BELLE MagazineMedia Evaluation

By Joanna Humphreys

USING, DEVELOPING,

AND CHALLENGING FORMS AND

CONVENTIONS…

USING, DEVELOPING, AND CHALLENGING FORMS AND CONVENTIONS…

•Masthead - female

•Cover lines along the left side

•Main cover line stands out

FRONT COVER

•Barcode•Buzz word

•Selling line

•Direct mode of address

•Date

•Small graphics

•Different typefaces

USING, DEVELOPING, AND CHALLENGING FORMS AND CONVENTIONS…

CONTENTS PAGE

•Title

•Main picture

•Buzz word

•Contents in columns

•Small graphics

•Pictures about other topics

•Page numbers

•Different typefaces

•Colour theme

USING, DEVELOPING, AND CHALLENGING FORMS AND CONVENTIONS…

DOUBLE PAGE SPREAD

•Title

•Introduction•Main image

•Direct mode of address

•Main caption

•Interview in columns

•Captions stand out

•Small interesting graphics

•Buzz word

•Negative space •Page number

REPRESENTING PARTICULAR

SOCIAL GROUPS…

REPRESENTING PARTICULAR SOCIAL GROUPS…

•Masthead is feminine, word represents beauty

•Girly typefaces and colours

•Typeface has a more ‘youthful’ look

FRONT COVER

•Selling line is simple

•Teenage girl as cover model

•Small graphics, stars

•Girly colour theme, pink and purple

•Free gift will be popular with teenage girls

REPRESENTING PARTICULAR SOCIAL GROUPS…

CONTENTS PAGE

•Pink and purple, very girly colour theme •Heart and star

graphics

•Contents set out simply with ‘cover story’ to indicate where articles on the cover are

•All three pictures are of teenagers

•Fonts are varied and look ‘youthful’

•Different colours used for contents

REPRESENTING PARTICULAR SOCIAL GROUPS…

DOUBLE PAGE SPREAD

•Title font looks girly

•Main image is a teenage girl

•Main caption mentions ‘13 year old’, ‘primark’ and ‘sleepovers’

•Girly colour theme, pink and purple

•Star graphics•Captions mention friends and ‘dreams coming true’, teenage girls will relate to this

•Simple layout, easy to read

•Page number heart detail

DISTRIBUTION…

DISTRIBUTION…

•Specialises in children’s and teen media products•Owns similar magazines such as Bliss and Mizz•Knows the target audience•International company•Successful

ABOUT THE

AUDIENCE…

AUDIENCE…

‘TYPICAL’ TEENAGE GIRL

•Aimed at teen girls aged 13-15

•Interests include music, fashion, boys, and current celeb gossip

•Free gifts such as nail polish and make up would interest them

•‘Girly’ style, into pink and purple etc

•Interested in music but not serious about it

•Would read a music magazine as long as it contained some elements of fashion and gossip

•Enjoys pop music

•Sees pop singers such as Katy Perry, Rihanna, Taylor Swift, Miley Cyrus, and Cheryl Cole as role models

•Enjoys TV shows such as The X Factor

TARGET AUDIENCE

SURVEYRESULTS

ATTRACTING THE

AUDIENCE…

ATTRACTING THE AUDIENCE…

•Cover image of a teenage girl will allow the target audience to relate to it

•‘Girly’ image will attract most teenage girls

•Free nail varnish will attract interest

•Cover lines relate to their interests

•Typefaces look youthful and girly

•Selling line says ‘MUSIC FASHION FUN!!’ which relates to their interests

•Use of graphics such as stars and hearts adds to the ‘girly’ and youthful image

WHAT I HAVE LEARNEDABOUT

TECHNOLOGIES…

TECHNOLOGIES…

•I developed skills with manipulating photographs and editing them

•I have especially developed my skill with cutting out a photograph from a particular background

•I have learned about photography and different techniques used to achieve a desired result

•I have learned how to make a photograph’s quality seem higher through the use of brightness and contrast levels

•I have learned about creating a blog

WHAT I HAVE LEARNT…

WHAT I HAVE LEARNT…

Original image Edited image

•Brightness and contrast increased

•Image cut out from background

•Eyes are made brighter and red eye is removed. Eyebrows are edited to look neater.

•The hairline is edited so it looks cleaner and neater. The hair is also made darker.

•Chipped nail polish is painted over to look neat

photoshop

WHAT I HAVE LEARNT…

•Masthead

•Selling line

•Date

•Main image

•Cover lines

•Main cover line

•Buzz words

•Barcode

MAGAZINESTRUCTURE

WHAT I HAVE LEARNT…

•Blogger

•Creating a new post

•Editing the template

•Finished blog

Blogger