By: Gustavo Gonzalez

Introduction

facebook.com/coldwellbanker

@coldwellbnkr

blog.coldwellbanker.com

Remember those ancient days when the only video you could watch was

either at a movie theater or on a TV with a giant knob for changing the

channel? It seems like we talk about those ‘olden times as if they were

ages ago but we’re only 20 years past the days when a relatively small

group created video content and provided limited platforms for us to

consume them.

Things have changed and they’ve done so at a blinding and blistering

pace.

A serendipitous mix of developments over the last 5 years or so has lead

to an almost unfathomable growth in online video consumption. What do

you get when you couple rapid technological advancement, social

media’s birth and maturity with a democratization of content creating

products along with the renaissance we’re seeing in new companies

pushing the envelope through innovation? What you get is a paradigm

shift that creates drastically new consumer behaviors and expectations.

Iconic industries and brands have had to adapt to this new landscape or

risk becoming obsolete.

One of the industries affected most by the proliferation of online video

and content creation has been broadcast media. They’ve realized

(maybe even a little late) that technology has changed the game and

that today’s consumers expect media to come to them wherever they

are as opposed to the reverse.

“Innovative upstarts that make TV content available on digital

platforms, major media companies enabling their content online and on

mobile, and the rapid adoption of smartphones, tablets and other

connected devices by consumers, have given rise to a consumer that

values on-demand and on-the-go TV (video) consumption.” [1]

The chief goal of this whitepaper is to thoroughly examine statistics and

trends related to the growth of video over the past few years. This will

hopefully demystify today’s new breed of consumer and arm you with

additional tools to satisfy and attract them with your own video content.

Never mind all the recent talk about Gen Y. We’ve officially entered the

“Dawn of the Video Era”, Generation V. Are you prepared?

The Growth of Video

The Growth of Video

1 Trillion The number of video

views on YouTube in

2011. That’s almost 140

views for every person on

Earth [2]

State of the Union – Where We Are Today

Online video consumption continues to grow at rates so astronomical

that current usage statistics and future projections seem like they’ve

been made up. The reality is that consumers are viewing video content

online at levels that are challenging the traditional video viewing

landscape.

Consider these astonishing statistics:

Over sixty hours of video are uploaded to YouTube every minute.

That’s nearly three days worth of video! [2]

Over three billion videos are viewed each day on YouTube globally [3]

YouTube Mobile gets well over 400 million views a day [3]

By the end of 2012, Internet video viewing will account for over

50% of consumer Internet traffic in the United States. [4]

What I particularly find instructive about the four statistics noted above

is that they perfectly summarize where we are today. When you see that

consumers upload about 86,400 hours of video each day to YouTube, you

realize they are heavily invested in the online video medium. Not only

have their behaviors indicated that they enjoy posting and sharing videos

they create, they are watching these videos by the boatload because

technology now allows them to watch anywhere and at anytime. So it’s

no wonder that internet video amounts to half of the traffic occurring on

the world wide web in our country. These numbers are mind boggling!

What’s also important to keep in mind is that the statistics above are

only from one of the many

43%

The amount of Americans

watching video online has

increased by 43% since

2010 [17]

44 Billion About 180 million web

users in the United States

are watching about 44

billion videos each month [18]

websites that stream online video (although YouTube is far and away the

market leader). You’ve also got to take into account the enormous

amount of video views and growth that websites like Hulu, Funny or Die,

Vimeo, Vevo, Yahoo! Video, et al are currently enjoying.

“If you compare the latest data from comScore Video Metrix with the

data from a year ago, then you’ll see there’s been a colossal increase in

video viewing at yahoo sites” [5]

The fact that Yahoo! Video has a 30.4% increase year over year in unique

viewers (as of February, 2012) reaffirms the fact that most all online

video portals are enjoying statistically significant gains in viewership. [5]

Video Adoption Over Time

It’s hard to appreciate where you are or where you’re going unless you

know where you’ve been and how you got there. Some maintain that

the precipitous spikes in online video viewership were natural

phenomena caused by the onslaught of new video sites and technologies

like Netflix Instant, Roku and Boxee. This may be partially true but that

doesn’t mean that a leveling off in video viewership will occur because

these platforms and websites have been in market for several years

already.

