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The television environment today is rapidly changing creating new opportunities for you to connect with your customers.

• Television remains the #1 media choice for Americans who spend on average 4+ hours per day watching

• Technological enhancements like tablets have lead to an increase in web surfing while watching television, making TV a great web driver.

• An explosion of quality original programming has viewers watching more networks than ever. Viewers are now loyal to their favorite programs across many channels.

Time Warner Cable Media will help you be seen, be heard and be sure that your marketing objectives are being reached.

Television is changing

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Be seenBy the audiences you care about when they’re watching by utilizing superior geo, demo and audience targeting.

Be heardBy standing out and engaging audiences across a rich choice of 100+ cable networks, local online and digital interactive platforms.

Be sureBy harnessing our proprietary analytics and insights across local teams focused on your strategic and tactical marketing goals, enabling you to make more effective decisions, whatever the challenge.

Your one stop local marketing partner

Mobile0.2 hour

Newspa-

per0.7 hour

Radio1.6

hour

Broadcast1.6

hours

Online1 hour

Cable3.2

hours

Mobile0.3 hour

Newspa-

per0.7 hour

Radio1.4

hours

Broadcast1.4

hours

Online1.2 hours

Cable3.5

hours

2014

2011

Trend in consumer media usage proves strong for cable and online

Hours per day

Source: Veronis Suhler, 2010

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Consumers who are exposed to an ad online and on TV in the last 24hrs are 4X more likely to take action1

• 3 out of 4 online Americans are two screeners* (consuming TV and online at the same time)

• 51% of these two screeners do this daily - 90% do this once a week1Source, 2010 Nielsen IAG

Source: Yahoo! s findings were based on an exclusive opportunity to survey Nielsen’s Convergence Panel—November 2010.

75% of online Americans watch TV and surf the internet at the same time

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Households are no longer an effective target audience

Source: Media Planning: Advertisers Must Go ‘Beyond Demographics’. Friedman, Wayne. MediaPostNews. 02 July 2010.

Smart marketers are targeting deeper to reach their audiences

According to Nielsen’s Media Planning: Advertisers Must Go ‘Beyond Demographics, the key to efficient media planning is “…aligning media inventory with precisely defined consumer segments that go beyond demographics to encompass client-specific profiles and evaluating media from a consumer-centric, holistic fashion, to allow you to optimize your cross-platform plans."

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There are a variety of factors that go into identifying who your audience is

Your audience segment identified

=

Gadget GurusCFOs Girlfriendson the GoDIYers Families

Here are five sample audience segmentsthat behave differently when it comes to their brands

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DIYers

Source: 2010 MRI Doublebase. Criteria: Men 35-54 working full time with a HH Income of $50,000-$75,000 *

He is…• Aged 35-54 and married

• Some college experience

• White collar, full-time employee

Cable Television• Watches 41 hours per week

• Feels entertained, inspired, informed

• Connection points: sports, comedy, reality and dramas

Internet• Typically spends 2-4 hours daily

• Source of entertainment, information and ideas

• Connection points: sports, shopping/auction and movie/TV and social network sites.

Affinities:

Creative that connects with him• He loves the challenge of

doing something he’s never done before. Appeal to his being a rugged traditionalist to the core.

Lifestyle Characteristics • Hands-on.

Values being able to make things with his hands.

• Technology. Eager to try new technologies andis confident enough to give adviceto others.

• Family Oriented. The care and safety of his family is something he won’t lose sight of.

• Ambitious. He is a risk taker and loves adventure and is a bit of a show-off

Attending auto shows

Hunting/Fishing

Auto Racing

Video/Computer GamesLow Medium High

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Where to reach DIYers

His favorite shows

His favorite websites

Click here to see more

Source: 4Q 2010 Nielsen/Npower; 2010 MRI Doublebase; July 2010 comScore.

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She is…• Age 25-54 and married with kids

• College educated

• Full-time employee

Cable Television• Watches 41 hours per week

• Provides a good escape, a way to stay up-to-date with trends and relaxation

• Connection points: family programming, reality and dramas

Internet• Typically spends close to

16 hours a week online

• Keeps her up-to-date, makesher think, source for good ideas

• Connection points: e-mail, social networking, shopping, weather, research and news sites

Affinities:

Creative that connects with her• Show empathy for her daily

struggle and provide options to make her life easier. Emphasize quality and reliability in messaging to appeal to her practical mentality.

