Dovely Records,

Inc.Logo Presentation

Dovely Records, Inc.Name Significance

Dove• Pure.

• Lovely in the sight of the Lord.

• A bird to symbolize flying and reaching new heights.

Lovely• Beautiful.

• Encouraging.

• Inspiring.

• Powerful.

LogoWe chose this Abstract/Symbolic

Logo because we believe that since we are spiritual and inspirational a

dove would symbolize flying.

We chose the color purple because it signifies royalty and represents a

kingdom, this for us being the Kingdom of God.

The size is humble we blew it up here so that the true essence of it

could be obtained.

Competitor Sparrow

Records Logo

Click icon to add picture

Sparrow Records logo is a black sparrow which is said to

represent God’s affairs.

The color being black to us signifies death.

We want to promote life and spiritual reliability.

Inspirational Logo

Click icon to add picture

We found the Halo concept of this logo to be great and

would possibly like to incorporate a Halo in ours at

some point.

Once again though we found black to be an inappropriate color for representing God’s

work.

Corporate Culture

• We want to promote a spiritually sound family atmosphere for our customers and employees.

• We want to be depended on to provide a product that inspires and creates positive change.

• We want to promote the Word of God through song.

Corporate Culture

Values• We value the lives

and spiritual beliefs of others.

• We respect all religions.

• We appreciate the differences and creative talent that people bring to the table.

Beliefs• We believe in the

Trinity.

• We believe that God has a purpose for everyone.

• We believe that life without spiritual inspiration is not healthy.

Corporate Vision

• Helping People.

• Healing those that are spiritually wounded.

• Giving people hope.

• Encouraging faith.

Mission Statement

To promote new Christian artists’ with a positive life-affirming message to people of all ages.

Mission Statement Effectiveness

• It is short and to the point.

• It is positive statement that confirms our intent.

• It will let the customer know about a product line before they buy it.

• It will show that we have our customers and artists’ in mind.

Mission Communicated

Where• Within the Company.

• Different forms of media.

• Publicly.

• Interviews.

• Presentations.

How• Main Lobby plaque.

• Internet/Web Site.

• Magazines.

• Power Point.

• Keynote.

Imperative TaglineFly with Dovely!

Tagline Effectiveness

• It speaks directly to the customer.

• It can also be observed and adopted by artists’.

• It is basic but powerful.

• It let’s our companies good intentions be known upfront.

Tagline Purpose

• To show our purpose.

• To stay in line with the mission statement.

• To stay to sync with the name itself.

• To command action.

Sparrow Records

• Could not find a tagline

• Unable to find mission statement.

• Unable to establish their purpose.

• Found them not to be transparent.