A brief look at some data points gathered each May by Nielsen, clearly

demonstrates the steady rise in online video viewership. The table below

represents U.S. Nielsen data gathered for - May 2010-2012.

Overall Online Video Usage

Source: The Nielsen Company [6, 7, 8]

The average amount of

time American online

video viewers consume

online videos has

increased 46% year-over-

year [19]

Within a 2 year span, ‘Unique Viewers’ has gone up 20%, ‘Total Streams’

and ‘Streams per Viewer’ were up well over 100% and ‘Time per Viewer’

up 83%. Numbers ebb and flow slightly from month to month but they

remain constant for the most part.

Sensing that online video was on the precipice of taking off in a real

way, the Coldwell Banker brand made video an integral part of our

culture when we partnered with Google to launch Coldwell Banker On

Location® in 2009. Our internal analytics show that the growth in videos

uploaded and viewed on our YouTube channel mirror the growth industry

experts have noted for online video in general. Consider these few

statistics:

Only 12% of the real

estate industry in the

have YouTube accounts [9]

A study released by Mashable last year indicated that “73% of

homeowners say they’re more likely to list with a realtor offering to do

video.” [9] Clearly, our internal analytics echo this sentiment that

consumers are actively looking for and consuming real estate related

videos. The growth in video views we’re seeing is in step with the

industry.

Did we mention that online video is booming?

In the aforementioned Mashable infographic, it was noted that only 12%

of the real estate industry have YouTube accounts. [9] The infographic

illuminated a lag between what the real estate consumer expects and

what most real estate brokerages and professionals offer. Fortunately,

the Coldwell Banker network has continued to champion video, as

evidenced by the continued rapid growth in the number of videos

uploaded to Coldwell Banker On Location. The graphic below illustrates

the percent change for the number of videos uploaded to our YouTube

channel in 2010 vs. 2012.

Video Viewing Trends

“Branded searches for

real estate agencies and

home builders on

YouTube grew 150% year

over year in the United

States.” [11]

The Where and the What – Video Destinations and Content There are well over 136 million unique monthly online video viewers in

the United States alone. [10] Which online destinations are attracting the

lion's share of viewers and what does that say about the kind of content

consumers crave?

As one would expect, Nielsen's Top U.S. Online Video Sites report

released in late June 2012 confirms YouTube is the dominant destination

for online video viewing. With more than 4 out of 5 viewers streaming

videos from their site monthly, any conversation about online video

starts and ends with YouTube. [10]

The wide range of content available on YouTube is staggering. The video

mammoth reigns as the world's second most popular search engine

precisely because of the veritable gold mine of brand and user-

generated content that touches every possible subject, interest and

passion. With home being at the cornerstone of our lives, consumers

aren't just watching funny videos or sports highlights online anymore.

According to the Compete and Google House Hunter Study, "branded

searches for real estate agencies and home builders on YouTube grew

150% year over year in the United States." [11]

YouTube's dominance in the online video arena should come as no

surprise, so looking at the rest of the U.S. Top 10 Online Video

Destinations list (by Unique Viewers) is both interesting and fruitful in

giving us a clearer picture of the video landscape. Undoubtedly, with a

plethora of video websites and apps sprouting up daily, the Nielsen Wire

list that you will see represented on the following page via an

infographic, addresses several questions:

How dominant is YouTube’s position as the market leader? Are

there any upstarts nipping at their heels that content creators

should know about?

Are Social Networking sites fertile enough ground for video

viewing to challenge traditional video only websites?

Are consumers now flocking to video portals for long form

content?

Are search engines (besides Google) joining the online video

party?