Lifestyle Characteristics • Striving for Balance.

Her goal is to balance work, family and a myriad of family and educational activities

• Highly motivated. Very concerned about how she is perceived by others

• Informed. Does a lot of research and explores all options before making a decision.

• Brand loyal. Buys brands that last a long time and buys the same brands over and over again.

• Life Long Learner. Passionate about learning about new products and services.

Antiquing

Night Club/Karaoke

Yoga/Pilates

Cooking

Low Medium High

Household CFOs

Source: 2010 MRI Doublebase. Criteria: Women 25-54 some college, working full time with a HH Income of $50,000-$75,000 and TWCM Proprietary CHO study

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Where to reach Household CFOs

Her favorite shows

Her favorite websites

Click here to see more

Source: 4Q 2010 Nielsen/Npower; 2010 MRI Doublebase; July 2010 comScore.

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They are…• Age 25-54 and married with kids

• College educated

• Full-time employee

Cable Television• Watches 42 hours per week

• Source of pure entertainment, an escape and a resource to stay up-to-date

• Connection points: family programming, reality, sports and comedies

Internet• Typically spends close to

16 hours a week online

• Resource for learning, good information and to stay up-to-date

• Connection points: e-mail, news, paying bills, shopping, social networking sites and news sites

Affinities:

Creative that connects with them• Home is where the heart

is for this segment. Emphasize the importance of their family unit and the connection they have with each other.

Lifestyle Characteristics • Quest for Knowledge.

They like to learn about art, culture and history

• Hands on. Would rather make something than buy it

• Conservative. Grounded in traditional ideals and values

• Curious. Interested in how mechanical things work

• Proud American. Shops for bargains and American made products.

Source: 2010 MRI Doublebase. Criteria: Adults 25-54 some college, working full time with a HH Income of $50,000-$100,000

Yard Work

Reading

Taking Care of their Home

Watching TV

Low Medium High

Families

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Where to reach Families

Their favorite shows

Their favorite websites

Click here to see more

Source: 4Q 2010 Nielsen/Npower; 2010 MRI Doublebase; July 2010 comScore.

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She is…• Age 18-49 and single

• College educated

• Full-time employee

Cable Television• Watches 38 hours per week

• Feels entertained and inspired

• Connection points: reality, awards shows, sports, dramas, and music shows

Internet• Typically spends 2-4 hours daily

• Source of learning and good ideas

• Connection points: e-mail, social networking, shopping, weather and news sites

Affinities:

Creative that connects with her• She is an Urban, Upscale Woman.

Create messaging that matches their sense of style and sophistication.

Lifestyle Characteristics • Fashionable.

She always keeps up with the latest trends and styles.

• Craves Excitement. She likes to be the center of attention.

• Family Oriented. She spends as much time as possible with family.

• Romantic. She enjoys spending time with her boyfriend, showering him with gifts whenever possible.

• Dedicated. She is working hard to advance her career.

Girlfriends on the Go

Antiquing

Night Club/Karaoke

Yoga/Pilates

CookingLow Medium High

Source: 2010 MRI Doublebase. Criteria: Women 25-49 working full time in White Collar Job with a HH Income of $50,000-$75,000 *CAB / Scarborough 2008 Multi-Media Study, All respondents. D1. Check how much you agree or disagree with each statement below… (among those who answered)

Where to reach Girlfriends on the Go

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Her favorite shows

Her favorite websites

Click here to see more

Source: 4Q 2010 Nielsen/Npower; 2010 MRI Doublebase; July 2010 comScore.

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Gadget Gurus

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Where to reach Gadget Gurus

His favorite shows

His favorite websites

Click here to see more

Source: 4Q 2010 Nielsen/Npower; 2010 MRI Doublebase; July 2010 comScore.

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Indentifying your audience is the first step into creating an effective campaign

There are numerous audience segments that may be right for your brand

Based on your marketing objectives, we will determine together which audiences are best for targeting, which cross-platform channels are best suited to reach those audiences and what messages will best communicate your brand’s unique selling proposition.

