How effective is the combination of your main products and ancillary texts?

OUR SONG.

Our song fits into the genre of ‘ELECTRO POP’.

The genre has codes and conventions such as retro, bold, contrast and bright colours etc.

This makes it a brand of its own due to the codes and conventions the genre holds.

THE GENRE & RESEARCH.

This electro pop genre is clearly linked due to the boldness and uniqueness.

We conducted semiotic analyses to research into other media texts such as album covers. The album cover for the song we have chosen is very retro, taking all the codes and conventions into account.

COMPARING DIFFERENT GENRE

This album cover for the genre electro pop was then compared to a hip hop album cover. We can see the difference in the codes and conventions of the genre which effects the colours, text and images used on the album covers. For example, in Chris Brown’s album cover the colours are black, grey and white, and the writing is in the style of graffiti. This is comparison to an electro pop cover is duller, and less eye catching but matches the forms and conventions of a hip hop singer. We had to take this into account when making our own.

Music Video shots…

Album Cover

Magazine Advert

HOW EFFECTIVE.

Our music video, album cover and magazine advert all work effectively as you can see.

Together they all are bold and full of bright colours.

It was important to edit everything, even our footage to make it bold and a have high contrast of colour.

LINKS BETWEEN TEXTS

The headphones on the album cover symbolise music and ‘turning it up’. The slight stripe of pink emphasises the boldness and choice of colour, which is then reflecting in our magazine advert which is full of different colours. Our music video consists of very different scenes, all bold and contrasting with each other.

REFLECTING BACK..

When looking at our research and planning and our 3 products, they reflect well and link back our mood board.

The theme throughout our project is clear and has worked well with the genre and codes and conventions.

THANK YOU!

Naina Sethi, Rachel Classick, Charlotte Newman

naina-newman-rache.vox.com