Source: [10]

45% U.S. Consumers are

spending 45% more time

watching online video

than a year ago [12]

What Nielsen’s study reveals is that YouTube’s position as the market

leader is nowhere near in danger of being challenged. If you’re creating

real estate related content with the hopes of reaching the most

consumers, you still start and end with YouTube; everything else is

secondary.

There isn’t as clear cut an answer to the question regarding Social

Networks’ viability as true challengers to the traditional video only

website model. One would think that with the firepower pumped into

Google+ that they’d be a top destination for video, but as of yet they

are not. The fact is that Google+ and other social networks like Tumblr

haven’t reached that scale or that level of maturity as of yet. As

expected, Facebook is a key point of contact where consumers are

viewing videos. It must be noted that most of these video views on

Facebook are for content uploaded to YouTube. So be sure to share your

YouTube videos to your Facebook page.

With the ubiquity of high speed internet connectivity, original long form

content is certainly the hot topic of 2012. Google’s report shows that

U.S. consumers are spending 45% more time watching online video this

year compared to last and that they’re watching more original long form

programming. [12] TV and Cable Networks like ABC and HBO are opening

their content up to be viewed online. Platforms like Netflix and Hulu

continue to sign distribution deals with networks allowing for the

streaming of more popular and relevant titles like Breaking Bad and Mad

Men to Internet connected devices. Even video sites like YouTube

who’ve relied on user generated content are jumping into creating their

own original content to compete with Cable. With A list actors, writers

and directors signing on to work on original programming on YouTube,

we should undoubtedly see time spent on the video giant’s site grow

precipitously. What kind of medium to long form videos could you create

to benefit the real estate consumer and in turn drive your business?

With 40% of the most visited online video destinations being search

engines, it is more important than ever to ensure you use relevant video

titles, tags and descriptions. Consumers are searching for video content

on Bing and Yahoo on an ultra-local level. Will they find your videos?

YouTube: We are

to cable, what

cable was to

broadcast [20]

When,Where and What

iPad dominates tablet

viewing, accounting for

95% of time spent

watching videos on the

device [13]

Weekday Viewing Habits – PC vs. Tablet

I don’t know about you but my weekdays start early and end pretty late.

We’re constantly on the go during the work week; getting the family

ready for school, rushing off to work and meetings, out to run errands

and then back home to get ready to do it all again tomorrow. For the

precise reason that most people bounce between work, home and

everywhere in between during the week, a look at video viewing habits

can be a helpful indicator as to when you should post certain types of

video content.

As one would expect, there’s a real ebb and flow between viewing

habits on the PC and the Tablet throughout the day. Think of it as a see-

saw. When video traffic spikes on one platform, it dips on another and

vice-versa. An eConsultancy study looked at video consumption by

device (PC vs. Tablet) and correlated video viewing on those devices for

the weekday hours. The study found that:

Tablet viewing rises in the morning as consumers get ready for

work and commute. [13]

PC viewing rises greatly during the day while people are at work [13]

Tablet viewing spikes once again in the evening [13]

This seems to make all the sense in the world. Consumers are watching

videos on personal computers during the day because those devices are

still predominantly used for work. Most content consumed during these

hours are of the short form variety. As the workday comes to a close and

we unwind at home, tablets receive the bulk of time for watching online

video. Tech pundits were of the belief that tablets would cannibalize

traditional TV consumption drastically. What we’ve found is that there is

a slight impact but for the most part, consumers have opted for a co-

viewing experience at night. They are watching television and using

their tablets at the same time. This is a trend TV programmers have

already tapped into by creating synchronized online experiences that

accompany and enhance traditional television watching.

Around one-third of

tablet viewing takes

place between 7pm and

11pm [13]

Xbox Live is the Largest

TV based Social Network

When planning your own video content strategy, the rule of thumb is to

share or promote shorter videos during the day and your longer form

content during the early evening hours. For example, post your listing

videos early and your longer community or state of your local market

videos in the evening, when consumers are more open and able to view

longer and more entertaining content.

