Gossip management should be based on holistic approach

Gossip Management

Gossip Management

Perhaps a premature announcement, but why wait.

2009 Anticipated Declines:

- 15% Newspapers- 13% Consumer Magazines- 10% Terrestrial Radio- 4% Network TV

Source: Jack Myers Media Report

The Long Slow Decline into Irrelevance

Smart Marketers are Now Rethinking Traditionally Held Views...

Crisis requires radical shifts in thinking

The Fastest Growing Marketing/Media Segments

Expected 5 year Compound Annual Growth Rate

Word of Mouth/Gossip 27%Internet/Mobile 14%Branded Entertainment 13%Custom Publishing 11%Out of Home 10%

Source: Veronis Suhler Stevenson

Gossip is Catching On…in All Its Forms

Buzz Marketing Social MediaCustomer Collaboration Brand Communities

Influencer Marketing

User Generated Content

Influencer Marketing Social Networks Referral Programs

Grassroots/CauseMarketing

ExperientialMarketing

Viral Marketing

Fact - Most Traditional Media is an Inefficient Cost…

…Gossip is a Wise Investment

Why Gossip Management

Deserves Your Consideration

In Communication

Definition of Gossip Management

Benefit of Gossip Management…..

In noise competition, brand’s gossip increase, it’s a battle for share image

Gossip can increase sales

Gossip By Accident

01Define What Gossip is it….

02Search Sources of Gossip

03Who’s Get Benefit from Gossip

04Counter attack of Gossip

05“Gossip by Design” Management

There are five key themes emerging to create and maintaining gossip, there are:

Gossip By Design

01Define What Objective….

02Sources fo Gossip Tracking & Third Party Endorser

03Gossip & Media Engineering

04Key Succes Factor of Gossip Management

There are four key themes emerging to create and maintaining gossip, there are:

Any Questions or Sparkling Idea?

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Discussion :Silih Agung Wasesasilih@asiapr.net0818 172 888@silihSilihagung.comAsiapr.net