TEAM #3:

THE ELEVATOR PITCHERS

CONNECTING HDB RESIDENTS THROUGH COMMON AREAS

CHALLENGETHERE IS A PERCEPTION OF “THE

SINGAPOREAN MENTALITY” - THAT WE ARE TOO BUSY, NARROW-MINDED AND

UNFRIENDLY.

INSIGHTBUT, ALL PEOPLE HAVE A DESIRE TO

COMMUNICATE. WE LOVE TO MEET, TALK, LISTEN TO, AND EXCHANGE STORIES. IT

IS IN HUMAN NATURE.

INSIGHTHOWEVER, WE DON’T KNOW HOW TO

TALK TO STRANGERS. WE DON’T KNOW HOW TO MAKE THE FIRST MOVE.

WE ARE AFRAID.

INSIGHTTHERE IS A LATENT NEED AMONGST RESIDENTS TO CONNECT WITH ONE

ANOTHER.

INSIGHTRESIDENTS NEED TO BE PROMPTED ON HOW TO COMMUNICATE AND START THE

CONVERSATION WITH EACH OTHER. WE NEED A CATALYST.

OBJECTIVEFIND WAYS TO CONNECT HDB RESIDENTS

THROUGH COMMON AREAS. PROVIDE THE CATALYST.

OPPORTUNITIESEXPLORE COMMON AREAS:

LETTERBOXES, ELEVATORS, RESIDENT CORNERS

IDEA #1SHARING STORIES USING BOOKS

KEY INSIGHTPEOPLE LIKE TO SHARE STORIES

THE CLOSEST DISTANCE BETWEENTWO PEOPLE IS A STORY

AWESOME CRAPPEOPLE LOVE SHARING STORIES. PEOPLE WERE HAPPY TO SHARE THEIR STORIES. PEOPLE LOVE TO READ OTHER’S STORIES

KNOWING MORE ABOUT THE LITTLE-KNOWN FACTS ABOUT THE AREA

NEED PEOPLE TO KEEP THIS GOING - PROVIDE GUIDANCE AND HAND-HOLDING

NEED TO SHARE THE STORIES COLLECTED WITH RESIDENTS

IMPROVEMENTS

KEY POINTSWILL THE COMMUNITY CENTER LEAD?

HOW DO WE CIRCULATE STORIES?RELOOK PROJECT ON ANNUAL BASIS

IDEA #2SHARING THROUGH LETTERBOXES

KEY INSIGHTPEOPLE SHARE THEIR IDENTITY

THROUGH SPACES, I.E. DECORATING DESKS, LOCKERS

KEY INSIGHTRESIDENTS CAN KNOW MORE ABOUT

NEIGHBOURS THOUGH THEY’VE NEVER MET

AWESOME CRAPEASY TO HELP PEOPLE FIND OUT MORE ABOUT THOSE WHO LIVE AROUND THEM

USES A PRE-EXISTING HDB SPACE: MINOR TWEAKS REQUIRED - ACRYLIC COVER AND HAVING STANDARD ISSUED NOTES

REMOVE THE ‘TOUCH-AND-GO’ ELEMENT

PEOPLE NEED TIME TO GET USED TO THE NEW CONCEPT - LEARNING BY EXAMPLE

PEOPLE DON’T LIKE FOREIGN OBJECTS DISPLAYED ON THEIR LETTERBOXES

SAFETY/PRIVACY IS AN ISSUE

IDEA #3COLLABORATIVE DRAWINGS

KEY INSIGHTPEOPLE BOND OVER GAMES;

EVERYONE CAN BE PART OF A LARGER MOVEMENT

AWESOME CRAPPEOPLE WERE INTRIGUED AND CURIOUS

FUN WAY OF INTERACTION - EVENTHOUGH IT MAY BE FACELESS

BARRIER TO CONTRIBUTE SEEMS TO BE A BIT HIGHER - JUST NOT IN SINGAPOREANS MENTALITY

NO TIME TO DRAW IN THE LIFTS - DISRUPTIVE

WRITING AND DRAWING PRESENTS A HIGHER BARRIER TO ACTION

IDEA #4ATTENTION-GRABBING POSTERS

ON HDB LIFT DOORS

KEY INSIGHTWE NEED TO GIVE PEOPLE A VALID

REASON TO CONVERSE. WE NEED TO GUIDE THE CONVERSATION. WE NEED TO

BE INSTRUCTIVE.

AWESOME CRAPVERY SINGAPOREAN LAH - SPEAKING LIKE THE MAN ON THE STREET

GUIDED CONVERSATION AND WHAT TO ASK - GOT INSTRUCTIONS SO EASY TO FOLLOW

BOTTOM-UP, NOT TOP-DOWN APPROACH

THERE WILL STILL BE PEOPLE WHO WILL BE UNRECEPTIVE TO THE IDEA OF CONVERSING

IDEA #5SUPERIMPOSING FACES ON BODIES

KEY INSIGHTWE NEED TO GIVE PEOPLE A VALID

REASON TO CONVERSE; INJECT A MORE FUN ELEMENT TO INTERACTION

AWESOME CRAPSOMETHING DIFFERENT AND FUN ON THE LIFTS; DEFINITELY ATTENTION-GRABBING

COERCE THEM INTO TALKING TO EACH OTHER BECAUSE IT IS STRANGE

STARTED A CONVERSATION, BUT THERE WAS NOTHING FURTHER - NOT SUSTAINABLE AS NO LONGER A NOVELTY

CHINESE ARE SUPERSTITIOUS ABOUT HAVING MIRRORS IN LIFTS - ILL-PLACED

LET’S RECAP

KEY LEARNINGPROVIDING THE CATALYST HELPED TO

GENERATE CONVERSATION AND CONNECTIONS

KEY LEARNINGTHE RESIDENTS FELT INDEED THAT THEY

WANTED TO CONNECT

CONCERNSIMPLEMENTATION MIGHT BE AN ISSUE -

WHO OWNS IT?

CONCERNSWILL THERE BE A BACKLASH FROM PEOPLE WHO ARE NOT RECEPTIVE?

RECAP

THANKS!TEAM #3:

THE ELEVATOR PITCHERS