Weekend Viewing Habits – Connected TVs & Gaming Consoles

The days of gaming consoles being solely used to play awesome video

games are over; as are the days of TVs being solely used to watch

whatever was on TV or popped into your DVD player.

According to Microsoft Corporation, Xbox is now used more for

“entertainment” than for actual gaming. A preponderance of the

entertainment on Xbox and PS3 are consumers watching videos on apps

like Hulu, Netflix and YouTube. Conversely, more and more televisions

are “Smart TVs” that have the ability to connect to a suite of online

apps such as video content, social networks, news and weather. This

doesn’t even take into account the off the shelf products you can

purchase like Google TV, Roku and Boxee that connect to your TV via an

HDMI cable and offer you enough video apps to make you forget you

even have cable.

The moral of the story here is the video landscape has drastically shifted

over the past 3-4 years. You can watch online video anytime, anywhere.

Are your videos ready for primetime?

Major video viewing on

TVs and Gaming Consoles

spikes in the evening [13]

Due to the penetration and video consumption occurring on Smart TVs

and more notably, gaming consoles and devices like Google TV, it’s

useful to take a look at statistics that break down what part of the week

(weekend vs. weekday) and what time of day users are watching videos

on Smart TVs and gaming consoles.

The graphic below illustrates connected TVs and gaming console video

viewing combined and broken down weekend vs. weekday by time. [13]

The highlighted portion in pink illustrates that primetime viewing on

these devices skyrockets on the weekends when compared to the

weekend. According to this eConsultancy study, viewers watch nearly a

third more video on connected TV devices on Saturday from 4pm-11pm

than they do during the entire week. [13] If you plan on running any kind

of advertising to support your video efforts, it makes sense to do so

during those peak times when your target audience is most likely to be

using the devices you seek to reach them on.

Online Video on Mobile

Walk into any restaurant, café, or street corner and you’re liable to see

one common thing: a bunch of heads faced down staring at their

smartphone. I waxed poetic about the meteoric rise of mobile in a

whitepaper we released earlier this year so by now you should all be

well aware that mobile is the present and the future. In fact, one of the

largest drivers of online video’s success over the past few years has been

mobile. Is there a coincidence to the fact that online video and mobile

90% of adults in the United States own a mobile

phone [21]

82% Android and iOS account

for 82% of the global

smartphone market [22]

have begun to see dramatic increases in adoption/usage during roughly

the same period of time?

Technology pundits have prognosticated that by 2014, 66% of the world’s

mobile traffic will be video content. [14] Conservative estimates already

have mobile data being used by video at 50%. Here are a few other

handy notes about video consumption on mobile devices:

There’s been a 34% increase in video being consumed via

smartphones over the last year in the United States [15]

Over half of videos being watched on smartphones are done so at

home [15]

Each week, over 29 million people watch video from their

smartphone [15]

The average person watches five hours of video from their

smartphone per week [15]

About 40% of video content consumed via smartphones are long

form [15]

Do you have to do anything differently to reach users who primarily

access online video from their smartphones? The short answer is no.

Thankfully, YouTube offers a seamless process for content creators since

they automatically make the videos you upload from your PC visible and

viewable on mobile. While there isn’t anything you inherently have to do

to get your videos mobile ready, the longer answer is that there are a

few things you should bear in mind:

If you’re adding hyper links to your website in your video

descriptions make sure your website is mobile friendly.

Add relevant local keywords in the “tags” field when uploading

your video to YouTube. Mobile search is exploding and most

mobile searches are for hyper-local keywords. You want to make

sure mobile searches pull up your videos.

Watching video content

on computers has become

just as common as

watching video content

on television among

online consumers [16]

What Do You Use to Watch Video?

That was the question posed by Nielsen Wire when they recently

conducted a global survey of multi-screen media usage. [16] Now that

we’ve taken a high level look at consumer video consumption across

multiple platforms, looking at how often consumers watch video on

these platforms should give us a clearer picture of where your videos are

being watched.

