definition: Artist/ Bands icon, What

makes them unique?

Branding Groups Research!

Pixie Lott

Pixie Lott, is a well known artist

However all of her album covers/ adverts have a very certain and unique style of font.

The use of the font influences the audience to remember the artist and for Pixie Lott this is able to be done by the font that is used.

Pixie Lott’s font is continuously used through her album covers, television adverts and also her clothes range with Lipsy

GoblinTyler The Creators font is continuously used throughout his album and music videos.

Tyler uses the colour pink within both the cover album and one of his songs, this influences the audience to remember the artist

The use of the front covers picture is also continuously used in the music video. This is affective as its constantly reminding the audience of the album

AC/DCAC/DC logo is again always kept the same throughout the use of adverts, magazines, cover albums, etc.

AC/DC our a rock band and there logo clearly show how they are influenced within their music.

AC/DC continuously use the same logo there for the audience know what to expect of the band.

Contrast with the three artists

We are clearly able to see the contrast between the three artists. We are able to make this judgment by the use of font, colour, style and album cover.

Pixie Lott’s font is very light and as the audience you relate the font to the artist. However AC/DC’s font is in a gothic type therefore the target audience relate to the group as a rock band. We are also able to see how Tyler The Creator is influenced by the R&B genre by the use of font in the bubble writing album cover.

How does this help you plan the branding of your own music artist?

By looking at the branding of three completely different music styles this influences our group to think about the type of music style our video should be and how this should be presented when branding the video.

logo, colours, features of their look, target audience, institution

Fonts for our logo

OUR MUSIC GROUP

OUR MUSIC GROUP

OUR MUSIC GROUP

OUR MUSIC GROUP

OUR MUSIC GROUP

OUR MUSIC GROUP

OUR MUSIC GROUP

OUR MUSIC GROUP

Colours

OUR MUSIC GROUPOUR MUSIC GROUPOUR MUSIC GROUP

OUR MUSIC GROUPOUR MUSIC GROUPOUR MUSIC GROUP

OUR MUSIC GROUP

OUR MUSIC GROUP

Theme’s We would like to present to the audience the narrative of a man having an argument with girlfriend/wife. Leading to a broken heart.

We want to present this video as a typical unrequited love narrative

Audience

We would like to present to the audience the narrative of a man having an argument with girlfriend/wife. Leading to a broken heart.

We want to present this video as a typical unrequited love narrative