect medium for the message. It’s a platform also untapped by branded or public health messages so that gave them an advantage

In the first five days, the three posts altogether got nearly 100,000 likes and 65,000 re-vines as well as local media coverage.

Suction billboardSamsung

Very simple but clever idea from Samsung, who were looking for an innovative way to advertise their vacuum cleaner with extreme suction power.

They rigged a 6 sheet on a busy shopping street in the Netherlands, so that the scroller constantly displayed their ad. Set up by a motor, the scrolling billboard featured a Samsung ad that is constantly being ‘sucked’ back thanks to a well-placed vacuum cleaner on top of the billboard.

Not sure how Fiat would have felt about this!

In order to celebrate their Nightmare season, Horror Channel UK expand their TV and online offerings with a new kind of entertainment: the Night Terror App.

Research has shown the things we hear during the R.E.M phase affects our dreams. Using these principles, Horror Channel has developed an App to transform dreams into terrifying nightmares. Download the free Night Terror App, choose a story, place the phone next to your pillow and listen to the story as you fall asleep. When the phone detects the REM dream phase, subtle story-related sound effects play to the subconscious. Then the Night Terror begins.

When you wake up, you can review the statistic of your sleeping behavior. Write a comment about the experience and share it across social media. Do you dare to try it?

Night Terror appHorror Channel

Queuing for free crispsFantastic Delites Curls

Known for its ridiculous and crazy campaigns, Australian brand Fantastic Delites is back to test the patience of people to see how far they would go to get a free snack.

In its new campaign, customers were made to queue up at the start of an empty maze line despite not having anyone ahead of them. After being let through, they were given a free bag of Fantastic Delites Curls.

This act was repeated at several locations, including an ice-skating rink and a park, where customers were required to cross a dirty pond to get their free snack.

Would you queue up to get a free bag of chips?

According to Adam Jackson, the chief marketing officer of Fantastic snacks, "The 'How far will you go?" campaign has been a great platform for us to dramatise our products' key benefit - taste. Having consumers go to any extreme to get their hands on your product is something we all dream of."