Source: [16]

74% of global respondents report watching video via the Internet on any device, up four points since 2010 [16]

There are a slew of takeaways we can glean from the data presented by Nielsen Wire but what sticks out most is that watching videos on computers is just as commonplace as watching content on the television. The data shows us that viewing video on the computer has surpassed video viewing on the TV in some instances. Nielsen characterizes this behavioral shift well in their report: “More than 80 percent of Internet respondents in 56 countries reported watching video content at home on a computer (84%) or on a TV (83%) at least once a month. By contrast, in 2010, more online consumers reported watching video content on TV (90%) than on a computer (86%) in a month-long period.” [16] While TV and computers still get the majority of video viewing, you have to take notice of the rise in mobile. When compared to video viewing on TVs, mobile video viewing is:

Only 3 percentage points behind TV with respondents who watch video more than once a day

Only 1 percentage point behind TV with respondents who report watching video a few times a week

When compared to video viewing on the computer, mobile video viewing is:

Only 3 percentage points behind computers with respondents who watch video once a day

Tied percentage points wise with respondents who watch video a few times a week

What does the spreading of video consumption habits to multiple devices mean for you? It means that more than any other time in history, you have a chance to reach the masses for next to no investment at all. Where consumers previously relied solely on televisions for video content, they are now actively looking for your expertise elsewhere. Consumers are more empowered than ever in this digital age. As opposed to letting major broadcast companies dictate content to them, they’re going out and finding help, advice and entertainment themselves on sites like YouTube. They’re inviting you into their living rooms, their laps and anywhere else they look for video. What do you have to do to be there for the consumer with the video content they want and need?

Make Great Videos

Real Estate

The consensus

seems to be that videos

between 1-3 minutes

result in the highest

levels of engagement” [13]

What Type of Video Are Real Estate Consumers Looking For?

Picture yourself rushing home from work on a Friday night in eager

anticipation of watching a blockbuster movie like "The Avengers" at a

local theater. You change into something more comfortable and either

drive, walk or take the train there. You head to the ticket counter and

purchase a few overpriced tickets and you’re feeling so good you even

splurge on a huge bucket of popcorn (extra butter) to snack on during

the film. The lights go out, triumphant music plays and the film starts.

You think you'd be happy but you're not, because for some odd reason

the "video” happens to be a bunch of still images sewn together with

music playing behind it. You didn't get what you expected.

The moral of this exaggerated story is that the number one type of video

real estate consumers are looking for are...well, videos. Nothing fancy,

just plain old fashioned video. No amount of beautiful photography

strung together will change the fact that consumers hitting the play

button expect to see full-motion video and not still photography.

While I encourage everyone to embrace their inner Martin Scorsese,

online videos for real estate shouldn’t have the same running time as the

Lord of the Rings. Research conducted by eConsultancy and a slew of

other reputable data firms have pinpointed the sweet spot in terms of

the length of online videos that engage and capture consumers’

attention the best. It varies based on the device being used to consume

the media, but the consensus seems to be that videos between 1-3

minutes result in the highest levels of engagement. [13]The graphic below

breaks out engagement by video length for Q1 2012 (% of viewers who

completed ¾ of a video) on PCs, mobile devices, televisions and tablets.

[13]

Consumers are looking for

full-motion video, not

picture slideshows

Whether your target market is first-time home buyers, investors, the

affluent or renters, the one thing your consumers have in common is

they are looking for information. Most of the time, they are looking for

an engaging way of becoming better informed on communities,

properties, market data as well as wanting to know whether they

should trust an agent or broker with their business. This is the crux of

what spurred us to create the video categories on Coldwell Banker On

Location. Our research indicates that you should focus your attention on

making the following videos:

1. Properties

2. Community (local)

3. Agent or Office (whichever applies to you)

Tips to Make you the Steven Spielberg of Real Estate Video

To give the real estate consumer what they want video wise, you should

make sure you upload a real video, not a slideshow of images. Second,

keep your videos to about 1-3 minutes. It’ll keep the consumer’s

attention, not to mention limiting the amount of time you’ll have to

spend editing everything together! Lastly, provide them with information

in an engaging way on topics they want to hear about. Only you know

what your local consumer wants, but our stats indicate they want videos

of homes, communities and your expertise.

