GO ape.org

Objectives

• Raise $200,000 in 6 weeks

• Target both adults and kids (8-14)

• Build a monthly pledge program

• Bring awareness to the plight of the Orangutan

CONCEPT

Sponsor an Orangutan

$10=

Website

• Highly personalized online giving process

• Rich content (videos, downloads, etc)

• Donor testimonials

• Blog from the field

• Mobile/email alerts

• Tell- a-friend

• Counter

Game

• Major partnership with Nintendo

• Nintendo develops on and offline version of game.

• Nintendo agrees to pay 10 cents per online game play (player needs to leave email/mobile address).

• Nintendo and www.goape.org get to share data

Marketing

• Email marketing

• Social Networks (Facebook, Bebo, My Space, Youtube)

• Widgets (virtual pet)

• Mobile alerts (conversion strategy)

• Viral video

• Itunes

Long term plan

• Tele-market list to monkey pledge program