Event Report‘A Night of Laughter and Dining at La Tasca’

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Event Brief.............................................................................................................................................. 3Event Promotion.................................................................................................................................. 3Event Concept....................................................................................................................................... 4The EventTimeline..................................................................................................................................... 5Venue.......................................................................................................................................... 6Meal............................................................................................................................................. 6Performances.......................................................................................................................... 7Raffle........................................................................................................................................... 7Other........................................................................................................................................... 7Overview................................................................................................................................................. 8

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Event Brief:Name of Event: A Night Of Laughter and Dining at La TascaClient: Sue Ryder Care, Wheatfield’s Hospice, LeedsLocation: La Tasca, 4 Russell Street, LeedsDate: 11th April 2011 Time: 18:30 – 21:30Event Co-ordinators: Foundation EventsAim of Event: Raise awareness and money in aid of Sue Ryder CareEvent Promotion The event was aimed people aged 18-35. In order to make people aware of the event, Foundation Events used the following two methods:

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1) A post on Leeds Metropolitan University’s portal, Xstream2) A facebook page.These are useful ways to address the younger age band of the target public – Facebook is one of the most popular social network sites and by posting an announcement on Xstreme, it can be seen by the thousands of students attending Leeds Met. However, this is not a very effective in addressing the older age band at the other end of the target publics, whom may not actively use social networking sites, nor are they students. Examples of other ways in which they could address these publics would be to:

Go to La Tasca up to 10 days prior to the event for a few consecutive days and sell the tickets to current customers. Put posters around the city, particularly places such as supermarkets Organize with the local schools (E.g. Carlton Primary School, Leeds) to give out flyers in which children can take home to their parents.

ConceptGuests pay £15.00 for a ticket to ‘A night of Laughter and Dining at La Tasca’. The main attractions of the night are as follows:

One meal – Including a starter and 3 tapas One free drinks token Two comedy performances from Mark Rough and Alfie Moore Raffle

Foundation Events, on behalf of Sue Ryder Care, were able to hire the venue out for free. La Tasca also agreed to provide the guests with their meal and drink free of charge. Mark Rough and Alfie Moore (comedians) agreed to perform for free.

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A selection of stores and organizations donated free items which were to be used as raffle prizes.These generous contributions meant that there was no expenditure, meaning that all funds raised from the tickets went to Sue Ryder Care, which was the overall aim of the event.

The EventTimeline of events

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Venue As guests were taken to the downstairs restaurant, they were approached by members of Foundation Events staff who were sitting at the ‘Welcome desk’. The desk was decorated with Sue Ryder decorations. Raffle tickets were also sold at the desk throughout the evening. By placing this desk here, it reminded guests of the charity behind the event and not only encouraged guests to make contributions, but also to purchase raffle tickets.The restaurant was also decorated with Sue Ryder balloons and wall posts. Letters addressed to guests listing the highlights of the night and the foundations of the charity were also placed on each table, raising awareness of Sue Ryder Care, which was one of the main aims of the event. The venue was small but accommodated well for the amount of guests who attended. However, when it came to the performances from the comedians, guests had to move to other seats and sit next to people who they weren’t familiar with in a crowded environment, which may have caused some discomfort to some guests. A solution to this problem would be to re-locate to a different venue of a similar layout and size but which also includes a stage, for example ‘Tiger Tiger’ which is close to the original venue, La Tasca in Leeds. MealGuests were offered 1 drinks token which were only applicable to a selection of drinks. Guests were not offered the full menu but alternatively had a set menu which also met vegetarian dietary needs.

Performances6 | P a g e

Each performance lasted approximately 15 minutes. The comedians were very active with the audience which intensified the performance, making it more entertaining. Raffle ‘Foundation Events’ were successful in getting the items for the raffle donated by organizations and retailers with no fee. In additional to this, the item range was one to fit all gender and ages of the public. For example, Tesco’s donated a selection of wine and champagne whereas Clinique (a cosmetic organization) donated a hamper set.OtherIn the restaurants, the lights were dimmed and Spanish themed music played in the background. This created a very relaxed yet friendly atmosphere.Staff wore all black clothing with name tags and so were easy to identify in case any guests came across any inconveniences, problems etc.

In relation to the timeline, the orders of events were very effective. By choosing to have meals first, it gives guests the opportunity to claim their free drink and continue buying, possibly giving people time and loosen up and relax a bit which may have enabled them to enjoy the comedian’s performances more. By leaving the raffle till the end, it meant that the guests had more time to buy raffle tickets and therefore 7 | P a g e

18:30

Event StartsGuests are greeted at door by a member of staff.

19:10

Welcome SpeechMosa (member of Foundation Events) welcomes everybody, thanks guests for buying tickets and reitterates the cause.

20:00

Starters served

20:25

Mains served

21:00

Comedian Act #1 beginsStand up comedian Alfie Moore performs

21:15

Comedian Act #1 finishedGuests have 15 minuite interval

21:30

Comedian Act #2 beginsStand up comedian Mark Rough performs

21:50

Comedian Act #2 finishesRaffle begins

22:05

Raffle finishesThankyou speech

22:25

All guests have left premises

increasing the income and so raising more money for Sue Ryder Care – one of the aims of the event. Overview Comments from publics included:

“I thoroughly enjoyed the evening! I was particularly surprised at how much food we got!” “Great evening! I was doubtful at first about the comedians considering I’d never heard of either of them before but they were hilarious!”

Foundation Events raised £280 in aid of Sue Ryder Care.

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The Foundation Events team at the Welcome desk at ‘A night of laughter and dining at La Tasca’

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