Here are a few other tips to help you earn an Academy Award for Best

Real Estate Video (not a real award).

Quality

While DSLR cameras offer cinema like quality and start at about $500-

600, you can make perfectly respectable and high quality videos with an

inexpensive ($150) HD cam or even your handy dandy iPhone. If you

want to kick your iPhone filming up a notch, invest anywhere from $20-

$100 on a filming tripod or steadycam to eliminate the bounce you get

from shaky hands.

Most college-

aged kids have grown up

shooting home videos and

editing them since

grammar school, so why

not reach out to them to

do the work for you?”

Simple is Better

A video that gets the job done doesn’t have to be overly intricate or

have massive amounts of “cuts” or visual overlays.

Property Video - If you’re shooting a property video, simply walking

around the home while someone else films you as you point out the best

features of each room is more than enough! It comes off as authentic

and engaging and gives the consumer insights into the property that they

can’t get from text or pictures.

Community Video – It can feel a bit overwhelming to think about

creating a video that tells someone about your community. After all,

there’s usually so much going on that it’s nearly impossible to cover it

all, especially in 1-3 minutes. The trick here is to pick one cool thing a

month to highlight your community. It’ll make it easier to film and

create a steady stream of content for you to push out on YouTube and

the other social networks.

An easy way to shoot these is to plan the places you’d like to film and

capture “B-Roll” of everyday life in these locations. Then you could

simply overlay your voice to edited visuals to give them a real life look

at your community.

Coldwell Banker Residential Brokerage agent Burt Fujishima put together

an engaging, yet simply produced community video that’s a great

example of what I’ve noted in the paragraphs above about neighborhood

videos. Check it out here.

Agent/Office Video – If you’re crazy about servicing and going the extra

mile for your clients, then why not create videos where your clients talk

about the superior service you provide? With sites like Trip Advisor and

Yelp, consumers lean on other consumers for advice on what products

and services to try. Nothing comes off better than having real people tell

real people how great of an agent or office you are!

Click here if you’d like to see an example of a great testimonial video

put together by The Matteson Group of Coldwell Banker Apex, Realtors.

Get Help (if you need it)

It’s relatively simple to edit clips together on free programs like

Windows Movie Maker and iMovie, but I realize that it can be a bit of a

Coldwell Banker On

Location® is the most

visited YouTube channel

for real estate

frustrating process at times. If you’ve been hesitant to create videos

because of the actual filming or editing, then I suggest you get help to

do it. Most college kids have grown up shooting home videos and editing

them since grammar school so why not reach out to them to do the work

for you? They’ll probably work for a reasonable price due to the

simplicity required in the filming/editing of these videos.

Tags, Tags, Tags (and more Tags)

While a good number of our On Location video views come from

consumers actively searching the map gadget, many views also come

from someone typing a query into YouTube or even Google. Make sure to

enter as many relevant ultra-local “tags” in the tag field of the On

Location Upload Tool. Think about what you would type into a search

box if you were looking for real estate videos. That should give you most

of the tags you need.

A Few Odds and Ends

Here are a few other ideas to make your videos shine!

Talking Points – Don’t memorize a script of what to say, because

chances are you know what you “script out” by heart anyway. Just

create some talking points to guide your talking. It’ll make you less

nervous

“Call Me, Maybe” – Although we provide a contact form right on the

video detail page for your videos uploaded to On Location, that form

is not shown when someone clicks on your video from the regular

YouTube search results. Be sure to include your phone number, email

and website at some point on your video…so the consumer can call

(or email) you if they want to reach out.

Eyes are the Window to the Soul – Look directly into the camera, not

the side of it.