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A great iDEA will make your marketing campaign come to life

Ideate Marketing Objectives

DefineSolutions

Execute,Optimize & Analyze

AdvisePath

Forward

Identify Target

Audiences

iDEA

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34

5

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Our suite of products allows you to targetaudiences throughout their media day

Highest Level of Targeting

Awareness

Intent

Purchase

Consideration

Loyalty

SpotCable

TViTV

VOD Online

OnlineSearch

iTV

iTV

VOD OnlineiTV

VODRequest

Online

ClickedIn

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On average, our five First Look audience segments spend 2.6 hours per day online andanother 5.9 hours per day watching their

favoriteprogramming on cable. In many cases, they aredoing both simultaneously.

Source: 2010 MRI Doublebase. Criteria: Men 35-54 working full time with a HH Income of $50,000-$75,000*; Men 35-54 working full time with a HH Income of $50,000-$75,000*; Women 25-49 working full time in White Collar Job with a HH Income of $50,000-$75,000*; Women 25-54 some college, working full time with a HH Income of $50,000-$75,000*; Adults 25-54 some college, working full time with a HH Income of $50,000-$100,000*; CAB / Scarborough 2008 Multi-Media Study, All respondents; WCM Proprietary CHO study

Double your exposure when your audience goes Online with Audience Network

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Deepen your engagement when your audience “opts-in” to Video On Demand

Gadget Gurus, Girlfriends on the Go andFamilies are heavy On Demand users. VOD’s 24/7 availability gives them complete control ofthe content they are most interested in includingAutomotive On Demand, Find it On Demand and Travel On Demand.

Source: 2010 MRI Doublebase. Criteria: Men 35-54 working full time with a HH Income of $50,000-$75,000*; Men 35-54 working full time with a HH Income of $50,000-$75,000*; Women 25-49 working full time in White Collar Job with a HH Income of $50,000-$75,000*; Women 25-54 some college, working full time with a HH Income of $50,000-$75,000*; Adults 25-54 some college, working full time with a HH Income of $50,000-$100,000*; CAB / Scarborough 2008 Multi-Media Study, All respondents; WCM Proprietary CHO study

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Create a two-way conversation when your audience interacts with iTV

Source: Veronis Suhler 2009-2011e

79% of audiences want to use their remote controls to interact with TV programming and advertising, 73% want to interact with TV commercials specifically and 55% want to be able to vote for reality show contestants.

Promotions offer audiences additional brand experiences

PROGRAM SPONSORSHIPNetwork produced creative featuring top tier programming with opportunity to customize with your marketing message and logo.

CUSTOM VIGNETTESCreate custom on-air spot with ability to deliver multiple messages including branding, product focus, special offers, event information, etc.

ON-SITE MARKETING PROGRAMSDeliver a message directly to consumers with on-site sampling, signage, and product displays at musical, cultural, sporting, and other events in the Los Angeles area in addition to on air spots driving audiences to the event.

MULTI-PLATFORMIntegrated marketing campaigns developed with network partners to feature promotional elements that reach consumers on multiple platforms: on cable, online, on demand, on interactive and on site.

HOW-TO TIPSHow to tips provided by networks covering a wide range of topics from kitchen remodeling to fuel efficiency to investment advice, allowing clients to advise consumers and tap into the credibility of network brands.

NETWORK SWEEPSTAKESFeature your brand as local sponsor with cable’s premiere events including the MTV Movie Awards, Nickelodeon Kids’ Choice Awards, or the NBA on ESPN via a local “enter to win” sweepstakes.

CUSTOM SWEEPSTAKESGround up sweepstakes developed to support clients’ marketing objectives and designed to reach your customer base. Messaging and prizing customized with your brand and products.

CUSTOM PRODUCTIONGround up custom production of on-air spot for clients who may not already have existing on-air creative or not want to allocate budget to producing another spot with a secondary marketing message.

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Cable is now home to TV’s biggest stars and events

New Players for 2012 Recent Additions

Your First Look at 2012 Programming

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Your First Look at 2012 Returning Series

Your First Look at 2012 Sports

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Your custom cross-platform marketing campaign might look something like this

SegmentGirlfriends on the Go

ProductsCable TV, Audience Network, Automotive on Demand

ProgramsTop Chef, What not to Wear, Jersey Shore, Always Sunny in Philadelphia, Sister Wives

SpecialsMTV VMA, E! Live at the Red Carpet

SportsThe Olympics, US Open Tennis

Creative DirectionAd should talk to the female consumer, speak to her sense of style and sophistication, ad should appeal to her on the go lifestyle

ClientVolkswagen

ProductJetta

Template only:

Customize presentation for

client

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Be seen. Be heard. Be first.

