15

Digital Magic - The Latest in Augmented Reality

  • Upload
    moxie

  • View
    282

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Digital Magic - The Latest in Augmented Reality
Page 2: Digital Magic - The Latest in Augmented Reality

Digital Magic

How Augmented Reality can Make Marketing Smarter, Better and More Helpful

Page 3: Digital Magic - The Latest in Augmented Reality

Bringing digital and physical together like never before

CPGOutdoor Entertainmen

t

Sponsorship Events

Page 4: Digital Magic - The Latest in Augmented Reality

Reaching the mainstream

Downloads of augmented reality applications are expected to skyrocket over the next four years.

Page 5: Digital Magic - The Latest in Augmented Reality

Animating the world around you

Aurasma

Page 6: Digital Magic - The Latest in Augmented Reality

Meet your leading man …. or bird

Rio

Page 9: Digital Magic - The Latest in Augmented Reality

Virtual test drives

Olympus

Page 12: Digital Magic - The Latest in Augmented Reality

Designing in 3D – turn users into partners?

StyleFacto

ry

Page 13: Digital Magic - The Latest in Augmented Reality

What are largest barriers to mass adoption?

Ease of use

Functional executions

Image recognition

Page 14: Digital Magic - The Latest in Augmented Reality

How will marketers prepare for the AR boom?

Experiment with small projects

Focus on solving problems for the audience

Partner with existing platforms

Prepare for a spike in interest

Page 15: Digital Magic - The Latest in Augmented Reality

Demos Ray Ban Aurasma Paparazzi Rio