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A lecture presented about the basics of doing event management and its pros and cons.
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DefinitionEvent Planning consists of coordinating every
detail of meetings and conventions, from the
speakers and meeting location to arranging
for printed materials and audio-visual
equipment.
Event planning begins with determining the
objective that the sponsoring organization
wants to achieve. Planners choose
speakers, entertainment, and content, and
arrange the program to present the
organization's information in the most
effective way.
Definition
is a process by which an event is planned,
prepared, and produced.
The Optimist’s Point of View
the energizing art of choreographing
people and activities in order to create a
show that creates memories of a
lifetime.
Pessimist’s Point of View
the stressful work of
planning meetings or
events, and can be a very
demanding career choice.
“The Emerging
Profession”
GENRE
supports business objectives, including
management functions, corporate
communications, training, marketing,
incentives, employee relations, and
customer relations, scheduled alone or
in conjunction with other events.
Cause-Related & Fundraising Events
• charitable • cause-related
• beneficial
Trade Shows and Exhibits
An event bringing buyers and sellers
and interested persons together to view
and/or sell products, services, and other
resources to a specific industry or the
general public, scheduled alone or in
conjunction with other events.
Trade Shows and Exhibits
Entertainment and Leisure
CONCERT
Entertainment and Leisure
FASHION
SHOW
Entertainment and Leisure
Sporting Event
Physical activity
that is governed
by a set of rules
or customs and
often engaged
in competitively.
Media Event
• Press Conference • Press Launch
CREATING AN EVENT
5 Questions to Ask When
Creating an Event Concept1. Why is the event being held?
2. Who are the event's stakeholders?
3. When is the event taking place?
4. Where will the event be staged?
5. What is the event content or product?
Step 1: Stick to your brand
Step 2: Brainstorm ideas
Step 3: Apply the theme
KNOWING YOUR EVENT
BUDGET
SPONSORS
PLEDGES
ORG
BUDGET
EX-DEALS
DONATION
HOW? WHO? WHY?
HOW TO TALK
TO YOUR
POSSIBLE
SPONSORS?
MEETING
WITH YOUR
SPONSOR
VENUE
LOGISTIC
REQUIREMENTS
MANPOWER
PROGRAM
ATTENDEES
THE EVENT
MANAGER
•On-the-go
•Quick
•Energetic
EVENT MANAGER’S
PRAY
Presented By
FLOR D. MATILDO
(0935) 2625196
