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Cb Hd Makeup Presentation

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Page 1: Cb Hd Makeup Presentation
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Welcome to HD TelevisionWelcome to HD Television

With HD resolution up to 6 times greater than standard resolutionWith HD resolution up to 6 times greater than standard resolution

the clarity can be shocking both good and bad…the clarity can be shocking both good and bad…

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The Good…The Good…

Life-like imagesLife-like images

Unmatched picture clarity with 6x resolutionUnmatched picture clarity with 6x resolution

Remarkable colour saturationRemarkable colour saturation

Amazing detail in clothingAmazing detail in clothing

Nothing is more beautiful in news today than the crispNothing is more beautiful in news today than the crisp

clarity HD delivers. When makeup is applied properly, your talent clarity HD delivers. When makeup is applied properly, your talent actually look younger and more vibrant in HD. It is the actually look younger and more vibrant in HD. It is the

opposite of what most fear, the key is “when applied properly”.opposite of what most fear, the key is “when applied properly”.

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The Bad…The Bad…

Stray hairs sticking out all overStray hairs sticking out all over Lint and hair on jacketsLint and hair on jackets Visible heavy, caked on traditional studio makeupVisible heavy, caked on traditional studio makeup Makeup on collarsMakeup on collars Food in teeth Food in teeth Nose and ear hairs Nose and ear hairs

The eye must be re-trained to see detail like never before.The eye must be re-trained to see detail like never before. What you see in the mirror is what the HD camera sees…What you see in the mirror is what the HD camera sees…

and then some. Every little detail; pore, scar, bump, and then some. Every little detail; pore, scar, bump, blemish and bad makeup application can now be seen in blemish and bad makeup application can now be seen in HD. Once you know what to look for and learn to make HD. Once you know what to look for and learn to make

the corrections it’s not as horrible as it seems.the corrections it’s not as horrible as it seems.

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Market DriversMarket Drivers

With HD production technology advancement, With HD production technology advancement, learning new HD makeup application learning new HD makeup application

techniques is a MUST to stay competitive.techniques is a MUST to stay competitive.

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The Colour Basis…The Colour Basis…

Traditional standard definition makeup looks heavy Traditional standard definition makeup looks heavy and theatrical in HD. and theatrical in HD.

AirbrushAirbrush application of foundation is the method of application of foundation is the method of choice of seasoned HD gurus, celebrities and choice of seasoned HD gurus, celebrities and

professional artists and is the techniqueprofessional artists and is the technique

Colour Basis teaches across the country. Colour Basis teaches across the country.

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High Definition is a huge investment and the surest sign of cutting corners is unpolished and over-made talent that is obvious to everyone.

Don’t overlook or minimize this critical step in your preparation and success with HD.

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Why Airbrush Makeup?Why Airbrush Makeup?It is the most revolutionary way to apply makeup and It is the most revolutionary way to apply makeup and looks great in HD because it sprays foundation in looks great in HD because it sprays foundation in thousands of tiny dots that mimic skin’s pores and is thousands of tiny dots that mimic skin’s pores and is compatible with the pixel technology of HD. compatible with the pixel technology of HD. Flawless skin can easily be Flawless skin can easily be

achieved with Airbrush Makeupachieved with Airbrush Makeup and still look as if you are not and still look as if you are not wearing foundation.wearing foundation.

The goal is to NOT look like you are The goal is to NOT look like you are wearing any foundation.wearing any foundation.

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New TechnologyNew Technology

Gone are the days of looking in the mirror and Gone are the days of looking in the mirror and sponging on foundation to completely cover and sponging on foundation to completely cover and

mask skin with an opaque layer of makeup. mask skin with an opaque layer of makeup.

With Airbrush Makeup, think of it as more of an With Airbrush Makeup, think of it as more of an eraser instead of a cover up or mask. Erasing eraser instead of a cover up or mask. Erasing imperfection and letting the natural skin shine imperfection and letting the natural skin shine

through. Even if full coverage is needed, it can be through. Even if full coverage is needed, it can be achieved while looking like natural skin.achieved while looking like natural skin.

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Make the InvestmentMake the Investment

The biggest The biggest emotionalemotional impact your viewers impact your viewers and your talent will have is the way they look and your talent will have is the way they look in HD. No one at home sees all the fancy in HD. No one at home sees all the fancy equipment, control room, full set and millions equipment, control room, full set and millions of dollars spent. They only seeof dollars spent. They only see

their favorite anchor lookingtheir favorite anchor looking

haggard, old and scary orhaggard, old and scary or

fresh, polished and beautiful.fresh, polished and beautiful.

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Colour Basis has an e-commerce branch of the business with application tutorials and product sales. This meets our client’s needs across the country of ‘where to find what’ in a timely manner. As a registered client on the Colour Basis site, each member receives quarterly e-letters with beauty tips for the season, discount codes and information on other appearance

challenges geared specifically for on camera talent.

www.colourbasis.com

Resources 24 Hours a DayResources 24 Hours a Day

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Company HistoryCompany History Colour Basis was founded by Christi Schreiber in 2005

after working in the TV and film business as an actress, model, stylist and professional artist for almost two decades. She was approached by Sandra Connell, President of Talent Dynamics, to work as an independent consultant with their

clientele on hair, makeup, grooming and wardrobe. Christi expanded the level of service offered through Colour Basis by designing a makeup line and carrying products specifically to meet the demanding needs of her clientele. Christi Schreiber

President

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Contact InformationContact Information

WWW.COLOURBASIS.COMWWW.COLOURBASIS.COM

Office number 817.992.9820Office number 817.992.9820

Christi Schreiber, President Christi Schreiber, President [email protected]@colourbasis.com

Sales, Sales, [email protected]@colourbasis.com