Save Yourself the Extra Work – As you know, the nature of our

business is such that the price of a given listing doesn’t always stay

the same. So to save yourself the hassle of going in and re-editing

your property videos, we suggest you keep the listing price out of

them. When you upload videos to On Location, we handle all that

complicated stuff. We display the price already for you and change it

20%

Listings with videos

generate 20% more leads

on coldwellbanker.com

73% Of sellers rather list with

an agent who offers video

on YouTube whenever you update the price via the back-end system

you use.

Have Fun – More importantly than anything, relax and have fun!!

Don’t take yourself too seriously and remember the more fun you

have the more relaxed and natural you’ll be. You already know all

there is to know about your neighborhood and your listings so let that

shine through and I’m sure the leads will start pouring in!

Get Up, Get Out and Make Something

I majored in English in College, in part because of my lifelong disdain of

math class. With that said, I know that numbers never lie. It is my hope

that the barrage of statistics I’ve curated and included in this

whitepaper have driven home the point that today’s consumer is vastly

different than they were 10, or even 5 years ago.

The newly empowered consumer has drastically new media behaviors

and as such, is used to pulling together their own information and

research. Video is certainly one of the major tools they are using to do

so. If you provide consumers with the information they want, need and

are looking for, you will make more money. It might not happen

overnight, but your business will benefit positively.

In fact, internal analytics show us that listings with videos generate 20%

more leads on coldwellbanker.com. If getting listings is the name of the

game, then you’re not in the game at all if you’re not doing video. 73%

of sellers rather list with an agent who offers video. Not only would you

be able to tell your sellers you offer video, but you have an over 100

year old iconic brand standing behind you who supports you with our

partnership with YouTube and Google. No other brand in Real Estate can

tell your consumer that.

Now that you’ve seen (a ton of) numbers that substantiate the growth of

video and its potential quantifiable positive impact on your business,

it’s my hope that you’ve been inspired to go out there and be the Steven

Spielberg of real estate video.

If you haven’t done a video yet, my challenge to you is to take a few of

these tips and ideas and upload your first video to On Location. Be sure

to tweet the link to @coldwellbnkr and use the hashtag #myfirstcbvideo

so we can give you a shout out. Cheers!

Resources

If you’re ultra ready and motivated to make the best videos possible and upload them to On Location

asap, there are a few resources at your disposal that will provide you a lot more valuable tips, ideas and

resources. Here are a few of our favorites:

http://www.onlocationvideo101.com

This website breaks down the video production process into 5 simple steps: Equipment, Prepping, Filming,

Editing and Marketing. They provide you with sample videos and TONS of tips and answers to your

frequently asked questions. It’s a must visit source if you’re going to start making your own videos.

http://cbworks.coldwellbanker.com/app/BlueTube

This is the On Location Upload Tool on Coldwell Banker Works. This is where you upload your agent,

office, property or community videos. Once uploaded here, we’ll send it to YouTube and connect it to

your profile and listings on coldwellbanker.com

More Info. on Coldwell Banker On Location

From upload tutorials to answers to your frequently asked questions, the On Location section in Coldwell

Banker Works is a great resource for any possible question you might have about how it all works.

Coldwell Banker On Location

With hundreds of thousands of user generated videos uploaded and millions upon millions of video views

and channel visits, Coldwell Banker On Location is the number one destination on YouTube (and the entire

web) for real estate videos. Come by and see examples of videos from other agents and brokers as well as

our Value of a Home commercials.

About the Author

Gustavo Gonzalez is a Consumer Engagement Specialist in the Marketing Department of Coldwell Banker

Real Estate LLC. In his role he works on all national TV and online advertising initiatives, manages the

Coldwell Banker iPad app platform, ongoing enhancement of On Location as well as a slew of other

projects. He’s held other roles within the Marketing Department ranging from Previews & Product

Development to the day to day management of the coldwellbanker.com redesign. Besides being a

marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, video

gamer, Tumblr and Tweeter.

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