Business Name (Print)

Client Name (Print)

Client Signature Date

Sales Office

Account Executive (Print)

AE Signature

# of Zones Total Investment

E-Fax to Inventory Department @ (714)276-9688

Client hereby confirms that Time Warner Cable Media has provided to Client a printed copy of the Master Agreement of Terms and Conditions for the Advertisers, Agencies and Rep Firms (the “Terms and Conditions”), which are expressly incorporated herein by this reference. Client hereby accepts and agrees to such Terms and Conditions, which, together with this contract, constitute the agreement between Time Warner Cable Media and Client for the advertising indicated above.

Phase 1

• 100x :30 spot promoting Client at the LA Auto Show and on So Cal 101

• IBV on RR.com on Home Page promoting Client at the LA Auto Show and on So Cal 101

• Automotive on Demand LA Auto Show pre roll spot with Client product integration

• So Cal 101 news story featuring sneak peak of Client’s product (prior to 11/18)

• $30k/4 Million IMPs

• $75k

• $9k

Phase 2

• So Cal 101 news story featuring event highlights and Client product features.

• Client High Impact Roadblock (Date TBD)

• Included in Phase 1

• $36k/1,548,000 IMPs

Phase 3

• So Cal 101 & AOD Event Recap Story

• :30 Tune-In spot and IBV directing viewers to So Cal 101 & AOD

• Automotive on Demand LA Auto Show pre roll spot

• Included in Phase 1

• Included in Phase 1

• Included in Phase 1

Campaign Total: $150,000

Template Only:

Marketing/Sales to Tailor

Presentation/Pitch to meet

Client CNA solutions

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Appendix

GEOTarget your

prospective consumer within your

local market

CONTENTReach out to your

consumers through content sites that connect with them

EXPLICIT Reach target customers as determined by

purchase behavior, registration or other

data sources

BEHAVIORALTrack and target your

audience precisely based on their online

behavior

CONTEXTUALPresent your message

to consumers engaging with the

content they align with

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Audience Network

Whether it’s men 18-34 who are heavy users of gadgets and technology, health conscious green homeowners or fashion oriented women with a high household income we have over 40 geographic, demographic and lifestyle profiles to help find the online customers you’re looking for.

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RoadRunner.com

The NEW RoadRunner portal provides rich local,regional and national content consumers want in an uncluttered, user-friendly design so they stay longer, are more engaged and come back more often giving them multiple opportunities to interact with your marketing messages.

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Online Ad Units

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Online Ad Units

43

Online Ad Units

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Online Ad Units

45

Online Ad Units

46

Online Ad Units

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Online Ad Units

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Search

With our Search Engine Marketing services we can help you build and manage your keyword list so that you reach local audiences who are actively searching to purchase from brands like yours.

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ClickedIn

A NEW website dedicated to showcasing daily deals, coupons, value events, and contests available from LOCAL advertisers. Registration for consumers is FREE. Unlike other deal sites, ClickedIn’s range of offerings enables marketersto deliver a sustained presence for their exclusive offers and promotions.

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Automotive On Demand

Automotive On Demand is an entertaining VOD destination where consumers can “test drive” makes and models in a “virtual showroom” when it is most convenient – 24 hours a day, 7 days a week. Consumers can cruise first rate video content to find out more about the current car market, vehicle features and benefits, where to shop and local dealership advantages.

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Find it On Demand

Find it On Demand is a VOD channel dedicated to showcase local business’ products & services in a non-standardized, unrestricted time frame. With long form video, showcase your products and services by showing “how to” tips, expert advice, product demonstration, and location tours.

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Travel On Demand

Travel On Demand is a VOD channel dedicated to the travel and leisure industry, where consumers begin the travel buying experience right from their television. Consumers actively request travel content at home via their remote, which starts the beginning of the sale for travel marketers.

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ITV Respond

Respond opens up a two-way consumer dialogue through inviting, thought-provoking questions and valuable offers. The results provide marketers with real audience insights that can be used to make future strategy or messaging decisions upon.

TriviaEngage consumers with fun facts to create a memorable brand experience

SurveySolicit and collect consumer feedback via insightful questions that yield actionable data

CouponsOffer valuable discounts to entice product sampling redeemed either online or at the point of sale

ContestsBuild awareness by offering consumers the opportunity to win valuable prizes