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Having researched how children engage with media for over a decade, we developed the Dubit Archetypes diagram to illustrate children's media consumption.
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Dubit -
Gamer Archetypes
Gamer Archetypes
Dubit -
Gamer Archetypes: Diagram
Boys
Girls
6 Years 14 Years
Nurturers: Interested in looking after their avatar and pets
Combat: Boys interested in death, violence and destruction
Puzzle Solvers: These types are interested in solving puzzles and are
mostly girls
Explorers: confident and curious children driven by
quests and challenges
Social: Older boys and girls who want to socialize
and chat
Collectors: This group is interested in
acquiring and accumulating virtual items and rewards
Having researched how children engage with media for over a decade, we’ve developed the Archetypes diagram to illustrate the different child gamer archetypes.
Gamer Archetypes
Dubit -
Gamer Archetypes: Definitions The Dubit Gamer Archetypes can be extended further into the typologies below, with examples drawn from virtual world games:
Explorers:Confident and curious children driven by quests and challenges. These types were found equally in both boys and girls across all age groups.
Social Climbers:Competitive outward children focused on their social position in the virtual worlds they inhabit.Research highlights a slight bias toward boys.
Achievers:This group is interested in acquiring and accumulating virtual items and rewards.This group can be male or female, and tends to be younger children.
Social:Older boys and girls who want to socialize and chat. Girls become sociallyengaged sooner than boys.
Power Users:These types are interested in helping others by sharing their knowledge of the virtual world. Research shows a slight bias toward girls but not toward specific ages.
Gamer Archetypes
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Collectors:Interested in acquiring and accumulating virtual items and rewards with a perceived value. They are likely to be older children and slightly more girls than boys.
Show-Offs:Identity-driven show-offs wanting to make their mark in-world. These types are likely to be older children with a slight bias toward boys.
Combat:Interested in death, violence, and destruction. These are likely to be older boys.
Puzzle Solvers:Interested in solving puzzles and are mostly girls.
Nurturers:Interested in looking after their avatar and pet (if applicable). They’re likely to be youngerboys and girls, plus older girls.
The Dubit Gamer Archetypes can be extended further into the typologies below, with examples drawn from virtual world games:
Gamer Archetypes: Definitions
Gamer Archetypes
Dubit -
Kids Research
• Market analysis
• Prototype and concept testing
• Competitor analysis and market scoping
• IP / trend spotting
• Design & ideation
• Monetization strategies
• Ethical marketing
• Transmedia modeling
Dubit: Research, Build & Launch digital experiences for kids brands
Kids Game Development
• Game design and ideation
• Character and brand design
• Game development
• Virtual Worlds and Casual MMOs
Kids Apps
• iOS and Android games
• Interactive storybooks
Launch
• Game promotion and player acquisition
Gamer Archetypes
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Dubit: Just a few of our customers
Gamer Archetypes
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Gamer Archetypes
