EVALUATION QUESTION 2How effective is the combination of your main product & ancillary tasks?

ASSIGNMENT BRIEF The main objective of our coursework was to produce a short film which

lasted approximately 5 minutes. The product was to be a genre of our choice ranging from action to drama.

After the production, we were to complete our ancillary tasks which were to create a film poster and film review.

Adobe Photoshop CS6 allowed students to manipulate original images, and carefully selected texts and fonts in order to creata a meaningful, and persuasive poster and film review. This section of the course reveals whether or not the rationale behind the chosen genre and narrative is understood alongside its codes and conventions.

WHAT WAS THE OBJECTIVE OF YOUR ANCILLARY TASKS?By completing a film poster and review is for promotional purposes. By using both visual and written text platforms – those being the film poster and the film review. Fundamentally, we were to use our ancillary tasks in order to promote our film

using both visual and written text platforms – those being the film poster and the film review respectively.

Both tasks were to be attractive to our target audiences and were to relate to our final product so that the audience could visually understand not only the genre of the product but also, the overall storyline – perhaps not just by using one of these methods of promotion, but both – together.

I aimed to produced a final piece for both the review and magazine in high standard and by doing so I had used the software known as ‘Photoshop’ and ensured that the images I had captured for these texts were taken on a high quality camera to ensure that when printed, it was not pixelated and once again, attractive for my target audience.

HOW DID MY POSTER MEET THE DRAMA GENRE?

The title ‘Broken’ suggests that perhaps something horrible happens to Daniel but also that he may be emotionally broken.

The tagline ‘All it takes is a second’ is quite powerful, as it comes across to have a deeper meaning so I decided to place it at the top of my poster.

I used a white for the main title as this contrast with the main black and white image. The title ‘BROKEN’ also stands out referring back to our short film.

Daniel is looking straight at the camera with little emotion on his face, conveying that he's become ‘broken’. His eyes are also lifeless just staring deep into the eyes of the audience.

FONT CHOICES FOR MY POSTER

The credits on my film was used in the normal billing block font named ’Credit Block’ This consists of the director’s name, main characters’ name and other important roles throughout the production

For both the title of the production and the main characters’ names, I used the font named ‘Six Caps Regular’. This font is clear, was made bold in some cases in order to stand out and also, I felt it somehow matched up with the genre of the production as unlike a horror, it didn’t have a curly almost mystical look, but rather, an eye-grabbing and simplistic one with a colour scheme to match up.

FONT CHOICES FOR MY REVIEW

I felt it was extremely important for this to stand out so viewers would be aware it is available to watch and to add to the general attractive look and so I used an easy to read font named ‘Six Caps Regular’.

The font for the actual title of the production was ‘Muro Slant’, this was used as it was simplistic and stood out

The general text used the font ‘Charpentier Renaissance Reduced Regular’ and I felt this was a classic font and would give it the appeal and the feel of a film review.

For other parts of the review, other types of fonts were used in order to avoid confusion as to what are the main points and what should really stand out such as ‘Optimus Princeps Regular’

My film review had used a certain colour which I personally felt matched up to the actual production, as mentioned before, the colours all relate to the genre, the storyline and general negativity which this production seems to revolve around. The quotations from other well known magazines also relate to the production as they use words that allow the audience to be aware of the fact that it is the film to watch and audiences should be able to sympathise with the character of Daniel. Also, including rhetorical questions in the film review helped to make the audience aware that the protagonist experiences a range of emotions. Futher more, the images I have used in the film review was able to juxtapose the protagonists life style as when the audience watch our final production, they will be able to compare the differences.

How did my Film Review explore the final product?

IMAGES USED WITHIN MY FILM POSTER

The image I used conveys Daniel as isolated and lifeless. This is exactly how Daniel is represented in our short film as he is fighting his battles alone and is struggling to win. This image also suggest that he has given up in life as he's just staring blankly into space. Daniel used to be independent, he used to be happy and generally speaking, had a much better lifestyle, however this all went downhill when he had went through the attempted theft and ended up being struck by an on coming car.

IMAGES USED WITHIN MY FILM REVIEW

This image is very contrasting compared to Daniels character in the short film. This image portrays Daniel has strong and determined, however once having actually watched the production, the audience is aware that this is not the case, it’s almost a complete contrast. This image also shows that Daniel prefers to be alone in his confident representation but also after the accident when he loses the use of both his legs. The medium shot of Daniel sitting in a wheelchair is iconic as the short film revolves around the wheelchair, this notifies the audience to what our short film is really about and what they can expect.

COLOUR SCHEME

I generally feel that both colours equally as powerful and strong symbolise may things and have an effective outcome, they are eye catching colours and also relate to the genre of the production – a drama.

Film Review:• Black – a strong colour which may signify many different emotions, love, hatred anger,

etc. However, in this production, the main reason it is used to symbolise Eldon’s emotionless being and blank state – one that doesn’t care and is truly depressed.

• Red – this colour is an equally powerful colour used throughout – in the film review I had to make sure that it explored the final product by following similar colour schemes.

Film Poster:• Black and white – The colour scheme I chose to use for my film poster was dull, as I

wanted to create a sense of depression. These blank colours really set the mood for the short film, as they reflect Daniels personality.

SUMMARY To conclude, I felt that both the combination of my film review and poster

are very effective. Both tasks link in terms of the colour scheme, the images, the feel of the genre, and the general written texts.

The main words used are: Implosion Alcohol dependency Anger LonelinessAnd I feel these words are used in both ancillary tasks and are without a doubt connoted throughout the 5 minute production.