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Disney Interactive ProposalTeam Beta Group
Michael Trabakino, Monica Sacco, and Quinton Stoneking
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Video Games
73
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Disney Interactive
98
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94
Activision
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Operating Loss (In Millions)
-400000
-300000
-200000
-100000
0
2011 2012 2013
Total Revenues (In Millions)
0
275000
550000
825000
1100000
2011 2012 2013
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Q1
Q2
Q3
Q4
Estimated Costs
12%
30% 57%
Severance Production Merchandise
Estimated Benefits
61%2%
37%
Star Wars Title Sale Merchandise Sales Future Sales
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